Experience

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  Touchline media

  Apr 2007 - May 2010

  Advertising executive shape magazine

   - Formulation of 360 degree brand solutions based on client briefs and budgets - Contribution to Shape’s features and editorial environment - Identifying brand solutions that are best fitted to varying business environments - Selling of print, online, and sponsorship opportunities - Monitoring and analysis of the media competitive environment - Client services: sourcing of new business opportunities and management of clients

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  Fore good

  Apr 2010 - Jul 2013

  Senior brand manager

  Diverse brand portfolio within the FMCG industry:o Canderelo Equalo Duracello Brauno Tampaxo Clearblueo Fixodent o Kraft Foods: A1, Miracle Whip, Kraft Mayonnaise, Kraft Salad Dressings, Planters Nuts, Tango Olli Organic Baby Foodo Groupe SEB: Tefal, Moulinex, Rowenta- Strategic development and implementation- Decision-making based on close working with Commercial and Channel Marketing teams- Market and category analysis through analytic tools: Nielsen, AMPS, TGI, qualitative research- Employment of key shopper insights and shopper messaging derived from category and brand research- 360 degree campaign development linked to KPI tracking- Employment and adaptation of international best practice to SA market- Budget development and tracking- Packaging changes in-line with packaging regulations and CPA- Point of contact for international principals- Management of Junior and Assistant Brand Managers Show less

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  Hellocomputer

  Jul 2013 - Jul 2014

  Account director

  - Concept creation and implementation of digital strategies- Working closely with clients to ensure an understanding of the clients’ business, market and audiences so as to effectively input to planning and creative development process- Working closely with Account Managers and Creative Producers to ensure effective project roll-out simultaneously- Ensuring that all communications, reports and deliverables are subject to internal quality control processes to guarantee the highest standard of quality for all agency outputs - Building solid, trusted relationships with day to day client teams and acting as the main point of contact for clients - Digital campaign development linked to KPI tracking and reporting- Client portfolio:o Toyotao Wimpyo Ashburton Investments Show less

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  34°

  Jul 2014 - Jul 2018

  o Leading the 34° strategy team and all clients across South Africa and Kenya. o Managing agency strategy projects through to creative execution, ensuring successful project completion against deadlines. o Developing integrated marketing strategies and tactical plans to meet and exceed clients’ marketing and business goals and objectives.o Developing, driving and managing the strategic direction of the agency's internal brand positioning.o Writing thought pieces, shared across varying marketing and advertising platforms, to position the agency in line with strategic objectives (monthly columnist on Marklives.com)o Generating and driving insights for client and agency pieces around media, brands, consumers, and experiences, using a variety of research tools. o Growing agency proprietary research tools and utilising them to generate powerful insights. o Designing, executing and managing research projects and proposals.o Leading and facilitating brand planning sessions and marketing workshops with clients. o Driving a culture of excellence through agency training and skills development.o Clients spanning Africa and beyond, across diverse categories and target market profiles including;• Distell: Savanna Global (SA, UK, China, Argentina, Brazil, Angola), Hunters Edge, Klipdrift• SAB: Castle, Carling Black Label, Redds• Lindt & Sprüngli• Coca-Cola • Betway SA and Kenya • Premier Foods• Mix Telematics • Enel Solar Energy Solutions • Serena Hotels, Africa Show less

  • Strategic Director

    Jan 2016 - Jul 2018

  • Senior Strategist

    Jul 2014 - Dec 2015
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  Tiger brands

  Jul 2018 - Jun 2021

  Strategy implementation manager, baby

  Strategising ways in which to create deep and long-lasting relationships with consumers through consumer-centric business and marketing initiatives:• Driving growth of the Tiger Brands’ Baby business through the implementation of strategic marketing initiatives. • Driving the implementation and evolution of the brand positioning and consumer-centric strategy. • Leading the development and launch of the PURITY Journey Journal App, a first-of-its-kind digital parenting platform in SA, to support the business’ key growth objectives.• Identifying and tying up partnerships that best support the consumer-centric strategy. • Identifying and working closely with medical experts to develop expert-led brand content. • Collaborating with agency partners and key business functions to bring the brand strategy to life. • Liaising with service providers and agency partners to develop research projects and marketing campaigns. • Driving consumer research to uncover insights to develop and evolve the brand strategy. • Leading and facilitating strategic brand planning sessions and marketing workshops. • Driving the Baby business’ digital strategy through the management of key digital tools including; SEO, social media and CRM.• Driving the Baby business e-Commerce strategy and implementation. Show less

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  Ucook

  Jun 2021 - Jan 2022

  Chief marketing officer

  Leading the brand communication and marketing strategy for South Africa's favourite meal-kit delivery service, for UCOOK's full range of offerings including chef-inspired meal solutions, wine and more. Driving a new revolution of food, where sustainable practices and supporting local are at the core of everything we do. Working with a talented bunch of people to take the at-home dining experience to new heights.

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  Self-employed

  Feb 2022 - now

  Strategy consultant

  Working with clients to leverage data-driven insights to create business and brand strategies that give them an edge through purpose and impact.