Serhat Tozar

Experience

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  Derin Design

  Jan 2007 - Jan 2008

  Designer Trainee
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  Andy Martin Studio

  Jul 2008 - Jan 2010

  Interior Designer

  -Worked on fair stand projects using Autocad, 3D drawing programmes and general construction knowledge.-Created SuperLeggera chair presentation for Earl's Court Design Week.-Production Management

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  Devrialem.biz PR Agency

  Jan 2010 - Jan 2012

  Brand Marketing & PR

  -Worked on project management for well known brands in line with theirtargets by creating launch events, runway shows and marketing strategies.-Leaded to research team, analyzed brands' needs and consulted.-I was in charge with JTI and Absolut Vodka brands. Had an active role in communication/PR planning, created successful events with satisfying media coverages and managed €100K+ budget.

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  Shopi go

  Jan 2012 - Jan 2014

  Digital Merchandising Manager

  -Assisted the team as a merchandiser, worked with stakeholders to increase quality of the products on site and worked on information acquisition about the products. -Maximized the visuals and contents in a focus way to be able to give the most information in an efficient manner by using SQL system.-Stakeholders management in the field of E-commerce (www.shopigo.com clients)-Analysing overall team performance and KPIs operation.

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  Bertelsmann SE & Co. KGaA

  Jan 2016 - Jan 2022

  Digital Content Moderator

  -Evaluating content, based on client’s (Meta Facebook & Instagram) guidelines and policies.-Reviewing user made reports that flag offensive postings.-Keeping up to date with industry best practice and monitoring content activities.-Ensuring a quality experience for all users according to client’s terms of service.

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  EVAT

  Jul 2018 - Sept 2020

  Data Processing Specialist

  -Was calculating monthly VAT and processing data for Amazon Sellers-Communication with TAX Autorities

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  Dtz-bildung & qualifizierung gGmbH

  Jan 2022 - Jul 2023

  Digital Marketing Lead

  - Spearheaded the implementation of GA4 / GTM / Google Optimize for comprehensive web data, encompassing the monitoring of web traffic, user acquisition(LTV, Cohort Analysis, Benchmarking), macro/micro conversions, marketing insights. Delivered bi-weekly BI reports and streamlined marketing automation through HubSpot.-Executed UX surveys and workshops for users, stakeholders and agencies across online education portal,, corporate courses, and language app projects. Oversaw cross-functional projects and strategic budget planning for the FP&A team, collaborated with agencies and was driving IT initiatives.- Partnered with the creative team to optimize SEA and Meta Ads on Facebook and Instagram channels, focused on KPIs: ROAS, CPA (decreased %67), and CPC for both B2C and B2B, resulting in a 300% upswing in corporate deals and substantial increase in new student acquisition within the EMEA markets. Weniger anzeigen

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  Sip N Bite

  Jan 2024 - now

  Co-Founder & CEO

  With our AI-supported Digital Sommelier App approved by Food & Beverage Engineers, we craft delightful culinary experiences.