Yemisi Toni-Akinola

Yemisi toni-akinola

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location of Yemisi Toni-AkinolaLagos State, Nigeria
Followers of Yemisi Toni-Akinola2000 followers
  • Timeline

  • About me

    Brand and Marketing Communications Manager | Digital Marketer | Content Creator | Marketing and Communications Strategist

  • Education

    • Pan atlantic university

      2014 - 2016
      Master's degree media and communication
    • University of lagos

      2004 - 2008
      Bachelor's degree economics second class lower division
  • Experience

    • Wema bank plc

      Oct 2011 - Oct 2012
      Customer service representative

      • Receiving customer calls, e-mails, and text messages• Escalating problems and issues that cannot be immediately solved to necessary branches, departments or supervisors.• Document all inquiries within contact management system, follows appropriate guidelines for notepad documentation, and assigns case accordingly.• Resolves and inputs provider/client requests into tracking system according to established guidelines. Ensures proper, accurate records, files, databases are set up and maintained. • Other duties as assigned Show less

    • Axa mansard

      Jan 2013 - now

      I am part of the team responsible for developing and implementing the communications strategy for the AXA Mansard brand while incorporating Advertising, Public Relations, Strategic Brand Sponsorships, Marketing Communications, Internal Communication and Staff Engagement and a sterling online presence in order to improve Top of Mind Brand Awareness and consequently other relevant brand metrics such as Consideration and Adoption for the brand in the Nigerian market. This entails but is not limited to the following functions:• Serving as liaison between the company and all its marketing and communication service providers including Public Relations agencies, Marketing Communications and Advertising agencies, Digital agencies, media buyers and implementing communications plans and to increase brand awareness, and recognition for the AXA Mansard brand in Nigeria• Management of all online and offline communication channels for AXA Mansard including collating and analysing current communications and messages and ensuring consistency• Developing, planning, implementing and monitoring of major brand and product integrated marketing campaigns. Developing relationships with key media stakeholders to secure and grow media coverage both online and offline. • Overall management and monitoring of AXA Mansard’s online presence; including its social media platforms, email and SMS marketing platform. Generation of materials for mass marketing via brochure mailings and electronic mailings to prospective customers. Engaging of AXA Mansard’s online community and increasing engagement, reach, followership, impressions and other relevant metrics.• Serving as a creative copy/content writer; providing interesting and engaging content for the company’s continuous communication channels ie. Sponsored Radio show, Print Media, Online platforms and press releases. Writing copy for products, reflecting key messages, features and benefits. Copy writing of articles, marketing materials. Show less • Monitor and supervise the flow of transactions from the business channels• Ensure that turnaround time and due processes are diligently observed from both ends• Conduct regular visits to partner institutions to establish service levels are monitored effectively and to enhance relationships• Coordinate and maintain relationships with relationship managers from partner banks• Reconciliation of customers’ accounts to avoid outstanding balances• Preparation of weekly, monthly and all required sales reports• Maintaining, retaining and deepening of relationships with new and existing customers/ banks/ channels• Identification of new business opportunities• Product development based on customer and industry insights• Identify development plans (coaching) for transaction Officers in the unit• Any other assignments as may be assigned by the Unit Head from time to time Show less

      • Head of Digital Marketing and Sales

        Oct 2023 - now
      • Team Lead, Online Brand Management and Women's Initiative

        Jan 2018 - Nov 2023
      • Relationship Manager/Channel Officer

        Jan 2013 - Jan 2018
      • Relationship Manager

        Jan 2013 - Jan 2016
  • Licenses & Certifications