Nour El Mansari

Experience

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  Addictest

  Jan 2018 - Dec 2018

  Head of Media and Communication

  AddiMUN is Addictest's model united nations which merges national and international students from all different types of educational systems whose experience starts from 0 to the 40s of conferences. AddiMUN grants an instructive, diplomatic, culturally traditional and pleasurable experience to all its participants. Other than the conceptual activities all delegates endure; cultural activities are introduced to give them a glamorous taste of the Kingdom of Morocco.- Developed a marketing strategy & managed social media accounts to attract over 1000 applicants and followers across social media channels.- Secured sponsors & venues and managed catering & housing to prepare for AddiMUN’s 2018 conference. Show less

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  Zrou (by YouKuai)

  May 2021 - Sept 2021

  Social Media Marketing Intern

  YouKuai Group International aims to create a holistic plant-based food and beverage ecosystem in China and reshape the global plant-based cuisine landscape.- Produced weekly content to advertise company brands (Zrou and Own What You Eat) on social media through creating Instagram posts & stories and writing and proofreading WeChat articles about sustainability and green events in China.- Strengthened social media presence by reaching over 500 Instagram followers through social media campaigns.- Supported YouKuai’s team in interviews and events by attracting attendees and assisting with logistics. Show less

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  Tala Barbotin Khalidy

  Jan 2022 - Apr 2022

  Content and Marketing Volunteer

  Tala Barbotin Khalidy is a brand working with Lebanese and Syrian artisans to revitalize local endangered craft techniques, challenging perceptions of the Middle East and of handcraft through contemporary clothing and meditative embroidery workshops. The brand operates on a pre-order system to minimize waste and only produce ethically-made designs.- Conducted Instagram & Tiktok market research to plan content for the brand’s social media channels.- Assisted in marketing & operations logistics through proposing partnerships with sustainable companies, researching eco-conscious magazines for interviews to spotlight the brand, and analyzing consumer profiles for targeted ads and newsletters. Show less

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  Discovery Inc

  Mar 2022 - May 2022

  Marketing Consultant

  Selected to be part of NYU Wasserman's Spring 2022 Creative Careers Accelerator which is an innovative 6-week experiential learning program designed for undergraduates from every NYU arts and creative degree program. I was placed with Discovery Inc. on a team of five, working with industry partners to solve real-world problems. During the program, my team and I worked on different presentations to deliver and discuss with Discovery’s Marketing Strategy & Operations team. The problem we were tasked with solving was about how Discovery+ can attract, engage and acquire a diverse population of Gen-Zers through marketing campaigns, promotions, & other methods.- Evaluated Discovery’s marketing strategies by conducting market research, competitive analysis of the general entertainment market, a SWOT matrix, and building Gen-Z customer profiles.- Ideated marketing strategies to attract Gen-Z customers to Discovery+ channels and their social media accounts.- Tracked team progress to make sure presentations were being completed, deadlines were being met, and documents were well-organized.- Participated in a career readiness boot camp with NYU's career center staff and faculty members and completed a Creative Career Design workbook in support of career coaching. Show less

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  Shake Your Plants

  Apr 2022 - Mar 2023

  Impact & Sustainability Intern

  SYP is a direct-to-consumer startup turning the water everyone drinks daily into plant-powered functional instant drinks.- Evaluated the environmental and social impacts of SYP and its suppliers through ESG criteria screening and the B Corp Certification process- Established SYP's sustainability strategy and roadmap by defining goals and action plans on circularity and carbon neutrality- Managed sustainability projects concurrently including the B Corp certification process, and plastic use tracking and offseting- Conducted market research and analyzed data to provide actionable recommendations on sustainable practices- Identified potential partnerships with carbon and waste reduction/removal companies to lower footprint and GHG emissions- Prepared SYP’s impact report by evaluating SYP & its suppliers’ impact and contribution to the UNSDGs (sustainable consumption & production, climate action, and circularity) and ESG frameworks (e.g. GRI, B Corp, UNSDG)- Created a system to track SYP's internal plastic use in order to offset it yearly- Identified potential investors and accelerator programs to raise funds and strengthen SYP’s growth- Developed social media content to communicate SYP’s sustainability strategy and improve transparency- Strengthened SYP's sales and retail strategies by managing customer relationships, and performing market research and competitive analysis for new product development Show less

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  SAP

  Mar 2023 - Feb 2024

  Product Manager/Designer Intern | CX & Industries

  SAP is a leading multinational software corporation that provides enterprise resource planning software solutions to businesses of all sizes, enabling them to streamline their operations, manage their resources effectively, & make data-driven decisions for improved business performance.- Managed and designed features of a software solution used by 100+ leading players in the digital and communications industries- Designed user-centric solutions for three distinct industries, employing design thinking to create seamless user experiences- Conducted user and market research to define, prioritize, and validate customer needs and product problems to solution for- Collaborated closely with cross-functional teams by using agile methodologies to develop product requirements and features for our product roadmap, ensuring alignment with customer needs and industry standards- Lef cross-functional team meetings to brainstorm design solutions and align on features to build and UI best practices- Developed solution briefs to translate complex user needs and technical problems for grooming sessions- Conducted competitive audits and analyzed customer/industry trends to identify growth opportunities for the product roadmap- Crafted industry-specific content to communicate how our team tackles key business opportunities and challenges Show less

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  Clever carbon

  Aug 2023 - now

  Raising carbon footprint literacy for a more transparent and accountable world.- Brainstorming and developing social media posts advancing carbon footprint literacy- Leading Clever Carbon's UNSDG campaign by researching the UNSDGs and designing bite-sized posts to explain what they are and other relevant information about their targets, stakeholders, and related progress- Researching C40 cities and analyzing their current initiatives and progress- Sourcing prospective speakers and partners for the Carbon Newbie Summit Show less

  • Sustainability Research & Content Manager

    Jan 2024 - now

  • Product Sustainability Manager

    Aug 2023 - Dec 2023
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  Blacty

  Apr 2024 - Sept 2024

  Co-Founder & CPO

  - Designed the end-to-end user experience of a restaurant finder mobile app in Morocco- Developed the app’s branding and design system- Conducted market research and competitive analysis to understand the market and the startup’s positioning- Led the app’s marketing efforts by owning its social media and developing content to build brand awareness and gather users- Collaborated with the CTO via weekly sprints to ensure successful feature releases- Managed the product roadmap and researched potential features for the app Show less

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  BCG X

  Nov 2024 - now

  UX/UI Design Intern