Sheri Long

Experience

• 

  Hallmark Cards

  Nov 2006 - now

  Leader and point person in management and execution of Hallmark Programs in Value Channel stores. Lead cross-functional collaboration with Visual Merchandising, Product Management, Customer Development, and other business partners to develop and execute retail strategies that meet both Hallmarks goals, our Value customer's goals, as well as end consumer satisfaction. Create and deliver key assortment and shelf insights and strategies to support corporate, core, segment, customer development, and visual merchandising strategies that contribute to business growth. Maximize revenue potential to directly influence Hallmark’s bottom line through assortment and shelf management. Participated in and influenced strategic decisions of project development meetings with cross-functional business partners, to plan and deliver all needed details to complete projects supporting chain drug customers accurately and on time. Developed improved process and training guide to support and track the constantly changing details of Chain Coordinator workflow. Built and maintained solid relationships with retailers and Hallmark field personnel through oral, written, and webex communications. Self-taught in Microstrategy reporting to support sales teams as older reporting tools became obsolete. Analyzed sales to space data and product history to create recommended store layouts for remodels and seasonal space, and sold product accordingly.

  • Program Manager- Value Channel

    Apr 2018 - now

  • Project Leader

    Nov 2017 - Apr 2018

  • Assortment Planner

    Aug 2013 - Nov 2017

  • Chain Coordinator supporting Walgreens and CVS at Hallmark

    Sept 2010 - Jul 2013

  • Sales Representative

    Nov 2006 - Sept 2010