Experience

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  Ministry of tourism culture and creative arts

  Sept 2012 - Mar 2016

  Protocol officer
• 

  Media foundation for west africa(mfwa)

  May 2016 - Dec 2016

  Media monitor
• 

  E-coach solutions

  Feb 2017 - Jul 2022

  • Formulated a go-to-market strategy, by optimizing Customer acquisition cost and increasing conversion rate.• Built financial models to determine the profitability of products, resulting in the successful launch of two new products. • Collaborated with the analytics team to study usage patterns of various customer segments to develop two new products.• Increased monthly active users by collaborating with the design team to improve user interface and customer experience.

  • Senior Marketing Manager

    Feb 2019 - Jul 2022

  • Marketing Manager

    Feb 2017 - Jan 2019
• 

  Arziki farms

  Nov 2018 - Jul 2022

  Co-founder

  Spearheaded business development strategy by identifying long-term vendor prospects and securing contracts with five vendors, resulting in revenue growth of 20%.• Established business operations and managed order fulfillment by working with logistics partners and streamlining order processing, achieving a 98% order success rate.

• 

  Nestlé professional

  Feb 2023 - Apr 2023

  Marketing strategy consultant

  Utilized digital marketing channels to create an e-commerce business model for Chef-mate and Custom Innovation Group (CIG) Portfolio.

• 

  Wifrost inc

  Jun 2023 - Aug 2023

  Product marketing intern

  • Developed go-to-market strategy for African market entry, focusing on targeted expansion into optimal locations with significant internet reach gaps.• Led development of RFP ensuring compliance with U.S. Trade and Development Agency (USTDA) guidelines and objectives for a high-value feasibility study in Ghana.• Created and implemented a marketing content strategy.