Experience

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  Continental

  Jan 2008 - Mar 2008

  Trainee as a buyer assistant

  • Updated client database and organized the SAP information.• Followed POs and reported their status.

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  Molex

  May 2008 - Sept 2008

  Intern buyer

  • Developed and updated a supplier’s database. • Monitored of max/min required and its reporting.

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  Flextronics

  Sept 2008 - Aug 2009

  Material planner and csr assistant

  • Managed customers relationships and the shipping process. • Planned and monitored the manufacturing orders (MO) performance, reviewed and solved shortages of material to MOs and released of material stopped by quality controls. • Coordinated the logistics with buyers for urgent purchasing orders (PO) and followed them.

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  Au consultores

  Jan 2010 - Aug 2010

  Project manager in urban mobility studies

  ( Temporary employment before my academic exchange)• Planned the program activities and monitored the performance.• Adjusted the planning and project costs.• Coordinated the market research in conjunction with the Center for Marketing and Opinion (CEO).

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  Iditpyme (innovation institute at guadalajara university)

  Mar 2010 - Aug 2010

  Smb junior consultant

  ( Temporary employment before my academic exchange)• Evaluated and implemented of business consulting processes.• Immediate support to senior consultant.

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  Propulsar estrategias

  Oct 2011 - Mar 2013

  Digital marketing specialist

  • Performed omni-channel business marketing diagnostics, researching, and assisted on strategic planning to companies• Provided marketing E2E reports to the management based on the internal and contextual data• Performed sales prospection and negotiation and business presentations of projects to clients• Executed social and digital media marketing campaigns• Examined SEO and SEM websites and marketing campaigns performance reporting their effectiveness.• Analyzed website performance and proposed optimization solutions Show less

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  Iditpyme (innovation institute at guadalajara university)

  Feb 2013 - Jun 2015

  Smb senior consultant

  • Researched and analyzed internal and external situation of SMEs based on business scientific tools and methodologies.• Coordinated a consultant’s team in SMEs advisory processes• Assisted SMEs on strategic planning for growth and support in their implementation.• Implemented innovation and technologies in operational, marketing and financial areas.• Designed and advisory about the digital strategy helping to improve user experience

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  Universidad del valle de méxico

  Feb 2015 - Jan 2016

  College teacher

  • Taught the subject matter ‘Engineering in Strategic Business’ including topics like business and market intelligence, business strategy tools for the decision making on investments and implementation of a balanced scorecard.• Instructed ‘International Marketing’ and ‘Strategic Marketing’ courses.

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  Hp

  Jul 2015 - now

  • Assigned as the worldwide team lead regarding campaigns performance measurement workstreams for my organization, being and advisor within my team and organization leaders.• Plan and implement marketing analytics system across Americas markets which helps to evolve the planning and executions of campaigns improving the decision making process by seeking to accelerate the transformation in a growth marketing organization• Coordinate junior analysts through different cultures and time zones to deliver reports and analysis to North America and Latin America• Provide training to junior analyst helping them to develop their skills• Lead diagnosis project about campaign performance visibility globally for my organization to improve leadership awareness about the current situation• Collaborate with consumer marketing teams, providing guidance and support to marketing teams across North America and Latin America.• Manage projects to accelerate campaign performance visualization for Latin America in collaboration with Data Science team• Support projects to improve marketing automation to increase campaign performance visibility for US marketing teams.• Perform in-depth and holistic analysis of campaigns performance and its impact to the business for US Marketing directors and campaign managers• Provide financial analysis to marketing teams• Coordinate email marketing campaigns deployment for Canada Show less • Covered commercial marketing teams, providing guidance and support to marketing teams across North America and Latin America.• Led projects to improve marketing automation and increase campaign performance visibility engaging with US Commercial and WW teams.• Responsible to provide the marketing impact results & ROI to AMS marketing leaders• Successfully coordinated marketing and sales teams to get agreements on marketing contribution measurement• Developed in depth sales pipeline analysis for RAD accounts to understand marketing impact and target key customers• Performed end to end campaign analysis to ease the visualization of campaign performance• Collaborated with media vendors to review campaign performance results• Advised marketing campaign managers to solve problems in regards strategic and tactical situations• Measured web analytics reports such as web traffic sources, engagement & leads generated and converted Show less •Implemented scorecard and dashboards to improve campaign, country and region marketing performance visibility for decision makers, incorporating context & metrics related to the business, competitors, and financial context & metrics• Provided business and financial analysis to marketing teams• Develop marketing and business reports to be shared with executives in QBRs• Advisory on campaign planning phase based on insights found• Performed end to end campaign analysis to ease the visualization of campaign performance• Analyzed SEM, programmatic and social media campaigns to optimize and adjust budget• Managed email campaigns• Tracking and measuring web analytics in-depth• Reviewed media vendors performance and reported anomalies in their reporting to marketing leaders Show less

  • Latin America Marketing Data Science Lead

    Aug 2022 - now

  • Senior Marketing Data Analyst - Consumer Print & PS North America & Latin America -

    Jul 2020 - Aug 2022

  • Marketing Campaign Consultant -Commercial Print & PS North America and Latin America-

    Apr 2018 - Jul 2020

  • Junior Marketing Data Analyst -North America & Latin America-

    Jul 2015 - Mar 2018