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Rashika Dass

Rashika dass

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location of Rashika DassMumbai, Maharashtra, India
Phone number of Rashika DassView Mobile No.
Followers of Rashika Dass5000 followers

  • Timeline

  • Skills

    Artist management
    B2b marketing
    B2b marketing strategy
    Brand marketing
    Brand strategy
    Business-to-business (b2b)
    Cross-functional collaborations
    Customer retention
    Go-to-market strategy
    Marketing
    Marketing campaign plans
    Marketing campaigns
    Positioning (marketing)
    Regional marketing
    Revenue generation
    Search engine marketing (sem)
    Social media
    Social media outreach
    Strategic alliances
    Strategic marketing

  • About me

    I help brands grow by combining SEO, content strategy, and buyer-journey architecture turning organic search intent into measurable pipeline, sales, and long-term brand equity. With 12+ years across B2B and B2C (SaaS, education, ecommerce, healthcare, healthcare, real estate, financial, f&b, fashion and services), I specialise in building end-to-end acquisition systems that attract high-intent audiences, nurture them through content and experience, and convert them with lowered CAC. - Led full-funnel SEO campaigns resulting in ranking improvements, user growth, and revenue uplift - Built scalable frameworks for content, technical SEO, UX alignment, and conversion optimisation - Worked closely with sales, product, content, and leadership teams to align goals with revenue impact - Known for simplifying complexity: clear strategy, clean execution, measurable outcomes I thrive in environments where marketing isn’t just a function, it’s a growth engine. If you’re scaling, innovating, or redefining category presence, I’d love to connect. As a strategist my biggest weapon is data. My strategy is designed with the help of past learning, present performance and future trends. (Do have a look at the recommendation to know more a little about my work. ) _________ About my Journey: The Urban Chief & Jumpstart with Rashika Dass: My passion for growth extends beyond theory. I co-founded The Urban Chief, a leading digital marketing agency in Mumbai, where we help brands establish a strong online presence through SEO, content marketing, social media strategies, and lead generation campaigns. We specialize in utilizing chatbots for lead generation, reflecting our commitment to staying ahead of the curve. Beyond The Urban Chief, I host the talk show "Jumpstart with Rashika Dass." This platform ignites entrepreneurial dreams by featuring inspiring stories and valuable insights from successful entrepreneurs. Overall I am always curiously wondering about possibilities! I believe in creating valuable solutions. Anything that is Simple, Convenient, Reliable, Economical & Innovative My Expertise: -Inbound Marketing: Attract, Engage, Delight (the holy grail of customer journey) -Content Marketing: Craft compelling content that resonates with your audience -Lead Generation: Develop targeted strategies to convert website visitors into leads -Market Research: Gain a deep understanding of your target market and industry trends -Growth Marketing: Implement data-driven strategies for sustainable business growth

  • Education

    • Amity global business school

      -
      Master of business administration (m.b.a.) marketing and international business

      Activities and Societies: Participated in Annual College Event, Mr & Ms Amity Talent Contest, Event organiser in Senior Farewell, Volunteer in Concluding Ceremony

    • S.i.e.s college of science

      2007 - 2009
      H.s.c science

      Activities and Societies: Football team, Animal Safety Group Higher Secondary Education was acquired in Science background

    • Bombay scottish school

      1996 - 2007
      I.c.s.e

    • Manipal institute of management, mahe, manipal

      -
      Bachelor of business administration - bba banking, corporate, finance, and securities law

  • Experience

    • Burns & mcdonnell india

      Jan 2011 - Jan 2011
      Intern

    • Tata consulting engineers limited

      Jan 2012 - Jan 2012
      Intern

    • Crp risk management limited

      Aug 2012 - Nov 2013
      Corporate sales executive

      To generate LeadsAcquisition and Retention of CustomersUnderstand the prospect clientsRecognition of the services.Understand the needs of the customers.Coordinate with the Operation Team for reportsUnderstand and get feedback of the existing CustomersRenewal of Contracts.

    • Web werks data centers india

      Jan 2013 - Jan 2014
      Market research analyst

      To Analyse the databaseGenerate LeadsStudy Pune IndustryStudy Sectors - Telecom, Healthcare, Travel & Tourism and LogisticsNarrative Research to be carried by meeting the decision makersSpread Awareness and Recognition of the CompanyTo understand the need of the Customer and Problem facedSolution to the problem faced by the clients

    • Purple squirrel eduventures

      Jan 2014 - Jan 2015
      Corporate relations & business growth

      Customer Acquisition & RetentionFulfill client expectationsActivities to felicitate the corporate for its contribution Ensure the company's needs and demands have been fulfilledEnsure the brand development of the companies To maintain, develop and enrich relationships with the Corporate PartnersConstant communication and coordination with the company representativesInteraction with the company for slot confirmation on each projectGenerate a report after every projectCollecting information, feedback, and suggestion from each company point of contact after every project.Make sure the value and quality are delivered to the clientsDamage control Show less

    • Pixelgenie

      Jan 2015 - Mar 2016
      Business head ( growth marketing & business developer )

      PixelGenie is a Growth Marketing Agency. It help brands grow in a continuous manner through various iteration in the marketing and distribution channels( through proven methods). Under PixelGenie, we have build SAAS products that help brands to automate there customer analytics + engagement. It help with individual customer engagement. PixelGenie has various widgets and software to assist brands. We have build a Customer engagement platform for the brands. How do we go about it:1) Collect Customer Data2) Analyse the Data3) Study the customer behaviour4) Based on it, engage the customer in real time.An automated process to engage with ur customers on individual level, with no stress and no money + effort wastage. Our product helps you automate it. Roles & Resp:Email MarketingSocial Media Marketing, Management & StrategyDesign Creatives (Canva)Inbound MarketingContent Marketing - Blog, Creatives, Video MarketingClient Acquisition & Client ServicingInternal Development & RecruitingEmployee Retention - Issues, Rewards, Work EnvironmentDaily Review MeetQuality Assurance Pitch Deck for Clients and Investors Show less

    • Demandmatrix

      Jan 2016 - Jan 2017
      Head of marketing

      DemandMatrix helps increase your go-to-market efficiency with a foundation of better market intelligence. Researching millions of publicly available sources and over a billion documents per month, DemandMatrix uses machine learning and narrow-AI to find, catalog and score 12,473 hardware and software products that 13,716,365 companies in 236 countries are using or considering.I take of the strategy & implementation of Marketing activities such as:Website OptimisationSEOEmail Marketing Show less

    • Beverage trade network

      Jan 2017 - Jan 2018
      Head of marketing

      We are an ecosystem for Beverage Trade Professional. A community that helps professionals in the alcohol industry to connect, learn, and grow. Beverage Trade Network is one of the world‘s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. What I assist with is Leading the Marketing team in a direction to increase organic traffic, quality leads and loyal customers.I hold a strong ground onStrategy > Optimisation > Reviewing > Tracking & ReportingI have a strong team of 25 people. We constantly undergo training with ourself for optimisation, ways to implement things differently, workshops, new trends and news discussion. My strategy covers the following:- SEO- Website Optimisation- Email Marketing - Social Media Marketing- Content Marketing- Viral Marketing- Referral Marketing- Paid Ads- 3rd Party Distribution Show less

    • The urban chief - digital marketing agency in mumbai

      Jan 2018 - now
      Founder

      Helping brands that dare to grow in this super connected and highly competitive world. We work with brands to identify the path that can boost their awareness among the right audience and generate more business. This agency started its journey in 2018 by two founders Akash Patel & Rashika Dass. This brand was built by getting together a group of experts from different corners of marketing: Inbound Marketing, Lead Generation, Social Media Marketers, Content Marketers, Email Marketing, and Sales. We have worked with B2B, B2C & Saas brands across the globe, catering to the different needs of the brand. We understand the change in the thought processes, language and communication location-wise, which gives us the power to easily engage and get to the right audience.Sectors: Edtech, Tech Firms, F&B Brands, Manufacturing, Real Estate, Entertainment, Retail, Hospitality and Fintech. Show less

    • Maharashtra marketing council wicci

      Jan 2022 - now

      Organise meaningful events for women to identify their own self worth and self skills Build & help Community to learn and grow themselves through our Seminars

      • State President

        Dec 2023 - now

      • Council Member

        Jan 2022 - Dec 2023

    • Jumpstart with rashika dass

      Nov 2023 - now
      Founder of jumpstart with rashika dass

      Hosted "Jumpstart with Rashika Dass," a YouTube channel focused on empowering individuals through insightful conversations with entrepreneurs and thought leaders. https://www.youtube.com/playlist?list=PLSWiG-c9CR42FzsZOCcG6D9hPnrfNUwM4Led engaging interviews, delving into topics like business success, digital transformation, and mental well-being.Cultivated a dynamic on-air presence, fostering a space for open dialogue and knowledge exchange.Contributed to content strategy and audience engagement, resulting in [mention specific achievements, e.g., increased viewership or subscriber growth].This experience honed my skills in:Interviewing: Effectively drawing out guests' stories and expertise.Content creation: Shaping engaging discussions for a YouTube audience.Communication: Delivering clear and compelling on-camera presentations. Show less

  • Licenses & Certifications

    • Social media marketing

      Hubspot academy
      Aug 2022
      View certificate certificate

    • Inbound marketing edx

      Hubspot academy
      Jan 2020