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Serhat Tozar

Serhat tozar

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location of Serhat TozarBerlin, Berlin, Germany
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Followers of Serhat Tozar1000 followers

  • Timeline

  • About me

    Data Analysis / Web-App User Analysis / Business Analysis / Performance Marketing / Data Visualization / Machine Learning / SQL / Python / Tableau / Growth / Project Management

  • Education

    • University of the arts london

      -
      Bachelor's degree interior design

    • Ironhack

      -
      Data analytics

    • Udacity

      -
      Ux design user experience nanodegree

    • Berlin international university of applied sciences

      -
      Master's degree project management

      -Gained an insight the processes and language of analysing.-Learned about change strategies, improve marketing, strengthen customer relationships, and develop new business models.

  • Experience

    • Derin design

      Jan 2007 - Jan 2008
      Designer trainee

    • Andy martin studio

      Jul 2008 - Jan 2010
      Interior designer

      -Worked on fair stand projects using Autocad, 3D drawing programmes and general construction knowledge.-Created SuperLeggera chair presentation for Earl's Court Design Week.-Production Management

    • Devrialem.biz pr agency

      Jan 2010 - Jan 2012
      Brand marketing & pr

      -Worked on project management for well known brands in line with theirtargets by creating launch events, runway shows and marketing strategies.-Leaded to research team, analyzed brands' needs and consulted.-I was in charge with JTI and Absolut Vodka brands. Had an active role in communication/PR planning, created successful events with satisfying media coverages and managed €100K+ budget.

    • Shopi go

      Jan 2012 - Jan 2014
      Digital merchandising manager

      -Assisted the team as a merchandiser, worked with stakeholders to increase quality of the products on site and worked on information acquisition about the products. -Maximized the visuals and contents in a focus way to be able to give the most information in an efficient manner by using SQL system.-Stakeholders management in the field of E-commerce (www.shopigo.com clients)-Analysing overall team performance and KPIs operation.

    • Bertelsmann se & co. kgaa

      Jan 2016 - Jan 2022
      Digital content moderator

      -Evaluating content, based on client’s (Meta Facebook & Instagram) guidelines and policies.-Reviewing user made reports that flag offensive postings.-Keeping up to date with industry best practice and monitoring content activities.-Ensuring a quality experience for all users according to client’s terms of service.

    • Evat

      Jul 2018 - Sept 2020
      Data processing specialist

      -Was calculating monthly VAT and processing data for Amazon Sellers-Communication with TAX Autorities

    • Dtz-bildung & qualifizierung ggmbh

      Jan 2022 - Jul 2023
      Digital marketing lead

      - Spearheaded the implementation of GA4 / GTM / Google Optimize for comprehensive web data, encompassing the monitoring of web traffic, user acquisition(LTV, Cohort Analysis, Benchmarking), macro/micro conversions, marketing insights. Delivered bi-weekly BI reports and streamlined marketing automation through HubSpot.-Executed UX surveys and workshops for users, stakeholders and agencies across online education portal,, corporate courses, and language app projects. Oversaw cross-functional projects and strategic budget planning for the FP&A team, collaborated with agencies and was driving IT initiatives.- Partnered with the creative team to optimize SEA and Meta Ads on Facebook and Instagram channels, focused on KPIs: ROAS, CPA (decreased %67), and CPC for both B2C and B2B, resulting in a 300% upswing in corporate deals and substantial increase in new student acquisition within the EMEA markets. Weniger anzeigen

    • Sip n bite

      Jan 2024 - now
      Co-founder & ceo

      With our AI-supported Digital Sommelier App approved by Food & Beverage Engineers, we craft delightful culinary experiences.

  • Licenses & Certifications