
Timeline
About me
Product and Category Management | Marketing | Ex-Amazon |Ex-Ford| MBA | Esade
Education

Mica | the school of ideas
2017 - 2018Post graduate certification program digital marketing and communicationComprehensive program on Digital marketing by industry experts integrating various aspects of Marketing. The program enabled hands-on experience in handling live projects related to : Building website presence, Strategies for digital marketing using various tools, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content marketing, Display Ads, Email marketing, User Nurturing and Marketing Analytics

Esade
2020 - 2022Master of business administration - mba
Shanmugha arts, science, technology and research academy
2011 - 2015Bachelor of technology - btech mechanical engineeringActividades y grupos:Team Media and Publicity at Daksh, international Techno-Management Fest at SASTRA Organizer at ISHRAE Member of SAE club Final year project at I.C. Engines Laboratory, Indian Institute of Technology (IIT)-Bombay
Experience

Air liquide
Jun 2013 - Jun 2013InternHelped take a design decision based on the thermal analysis done on three different designs of heat ex-changers that can be installed in the equipment . The efficiencies were calculated for various possible designs . A bimetallic part was used in the design based on the suggestions made after the analysis.

Ariko cafe
Jan 2014 - Jul 2015Marketing associateWas key member in core marketing team during the initial branding phase of the company. Performed market research and analyzed the market for gaps and opportunities.• Ideated, conceptualized and implemented two marketing campaigns and thereby realized M-O-M sales increase of more than 200%• Spearheaded Junior Internship Program that was designed to give business exposure to young aspiring entrepreneurs. This program enabled a 5% M-O-M increase in sales• Coordinated major marketing events, which were conducted in 5 metro cities to create brand awareness during the launch of new products. The events had a turnover of at least 2000 people each Mostrar menos

Ashok leyland
Jun 2014 - Jun 2014Student internThe training at the assembly plant gave me a chance to understand assembly of body on frame-vehicle build. Exposure to various stages of assembly enabled me to gather a better understanding of engineering involved in building trucks and other heavy duty vehicles.

Indian institute of technology, bombay
Nov 2014 - Jan 2015Research intern at ic engines laboratoryProject : Reduction of emissions in diesel engines with late injectionReduction of NOx and PM emissions was carried out changing the in-cylinder parameters. The project involved altering the working parameters of diesel engines like Exhaust Gas Re-circulation (EGR), injection pressure and delay in injection timing. Received 'Outstanding" grade for this project

Ford motor company
Jul 2015 - Jan 2020Drove innovation in product design by providing optimal solutions to engineering problems through system level analyses. Delivered projects as part of different car programs by collaborating with teams in the USA & IndiaKey achievements :- • Identified existing hurdles in business and completed all requirements of the Consumer driven 6-sigma Green belt verification for time reduction (50%) of redundant tasks and achieved 20% increase in process efficiency • Awarded Asia Pacific Recognition for leading a Knowledge sharing forum. Contributed towards training and conducting product presentations for internal marketing to make employees product ambassadors. As the Head of the forum, I trained 700+ people in 3 years (4.8/5 rating)• Received Functional Excellence Award for extensive work for coordinating with clients to improve the efficiency and turnaround time (25%) of Correlation analysis• Recognized by Management for leading a group of 20 people to oversee all managerial activities and organise events and programs for 600+ employees for 2 years Mostrar menos During my role, I was part of a new team that worked with China. I helped the team to set up processes and streamline the work flow Key accomplishments:• Saved a total of $0.24 million in a single project for Ford India by making design enhancements to a component• Coordinated 40+ business reviews involving unit heads and 60 members to streamline work and enhance efficiency. Provided useful insights from documented data to top management for decision making• Received Star Trainer Award (1/2) from a cross functional team for efforts in organising workshops that enable learning nuances of a car, products of Ford and existing competition • Took responsibility as Editor-in-Chief of a bi-annual Newsletter of Ford India Powertrain team in 2017. Received appreciation from higher Management for setting standards for future Newsletters Mostrar menos Worked with diverse people in multiple skill teams as part of cross-functional training which provided a broad exposure to the working of global businessKey roles:-• Worked in Marketing and sales team for 6 months. Developed a strategy to improve dealership performance by drawing crucial insights from bench marking of 11 competitor dealerships. The outlets were bench marked w.r.t 10 different parameters that enable more business to the dealerships. Curated 3 marketing campaigns for BTL activities• Created a dynamic dashboard for dealership maintenance, which increased the ease of communication among the teams in marketing, sales and service. This tool provides a single user interface to monitor multiple operations• Head of Ford College Graduate (FCG) -Marketing and Branding club. Took lead of 163 FCGs to organize 3 global events Mostrar menos
Senior Analyst, Product development
Oct 2018 - Jan 2020Associate Engineer, Product Development
Oct 2016 - Sept 2018Graduate Engineering Trainee, (FCG) Cross Functional
Jul 2015 - Sept 2016

Esade
Oct 2020 - Mar 2022Winner of SAP-Business Case Competition
Esade South Asia Student Ambassador
Jan 2021 - Mar 2022Vice President of Marketing Club
Nov 2020 - Mar 2022Vice President of Sales and Business Development Club
Oct 2020 - Mar 2022
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Optopus eu (by viko)
May 2021 - Mar 2022E-commerce strategy
Rokubun
Oct 2021 - Jan 2021Marketing strategy.webp)
Optopus eu (by viko)
Jan 2022 - nowMarketing consultant
Amazon
Mar 2022 - Oct 2022Senior product manager
Licenses & Certifications
- View certificate

Product value, applying data and customer acquisition
Growth skills assessment testFeb 2023 
Google analytics for beginners
GoogleJul 2020
Lean six sigma green belt certification
Ford motor companyOct 2018
Volunteer Experience
Co-ordinator (FCG)-Global Month of Caring (GCM)
Issued by Ford Motor Company
Associated with Srikar K.Organiser- Blood Donation Drives
Issued by Indian Red Cross Society, Tamil Nadu Branch
Associated with Srikar K.Fundraising Marketer
Issued by Impact Lebanon on Sept 2020
Associated with Srikar K.
Languages
- spSpanish
- hiHindi
- teTelugu
- enEnglish
- geGerman
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