Experience

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  Bank of india

  Jul 2010 - Nov 2013

  Marketing manager- bank of india, india

  - Initiated and executed promotional campaigns, refined marketing materials, and increased lead generation by 25% through restructured strategies.- Collaborated with builders, dealers, institutes, and corporate entities to secure tie-ups, increasing partnership deals by 40%.Conducted due diligence and credit rating, recommending loans for sanction and achieving a reduction in default rates.- Identified new business opportunities and established relationships with key decision-makers, resulting in a 30% growth in corporate account openings.Prepared comprehensive financial reports, highlighting key performance indicators and providing actionable insights that led to increased operational efficiency.- Facilitated a strategic change management initiative with McKinsey & Company, researching, analyzing, and implementing improvements that boosted organizational agility and reduced operational costs. Show less

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  City centre mall

  Jan 2014 - Mar 2017

  Marketing and communication manager - the city centre mall, india

  - Conceptualized and executed over 12 high-impact mall events annually, attracting significant media coverage, increasing mall footfalls by 35% and generated $30 million in annual sales.- Designed interactive website features and social media campaigns for the mall; enhanced online engagement by 40% and elevated foot traffic from digital channels.Cultivated relationships with 180+ retailers, suppliers, and vendors, securing exclusive deals that boosted mall sales by 20% annually.- Assessed a $150K annual marketing budget, optimizing expenditures and increasing efficiency by 30% through upgraded campaigns, ROI analysis, and sponsorships.Negotiated leasing deals with emerging brands, maintaining a 95% occupancy rate and increasing annual leasing revenue by 25%.- Enhanced customer service efficiency through weekly reviews, reducing response time by 40% and increasing satisfaction scores. Show less

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  Bharath group of companies

  Apr 2017 - May 2024

  Marketing and communications manager

  - Managed a company profile of $50 million. Led a team of 10, enhancing productivity by 40% through bi-weekly feedback, one-on-one mentorship, and the implementation of project management tools like Trello; achieved strategic marketing objectives, leading to a 15% revenue increase.- Championed a collaborative approach to marketing, resulting in a 35% improvement in project completion rates and a 40% increase in overall campaign effectiveness through strategic guidance and performance monitoring. - Engineered a cohesive marketing strategy, fostering cross-functional collaboration supported by integrated marketing approach using both ATL and BTL strategies, resulting in a 40% boost in lead quality.- Spearheaded comprehensive market research initiatives, identifying key trends and opportunities that informed new project launches, contributing to a 15% increase in market share. - Cultivated strong client relationships with top-tier accounts, leading to a 30% increase in repeat business and a significant increase in overall client satisfaction. - Cultivated strong client relationships with top-tier accounts, leading to a 30% increase in repeat business and a significant increase in overall client satisfaction. - Drove brand growth by 40% through targeted, data-driven marketing campaigns; leveraged ERP and CRM systems to optimize campaigns, generating actionable insights and increasing customer retention.- Streamlined communication systems (SOPs, flowcharts) reduced marketing material turnaround time. - Designed all departmental literature (website, email, social media) ensuring brand consistency and boosting customer engagement. Show less

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  Biostate ai

  Aug 2024 - now

  Project and marketing manager