Experience

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  Progeny dental

  Jan 2004 - Jun 2007

  Marketing specialist (healthcare industry)

  -Coordinated all elements of all 50 trade shows, meetings, and events for the company; prepare sales reps for the shows-Handled all aspects of transportation and lodging for execution of meetings/trade shows with budget-Acted as on-site contact for events and sold directly through show/events -Sold products through events and distributed sales leads-Managed e-mail vender lists for direct mail, print, brochures and for sales reps-Prepared, managed and reviewed marketing materials for special events and promos-Arranged, set up and shipped all booth materials for all trade shows Show less

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  Pepid, llc

  Jul 2007 - Jun 2009

  Client services: tradeshow manager (software healthcare industry)

  -Planed, organized, facilitated, managed logistics for 60 domestic shows and 10 international shows -Built brand identity for conferences, meetings, seminars and workshops -Created sales tactics, and sold companies products at trade shows/webinars -Managed trade show budget, ordering, and shipping for events as well as overseeing all vendors relationships and contracts-Conducted prep/post sales meetings to train sales representatives on events, including scheduled travel, and accommodations -Researched/ordered additional trade show needs staying within budget; executed PO/Requisition Requests for approval Show less

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  Compusystems

  Jun 2009 - Oct 2012

  Senior event client services manager (event registration industry)

  • Supervised teams of over 4 people to accomplish all of the clients goals for the conferences• Lead department meetings and was responsible for daily activity with the clients to update websites and verify we are on schedule for over 13 shows• Developed client relationships with over 13 clients and maintained over 75 reports; for example, running reports on a daily schedule and on-site for clients• Entered badge registrants and tested both the creation of badges and registration websites on a daily basis • Proficient in creating timelines schedules and managed budgets for all events over 13 events • Created registration websites for over 13 clients and over 45 email blasts-Created detailed reporting in company’s data portal (overall show summary, attendee reports, Google Analytics and more)-Developed 35k + show production; while staying on budget for Fortune 500 clients such as: Disney, Motorola, HIMSS, Forbes, Cisco, P & G, Baxter, Takeda, Meda Pharmaceuticals -One on one interaction with clients doing: kick off calls, weekly conference calls, and demonstrations (while using Cisco Webex screen sharing)-Developed overall show branding, resizing/formatting logos, uploading videos/documents, creating HTML landing pages, HTML email blasts including marketing kits, and overall client messaging (banner ads, marquee messages, etc.) Show less

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  Himss

  Oct 2012 - Dec 2013

  Sponsorship program manager/himss hos sales (healthcare industry)(non-profit)

  • Supervised sales teams of 5 and more• Tracked revenue goals of $30,456,000 sponsorships sold to achieve the monetary amount needed for over 400 calendar events per year• Supported and managed sales staff on execution of sponsorship to meet revenue objectives and targets• Obtained 400 logos and marketing materials for community sponsorships, trade shows, and webinar series • Developed and maintained keen understanding of overall product dynamics, market trends, competitor features and consumer rationale• Coordinated teamwork between all functional areas of the company to support our committees and membership benefits • Implemented tracking techniques including reporting formats and invoicing to insure criteria for obtaining the rigorous team results • Participated in the creation of a Resource Guide, Main Brochure, and Pocket Guide for HIMSS Annual Conference, which supports over 2,000 venders, and is attended by over 37,000 business professionals Show less

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  Agencyea

  Jan 2014 - Oct 2014

  Client services: senior event producer (event agency)(contract)

  • Conducted face to face client meetings and built client relationships• Managed registration/CEO Executive luncheon, pre-event and post event details attended by more than 100 people• Stayed within budges set by clients; while negotiated costs with vendors • Provided conference/vendor knowledge and support to clients such as: Hilton, BDT, Routes• Sourced products for event and insured all delivery’s to the event

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  Academy of general dentistry

  Oct 2014 - Apr 2015

  Manager of sales exhibits and events (contract)(non-profit)

  Managed sales team of three, implemented new sales strategies to target key exhibitors for upcoming trade show. Built exhibit floor layouts (A to Z software), created marketing brochures, made over 25 registration sites (Cvent), handled billing/invoicing, researched guest speakers, and wrote onsite agendas for over 20 events. Managed budgets of $50,000+, create concepts/themes, and designed onsite educational seminars/sessions. Worked directly with over 10 sponsors to ensure onsite presence and drove mobile app integration. (DoubleDutch). • Managed logistics of 20-25 events (attended by up to 30,000) while working with vendors on, signage, lighting, F&B, AV, hotel contracts and travel needs• Integrated and built registration sites and landing pages using Cvent (SignUp4) for over 20 events Show less

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  Cno financial group

  Sept 2015 - Jun 2016

  Sr. field marketing event planner (contract)

  Implemented the new mobile app for internal events to help attendees engage onsite. Researched mobile app providers and managed RFP process for over 15 events on the mobile app platform. Negotiated contracts & built relationships with preferred vendors for over 22 events with attendance of 900 +. Planned event logistics; researched & conducted onsite visits at preferred venues, managed audiovisual needs, F&B vendors, hotel/housing contracts, travel agencies and more. • Worked directly with marketing teams on high-profile client events: Bankers Life, PMA USA, Washington National with working budgets of $30,000 - $500,000• Served as liaison between, territory sales teams, production, marketing and creative teams to ensure event success• Managed and built registration sites and landing pages using Cvent (SignUp4) for over 20 events Show less

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  Pwc

  Jun 2016 - Mar 2017

  Sr. project manager- hr learning & development for training events (contract)

  Managed events budget of $5,000 - $35,000, managed over 5 sponsors, collected registration data & ran reports, created digital events, conducted kick-off calls, and built timelines. Tested registration sites, managed event logistics for onsite (set-up/tear-downs), created BEO’s, and vendor management, helped to create over 15 learner presentations, created onsite marketing collateral, and ensured learners followed all scheduled onsite activities. • Led internal training programs for over 400 PwC employees to ensure certification as part of learning and development division • Implemented all PMI (Project Management Implementation) requirements in over 40 classrooms training, e-Learner events, and followed protocols • Designed course layout development plans (including course electives), agendas and schedules for learners up to 300 people• Built over 15 registration websites & landing pages utilizing Cvent for more than 30 training events Show less

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  Oliver wyman

  Aug 2017 - Nov 2017

  Field marketing event manager (contract short-term assignment)

  Managed corporate B2B marketing and event functions, oversaw a $1.3M budget and achieved ROI’s. Supported CRM management, PR, media relations, worked with territory sales teams, corporate positioning, rooming lists, registration, mobile platform, sales collateral and Annual Summit marketing logistics. • Executed cost savings of 15% over prior year through effective negotiation of vendor contracts• Developed and launched integrated landing pages, web updates and direct marketing for B2B campaigns• Increased attendance of C-suite professionals by more than 10% from 2016 to 2017 as a result of executing a new marketing strategy • Led collaboration between partners & executive sales teams to market the Annual Summit & generated more than $100,000 in revenue• Created registration sites using Cvent, managed reporting, revenues, discounts and pricing for the event Show less

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  Hbr consulting

  Aug 2018 - Nov 2018

  Field events and marketing project manager (contract short-term assignment)

  Responsible for spearheading the entire event program working directly with sales teams, which included over 200 events a year; plus managing budgets ranging in $25,00 - $300,000 and implemented contacts into CRM platform while running reports to obtain the ROI’s.• Managed logistics for: regional events, webinars, executive-level roundtables, tradeshows, conferences, sponsorships, and HBR hosted meetings (client dinners, customer-facing events, holiday party, networking events, and digital events)• Served as the key resource for events while leading internal sales calls to provide logistics and ensure staffing needs are met • Promo product sourcing, managing event inventory, registration sites, catering, signage, managed timelines, built territory (and event) budgets, shipping onsite and building the promo store for sales teams• Contract negotiations and wrote RFP’s for venue selection, while researching other potential venues Show less

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  Milestone technologies, inc.

  Jun 2019 - Jul 2022

  Project coordinator ii events @ meta (facebook)

  Managed security logistics for onsite and offsite (& virtual events using SplashThat pages) for events in Meta’s Chicago, Denver and Detroit areas. Manage 2 onsite Brand Ambassadors for additional event support in the Chicago office and am the direct point of contact for Meta teams events to develop a comprehensive security operation plan and evacuation plans for all onsite, virtual and offsite events.• Used our project management tool (Asana) to keep timelines, deliverables, and measurable metrics in order for 5+ weekly onsite/virtual/offsite events• Partnered with global GSS teams to insure we are maintaining awareness of all NORAM event activities happening in our regions and provide the necessary support needed for each program/event• Coordinated security logistics and support for all Meta events; employee badge checks, BOLO alerts, screening checks, Covid activities in event areas, scrub lists, and setting up onsite/offsite security teams• Held meetings with 50+ recruiting teams/account managers/client partners/stakeholders to create timelines, planning logistics (100+ virtual meetings and 65+ in-person), and managing event needs for companies such as SEARS, Adidas, and Miller-Coors• Developed dashboards, metrics, reporting within our internal tools (Asana, Quip, Salesforce, & Google Docs) to provide guidance and improvement measures for the team Show less

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  Google operations center

  Jul 2022 - now

  Senior program manager - google ads email deployment team

  Managing the development and operations process for Google Ads MSA, System Emails (experiments) and eMSA’s for stakeholders to reach over 500 million Advertisers who are customers of Google Ads.- Collaborating with stakeholders on developing and managing timelines, scoping email requests while working with technical specialist teams to create MSA and System Emails for over 25 emails a quarter to reach over 100 million advertising recipients and can have weekly sends to 1.5M per week.- Managing the cross-functional communication between stakeholders and development teams to insure all DSA guidelines are being met and we are meeting all Google standards for our emails.- Working with our localization department to translate most all our emails in 52 languages for sends up to 3.1MM Advertisers. - Building reports, inventory lists and metrics around Google Ads email program as well as creating content for MBR’s and QBR’s in Asana.- Developmenting internal informational materials (SOP’s) to maintain our standard of operations for techOpts Google Ads. Show less