Experience

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  Sandvik ab

  Feb 2005 - Jun 2008

  Communicator - corporate identity

  Responsible for corporate and strategic branding matters. One of the project leaders for initiative within employer branding at Sandvik. I was also in charge of HQ exhibition and coordination of the visit and guide operations.

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  Sandvik coromant

  Jun 2008 - Nov 2020

  Responsible for marketing planning, with a target of being relevant and efficient in our marketing planning, and to make sure we balance and combine different aspects and provide overall plans (short and long term), clear guidance that support and enablers for content production and marketing execution. Support in reaching our company vision and goals through activation of brand strategy. The scope includes brand ownership and governance in the full 360 model – ensuring brand activities in all customer touch points - ensuring the long term effect as well as make sure to secure the brand and usage of our trademarks internally as well externally.Lead a global team of 8 persons with expertise within their areas. Show less Responsible for total view as well ownership of the Sandvik Coromant brand including strategy and alignment on brand position.The scope includes brand ownership and governance in the full 360 model – ensuring brand activities in all customer touch points - ensuring the long term effect as well as make sure to secure the brand and usage of our trademarks internally as well externally. Responsible for corporate and strategic branding matters, as well as supporting HR within area of employer branding.Responsible for the communication strategy for sustainability as well as community involvement and sponsorship.Within the scope is trademark management and being representative for brand questions/brand integration in M&A process. Show less • Support in reaching our company vision and goals; through activation of business and brand strategies including strategy/corporate communication, President and management team communication, Change communication and crisis communication• Brand ownership and governance in the full 360 model – ensuring brand activities in all customer touch points - ensuring the long term effect.• Corporate PR - Ensure a strong brand image of Sandvik Coromant for external stakeholders.• Secure the brand and usage of our trademarks internally as well externally • Lead a team of 7 persons with expertise within their areas. Show less

  • Global Marketing Development and Planning Manager

    Mar 2016 - Nov 2020

  • Global Brand Manager

    Sept 2019 - Oct 2020

  • Global Brand Development Manager

    Jun 2014 - Mar 2016

  • Project Manager Trade shows

    Jun 2008 - Jun 2014
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  Lantmännen maskin ab

  Nov 2020 - Jan 2024

  Marketing communications manager

  Responsible for all external marketing communication within Lantmännen Maskin. Leading a team of 6 experts that work as inhouse marketing agency. The scope is broad, but in specific it is about marketing planning, branding, PR and sales support no matter which channel – on or offline. Ensuring brand activities – making sure we support our product brands as well contributing to Lantmännen overall brand promise. Part of the management team sales & marketing for Lantmännen Maskin

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  Lund giants hockey club

  Jun 2022 - now

  Board member
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  Lantmännen

  Jan 2024 - now

  Head of marketing communication agriculture sector sweden