
Timeline
About me
Principal Product Manager
Education

Ceppex - faculdade bom despacho
2010 - 2011Pós graduação e gestão de sistema acadêmicos e coordenação
Icbeu instituto cultural brasil estados unidos
2002 - 2007Inglês avançado língua estrangeira
Puc-mg
2012 - 2013Produção multimídia comunicação e estudos da mídia não concluido
Ufmg
2003 - 2007Ciências biológicas licenciatura em biologia2007 Prêmio Zigman Brenner de Melhor Trabalho Científico 2007, Sociedade Brasileira de Protozoologia (orientanda de Thiago de Castro Gomes em projeto de iniciação científica)2006-2007 Estagiária do Laboratório de Bioquímica e Imunologia Celular , Departamento de Bioquímica e Imunologia, UFMG2006 Monitora do Clube de Ciências do Centro Pedagógico da UFMG2005-2006 Estagiária Bolsista do CNPq do Laboratório de Epidemiologia, Departamento de Parasitologia, UFMG2006 Apresentação de… Show more 2007 Prêmio Zigman Brenner de Melhor Trabalho Científico 2007, Sociedade Brasileira de Protozoologia (orientanda de Thiago de Castro Gomes em projeto de iniciação científica)2006-2007 Estagiária do Laboratório de Bioquímica e Imunologia Celular , Departamento de Bioquímica e Imunologia, UFMG2006 Monitora do Clube de Ciências do Centro Pedagógico da UFMG2005-2006 Estagiária Bolsista do CNPq do Laboratório de Epidemiologia, Departamento de Parasitologia, UFMG2006 Apresentação de trabalho na Semana de Iniciação Científica, UFMG 2004-2005 Estagiária do Laboratório de Fisiologia de Insetos Hematófagos, Departamento de Parasitologia, UFMG Show less
Experience

Escola municipal
Jul 2007 - Apr 2012Responsibilities: Academic Management and Pedagogical Coordination to provide public school students with dignified, quality, and free education. Develop and implement the School's Political Pedagogical Plan, coordinate 70 teachers, and organize the school's pedagogical activities. Monitor quality indicators (such as Brazil's standardized test and other external assessments) and create actions to improve identified gaps. Attend to parents, students, and the entire school community. Ensure the smooth operation of the school and the maintenance of its physical structure. Show less
Diretora
Jan 2010 - Apr 2012Professora
Jul 2007 - Dec 2009

8bits tecnologia educacional
Apr 2012 - Dec 2014Product managerResponsibilities: Create a learning platform with digital, innovative, and efficient courseware. Supervise the content developers (teachers-author) and create, promote, and improve the use of good practices and standards in production. Led a team of eleven teacher-author and developed 2,000 pages of digital content and over 3,000 practice activities for teenage students.Results: In 2013, 8bits Education Technology was among the six best startups in America and Latina in the Benture Las Investments competition (VLIC). 8bits was incubated in INOVA-UFMG (an incubator program from Universidade Federal de Minas Gerais) and selected as one of the best companies in Minas Gerais in 2013 in the Brazil Challenge competition for startups. Show less

Cora educação facilitada
Jan 2015 - Jun 2017CeoResponsibilities: To develop the first adaptive learning platform for middle school students and revolutionize education through a hybrid, interactive, and collaborative learning platform. I started the product from scratch and was responsible for the entire product development: from the first interview with the school user to prototyping, to the MVP, and the first version launched. As partner and founder of my startup Cora Educational Technology, I had multiple responsibilities, including product management, inbound marketing, and sales. Results: Between 1453 companies worldwide, Cora was selected to participate in the accelerator program for startups SEED-MG. In his short life, the platform has improved the homework process of more than seven schools and impacted more than 5,000 people (students, teachers, and parents). Cora was the first adaptive learning platform focused on homework, and it was sold to a larger company in 2017. Show less

Mlearn educação móvel
Jul 2017 - Aug 2018Product managerResponsibilities: To develop an educational app to assist young adults in reentering the job market or advancing in their careers. Create and manage the Product Backlog. Intermediate communication between cross-functional areas (marketing, sales, customer service, IT, and UX/UC). Answer and contact clients and partners directly, understanding the main pains, analyzing metrics, and providing product solutions. Work with the product marketing team to create presentations and reports with the performance result. Track customers' behaviors, analyze success metrics, do benchmark studies, create new product ideas, and propose improvements. Show less

Samba tech
Aug 2018 - Feb 2020Responsibilities: Build the product vision in the long term by developing a deep understanding of customers' needs, market trends, product purpose, and the company's strategies. Track and propose metrics to evaluate the success of the product, client, and company. Explore new product ideas, release MVP, offer new business solutions and opportunities, and conduct tests/experiments to evaluate product value. Work alongside the engineers and designers team bringing strategies and solutions, building cross-functional leadership. Bridge gaps between different company areas and align key teams with macro objectives. Develop a profound understanding of customers' pains, then use that knowledge to set the strategy, roadmap, and outcomes for the product or the business. Show less Responsibilities: Develop a streaming platform for on-demand videos of minor degrees. Lead the Product Discovery process and create, manage, and prioritize with my peers in technology and design the Product Backlog. Understand the problem the squad needs to solve to deliver the desired outcome, innovating on behalf of our customers. Create an open channel to listen, understand, translate, and communicate the product strategy with sales, operations, support teams, success managers, C-levels, and others, managing stakeholders' expectations. Contribute and implement ideas for process improvement, efficient use of resources, product quality improvement, and better cross-functional communication and problem-solving. Develop and write the Definition of done with the squad team, detailing general business rules and requirements, and create user stories based on value delivery. Lead product backlog grooming, refining, and reprioritizing previously written user stories. Show less
Head Of Products
Jan 2019 - Feb 2020Product Manager
Aug 2018 - May 2019

Blip
Apr 2020 - nowResponsibilities: Lead Blip's innovation team in the creation of an AI Agent that goes far beyond answering FAQs, solving problems in an automated end-to-end manner. I'm also in charge of spearheading additional AI projects within Blip, like copilots, making sure our teams fully leverage this technology to address actual customer issues while aligning with Blip's strategic goalsLast year I developed a Customer Data Platform using LLMs to enrich conversational data and AI to create highly accurate audiences for conversational commerce. It is part of my job to regularly review the work of PMs and squads, identifying and helping to resolve conflicts; Be available to support PMs, PDs, SEs, QAs, and chapter leaders in executing the product strategy; Ensure that the PM team understands the implications of their decisions within the overall scope of the platform; and execute the product strategy for complex, challenging, and high-risk initiatives.Purpose: Ensure a holistic understanding of how the entire system fits together from a business perspective (product vision, strategy, functionality, business rules, and business logic).Key Performance Indicator (KPI): Impact of supported initiatives on the business. Show less Responsibilities: Develop the conversational channels of the Blip platform, ensuring a balance between compliance with partners (big techs like WhatsApp, Instagram, and Apple) and innovation. Work in harmony with my peers (software engineers and designers), always bringing to the discussion table how we can solve real user problems aligned with the business. Build relationships with stakeholders, prioritizing effective communication and exchange between departments. Solve complex problems, using data as decision drivers and always keeping the user at the center. Lead my team through influence, demonstrating the strategic path to be followed. Show less
Principal Product Manager
Oct 2022 - nowGroup Product Manager
Mar 2021 - Oct 2022Senior Product Manager
Apr 2020 - Mar 2021
Licenses & Certifications
- View certificate

Ai productivity hacks to reimagine your workday and career
LinkedinOct 2024 - View certificate

Advanced ai product leadership certification
MavenSept 2024
Honors & Awards
- Awarded to Cecilia PassagliPrêmio Pessoa Fora da Curva 2019 Samba Tech Jan 2020
Volunteer Experience
Monitora/educadora
Issued by Projeto Pampulha Limpa on Jan 2007
Associated with Cecilia Passagli
Languages
- inInglês
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