Experience

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  Ge

  Jan 1999 - Dec 1999

  Member of financial staff of the multinational reinsurance company erc frankona (ge)
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  Inditex

  Jan 2000 - Jan 2009

  Member of the Oysho Board of Directors, in charge of defining, developing and integrating strategies of the Business Management Control department (since 2002) and Purchasing (role integrated in 2004) for the Oysho brand and the lingerie division of Zara. Head of selecting, directing, creating and providing vision for a team of 24 people in Purchasing and 4 people in Management Control in the Barcelona, Hong Kong, Shanghai and India offices. Full responsibility for determining budgets and business objectives (dividing by families, selling prices, margins, sales, promotions...). With a focus on maximising sales and profitability and defining plans of action to reorient the evolution of the business. Co-decision with Design in developing Collections and liaison with all other departments. In the role of Purchaser, I expanded the supplier profile and negotiated agreements according with our Brand requirements in terms of quality, cost, delivery time and corporate social responsibility policies. In Management Control, I introduced the infrastructure for information and analysis tools (Sales, Stocks, Profit Margins, shipments to stores, Rotations...). ▣ KEY ACHIEVEMENTS:✓ Creation of the Management Control department from the ground up: I implemented all report systems of all variables and units of business from the ground up, providing a clear vision in real time, facilitating skilful decision making for Management and all other departments. ✓ Business Development and Profitability: Strong growth in sales (10% yearly average). Significant increase in purchase margins based on the introduction of a new Sources structure and supplier portfolio. Internationalisation of the brand since 2005, providing the necessary support for more than 300 store openings in 4 years. Show less

  • Director of Purchasing and Business Management Control, Member of the Executive Committee

    Jan 2002 - Jan 2009

  • Member of Business Management Control Staff

    Jan 2001 - Jan 2002

  • Training in Retailing

    Jan 2000 - Jan 2001
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  Tendam

  Jan 2012 - Jan 2018

  Purchasing and product manager, member of the executive committee

  Member of Springfield Board of Directors, head of the brand’s Purchasing and Product Strategies. Proactively leading a team of 9 people from the selection phase. Full responsibility for budget development and management, defining budgets by section, pricing policies and profit margins, including monitoring KPIs and deviations adjustments. Head of supplier strategy, planning of purchasing schedule and purchasing negotiation and management worldwide, with frequent travel to factories and central offices in Europe and Asia. ▣ MISSION: updating and improving attractiveness of brand identity and product, for the purpose of repositioning the business and boosting sales and profitability. Planned the business strategy for product life cycle, including marketing actions to be carried out and development of Collections with Design team. Maintaining close relationship and co-decision spaces with Planning, Merchandising, Store Management, eCommerce and Marketing. ▣ KEY ACHIEVEMENTS: ✓ BUSINESS DEVELOPMENT: Great business growth. Founded on a new strategy with a new pricing structure and renewed product pyramid featuring important upgrades in Quality and Design. Significant development of the franchise channel thanks to the substantial change in business model. ✓ BRANDING: Aimed toward a more adult target and toward the Premium mass market division with a trendier design. Increasing Collections, variety of available fits and in-store novelties. Additionally, Special Collections were expanded for cold / warm countries, Arabic countries, India and China. Rebranding strategy included the Reconsider Project, a sustainable and environmentally friendly clothing Collection. ✓ PROFITABILITY: We achieved one of the highest purchasing margin structures in the sector, restructuring Sources, creating a purchasing report system that improved monitoring, redesigning the supplier portfolio, and increasing on-site negotiation to foster solid relationships with associates. Show less

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  Malababa

  Jan 2019 - now

  Fashion planner and product manager , member of the executive committee

  Member of Board of Directors. Full responsibility in designing the Bussiness plan and strategies for all the categories and for defining budgets, pricing policies and profit margins, including monitoring KPIs and deviations adjustments.▣ KEY ACHIEVEMENTS:✓ BUSINESS DEVELOPMENT: Overall business growth of 30%. Great results in positioning the brand in digital.

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  Pompeii

  Oct 2021 - now

  Consultoría estratégica

  Marca Lifestyle de Hombre. Apoyada en los conceptos de Diseño, Cultura y Deporte. Consultoría de Dirección Estratégica y Posicionamiento con sesiones periódicas con fundadores de la marca.

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  Mayoral moda infantil

  Feb 2023 - now

  Board of directors

  Mayoral es una multinacional especializada en Moda. Opera con 400 puntos de venta propios y 8.000 puntos de venta en multitareas. Está presente en 75 países.