Experience

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  Greyunited

  Jul 2010 - Jan 2011

  Account executive - post graduate internship

  - Managed BTL advertising projects for the clients Yamaha, Diners, Amplifon and Sky, adhering budget and timing- Assured an effective communication among all the members involved in the running of the adv projects and the respect of clients needs

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  Carrefour

  Jun 2011 - Aug 2014

  Assistant category manager

  - Planning tailored promotions for the Bakery category - Sell-in, sell-out and market analysis- Collaborating with suppliers (Kellogg's, Nestlè, Mondelez, Barilla, Ferrero, Lavazza...) to plan promotions and in-store executions

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  Loacker

  Jan 2016 - Aug 2017

  Trade marketing specialist

  -Top clients sell-in and sell-out Performance analysis (Modern Trade and Out of Home);-Top clients KPI's monitoring (assortment, pricing, distribution, promotions);-Developed sell-in campaigns and taylor-made promotions;-Supported the sales force team (sell stories, POP Materials, ad-hoc analysis...);-Managed and inplemented In-Store Activities;-Edited the annual Trade Marketing plan, defining the annual Budget and the promotional plan for Modern Trade and Out of Home clients. Show less

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  Eurofood spa

  Aug 2017 - May 2020

  Brand & trade marketing manager

  Eurofood is an import-export company based in Italy. Its main goal is to be a trend setter within the Italian market, looking for iconic international brands. - Managed a portfolio of more than 10 Brands (Hershey Reese’s, Walkers, Caprice, Lotus, Upfield, Kikkoman and more).- Proven records of executing successful Joint Business Plans to define the go-to market strategies, growth opportunities and Brand P&L.- Managed the marketing budget, BTL activities, Social Media and events execution.- Coordinated Trade Marketing projects (promotions, in-store activities, couponing...) and POP Materials development.- Managed the relationship with internal and external partners.- Work closely with the Sales team and the Purchasing Dept in order to monitor the internal processes and to ensure that commercial goals are met. Show less

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  Lactalis canada

  May 2020 - May 2022

  Brand manager innovation

  Responsible for launching and developing a new organic kids' yogurt line in Canada while pioneering innovations and renovations within the broader yogurt category.● Led the market entry strategy for a new organic kids' yogurt (category leader in US) by developing and executing the annual brand plan, integrating digital, social media and consumer activations such as PR, sampling, and couponing. The digital campaign, along with a corresponding distribution gain, resulted in a post campaign increase of 30% in sales.● Directed 5 key innovation projects with cross functional teams, from consumer insights to launch andexecution. All projects were launched according to timelines. Show less

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  Mondelēz international

  May 2022 - now

  Brand manager seasonal chocolate

  Led the 3yr growth strategy for seasonal chocolate by translating strategic consumer insights into brand plans, including setting innovation pipeline, product assortment, pricing and execution.● Led innovation and renovation pipeline for seasonal chocolate: identified market gaps in product offerings and initiated cross functional ideation sessions with accompanying research to determine optimal innovations.● Directed integrated marketing campaign including media, social, influencer and in-store execution. Program accepted by top retailers, representing 80% of market coverage. Show less