Jessica Gasper

Experience

• 

  Speedway Motors, Inc

  May 1999 - now

  Took on marketing duties such as creating yearly circulation plans as well as a detailed circulation plan per catalog drop along with the actual customer list pulls based on RFM. Responsible for source code creation, promotion creation, oversaw the package insert program, and internal communications with customer call center. Also updated sales report by channel on a weekly basis.Kept residual workload from website content manager and helped transition Speedway onto a new website platform with content needs as new content specialists were brought on board and trained. Show less On a continual basis, worked to update the website with new product and information. Chose homepage product to showcase using seasonal sales data and calculated margin. Worked with call center techs to improve information on products with the most asked questions in the effort to lower call time. Oversaw two photography interns on a large project aimed at improving the product photography on the website. Using 12 month sales data for priority sake, 6,000 products were shot and loaded to the website within a 3 month period, including different angles, improving the site for customers. Show less Took on content needs and product additions for Speedway's new website (2001) by adding the race/sprint catalog and street catalog products to the website, refining departments as needed. Cut and weeded vinyl for Blue Diamond Classics pedal car division of Speedway as needed after working to restock the shelves with a 12 month supply. Taught myself Quark Express in order to create and maintain a monthly newsletter for Speedway employees, including writing the articles and taking the necessary photos. Spent periods of time in the Museum of American Speed, creating displays, cleaning, preparing exhibits for large tours and other various needs. Show less

  • Production Manager

    Jan 2019 - now

  • Creative

    Apr 2017 - Jan 2019

  • Creative Manager

    May 2013 - Apr 2017

  • Creative Team Lead

    Aug 2012 - May 2013

  • Graphic Designer

    Aug 2011 - Aug 2012

  • Web and Email Design Coordinator

    Mar 2010 - Aug 2011

  • Marketing Specialist

    Dec 2007 - Mar 2010

  • Website Content Manager

    Jan 2007 - Dec 2007

  • Advertising Department Intern

    May 2001 - Jan 2007

  • Receiver

    May 1999 - May 2001
• 

  Kinsler Fuel Injection, Inc

  Aug 2005 - Aug 2005

  Intern

  Spent a week designing print ads and photographing products.

• 

  Bright Lights, Org

  Oct 2005 - Mar 2006

  Intern

  Helped prepare for large anniversary celebration held at the Smith Collection Museum in the Spring of 2006. Designed celebration collateral, auction item information and awards.

• 

  Kelly Day Photos LLC

  Aug 2017 - now

  Assistant Photographer and Graphic Designer
• 

  DENTON COMMUNITY HISTORICAL SOCIETY

  Sept 2020 - now

  Graphic Designer
• 

  Quasar Drive-In Theater

  May 2021 - Oct 2021

  Chief of Popcorn Operations