Felicia Chia

Experience

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  Gardenasia (The Local Farm)

  Aug 2007 - Nov 2007

  Marketing & Events Management Intern

  GardenAsia is a full-service lifestyle events company offering an extensive repertoire of nature-inspired services from seminars, trainings and workshops to wedding celebrations, large-scale corporate dinners, conferences and family days. Gardenasia has been naturally inspiring people, events and venues since 2001. The company also actively engages the local community through school functions, socially-responsible activities, and countryside staycations.Key Responsibilities: ■ Involved in planning, executing and marketing 3 major events: GardenAsia Craftbeer Oktoberfest 2007, Creative Youth Xchange 2007, PaTH Market @ Vivocity■ Developed press release for company events and announcements■ Managed and developed content for corporate blog■ Assisted in managing end-to-end budget planning and tracking for events/campaigns■ Created post-event summary report for marketing, finance and management team’s evaluation Show less

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  FLY Entertainment Pte Ltd

  May 2010 - Aug 2010

  Marketing & Public Relations Intern

  FLY Entertainment is Singapore’s leading artiste management company founded by local, award-winning host and actress, Irene Ang, in 1999. The company provides a wide range of media-related services, including casting, hosting and events management. Recognized as a market leader for its creative and "can-do" approach within the entertainment industry, and for its proven track record in grooming successful artistes, FLY has always been quick to adapt to the ever-changing media landscape and is poised to continue its expansion into international markets serving a niche for English-speaking Asian artistes who are also effectively bilingual in their native languages.Key Responsibilities: ■ Managed and developed content for corporate website and artiste profiles■ Performed media monitoring for FLY Entertainment artistes ■ Assisted in managing, planning and executing the SingTel Super Junior Galaxy S Showcase media event■ Organized Mr. James Sun’s “Secrets of Success” luncheon seminar at Marina Mandarin ■ Developed press release and media pitches for the following celebrity events: - Allan Wu in The Amazing Race: China Rush - Brendon Fernandez’s “How To Audition” workshop - Sembonia Bag My Style! Challenge 2010 competition Show less

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  3M

  Mar 2011 - Jun 2011

  New Business Development (APAC) Intern

  Project Title: 3M Asia-Pacific Markets of the Future Key Responsibilities:■ Identified key markets of the future for 3M’s business units based on extensive research on over 20 global megatrends and interviews with 3M personnel in target countries for country-specific market data, including Japan, Korea, Taiwan, China, India, Singapore, Australia and other selected South-East Asia countries.■ Engaged in high-level analysis of top business markets in Asia-Pacific

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  TBWA\Worldwide

  Jan 2012 - Oct 2012

  Public Relations Account Executive

  TBWA is a global full-service advertising agency operating in more than 100 different countries. The company focuses on creating and managing brand behaviours through disruptive ideas brought to life through media. TBWA is part of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company providing advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients.Key Responsibilities:■ Assisted Executive Director in planning, managing and executing PR initiatives and media events for the following 7 clients: Apple (Singapore), The Walt Disney Company (SEA), Fisher-Price, Schmidt Marketing, Affordable Art Fair, Emway Singapore, Tourism NT (Australia’s Northern Territory Government Agency)■ Managed direct day-to-day activities for clients, including research, planning, implementation and evaluation or PR initiatives and campaigns, paying close attention to resources, budgets, deadlines and results■ Prepared monthly PR coverage reports and daily media monitoring reports■ Developed and pitched stories to local, national and trade media■ Developed presentations for new business pitches and client meetings■ Contributed to PR strategy plans for agency clients*Internship from January - April 2012 (4 months) Show less

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  Cima NanoTech

  Nov 2012 - Jul 2016

  I joined Cima NanoTech when it was a startup and am extremely proud to have grown personally & professionally alongside the business. I held the most senior marketing role in the company, and reported to an amazing COO.Key Responsibilities in Marketing & PR:■ Defined global marketing & communications strategy across multiple geographies, including Singapore, China, Taiwan, Japan, Korea and the US■ Managed digital marketing strategy targeted at increasing brand awareness, leads generation, stakeholder engagement■ Developed content and managed the start-to-end production of all marketing materials■ Planned and managed a total of 24 tradeshows in the US, Europe, China, Taiwan, Korea - from booth concept & design to product demos coordination, shipping logistics, booth set-up & dismantle, promotions strategy■ Engaged in PR activities to build relationships with tech media and industry analysts through coordinating interviews, sourcing and securing speaking opportunities, awards submissions and sponsorships■ Supported sales through demand generation activities and sales enablement materials■ Developed software partnerships to create compelling demonstrations■ Managed external vendors/creatives - media agencies, designers, videographers, photographers, website team, SEO experts, translators■ Identified new marketing opportunities through trends and customer VOC analysis■ Analyzed effectiveness of all marketing activities ■ Managed the budgets of all marketing projects and campaignsKey Responsibilities in Corporate Communication:■ Defined Cima NanoTech’s corporate branding and communications strategy across multiple geographies, including Singapore, China, Taiwan, Japan, Korea and the United States■ Supported the CEO, COO and CFO directly in managing investor/VC relationships■ Key spokesperson contact for media relations■ Engaged with customers and partners to develop testimonials and success stories to drive brand visibility and credibility Show less Cima NanoTech is a technology company that designs and manufactures high performance transparent conductors based on its proprietary SANTE® self-assembling nanoparticle technology. The applications include ultra fast and responsive large format pro-cap touch screens, transparent antennas for the Internet of Things (IoT), transparent EMI shielding and more. Cima Touch is a subsidiary of Cima NanoTech, formed through a joint venture with Foxconn, that focuses on selling, marketing and supporting solutions for large format projected capacitive touch screens with screen sizes from 32” to 84”. Key Responsibilities:■ Researched and analysed market trends to identify new market opportunities and customer needs ■ Conducted competitive analysis to identify USPs, strengths, weaknesses, opportunities and threats■ Developed marketing materials that effectively communicate to a technical & non-technical audience■ Supported sales through the creation of sales decks, brochures, product demos, photos and videos Show less

  • Marketing Manager

    Jul 2013 - Jul 2016

  • Marketing Associate

    Nov 2012 - Jun 2013
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  3M

  Oct 2016 - Dec 2017

  Strategic Planner

  3M is a global science company that never stops inventing. With products developed from 46 technology platforms, the company's integrated team of scientists, researchers and marketers work across countries and markets to deliver solutions that solve challenges big and small, improving life for millions of people around the world.Key Responsibilities in Strategic Planning:■ Supported the Managing Director of 3M Singapore in her development and communication of corporate strategies and business priorities in the organization■ Aligned division goals, processes and resources with overall corporate strategy■ Monitored and analyzed macro-environment shifts, industry trends and market changes that impact 3M business and/or lead to emerging market opportunities■ Provided external insights that support senior executives in making effective decisions■ Tracked and assessed company’s operational and strategic performanceKey Responsibilities in Organizational Change Management (OCM):■ Designed and executed local OCM communication plan in collaboration with the regional OCM team■ Established regular communication rhythm for internal stakeholders at all levels of the organization across the corporate and manufacturing team■ Produced and delivered communication materials for internal stakeholders■ Planned and managed communication events for internal stakeholders ■ Coordinated change readiness surveys (e.g. questionnaire set-up, collection of results, survey analysis) Show less

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  Reyal

  Feb 2020 - Jan 2022

  Marketing Consultant

  Reyal™ is a dynamic product authentication and counterfeit protection platform for brands that want unquestionable confidence in their products, and will settle for nothing less. The Reyal Platform gives you the tools to connect every physical product with a unique digital identity for secure multi-layer product authentication, brand protection, and dispute resolution. Reyal makes it easy for companies to effectively distinguish between originals and counterfeits, and offers the flexibility to incorporate visible and invisible authentication elements in- and on-products. Find out more about this innovative technology I'm creating at www.reyal.co, or just ask me for a demo. Show less

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  Nanolumi

  Feb 2020 - Jan 2022

  Marketing Consultant

  Nanolumi is an advanced luminescent materials startup leveraging the power of chemistry to optimize light efficiently. The company is leading the development of high quality perovskite products that enable the purest, brightest and widest range of colours in LCD, MiniLED and OLED displays while maintaining high energy efficiency. Nanolumi's flagship product, Chameleon® G Film, is the industry's first green perovskite colour enhancement film enabling displays of all screen sizes with excellent colour purity, high dynamic range (HDR) brightness, power efficiency, and unprecedented wide colour gamut of up to 90% Rec. 2020, 100% DCI-P3, 100% Adobe RGB; Transforming screen time into an enjoyable and immersive experience for work and play. Learn more about this amazing, young Singapore-based startup I'm working with at www.nanolumi.com.Key Responsibilities:■ Support the leadership team in ensuring marketing, brand and communication strategy are fully aligned with business goals ■ Establish positioning, identify target audiences, and develop marketing plans with different objectives across 3 industry verticals■ Lead the strategic and tactical execution of marketing programs from start to finish, leveraging internal support and driving external collaborations■ Manage B2B demand generation, nurturing and conversion through paid, organic, and owned channels; Produce educational and engaging content for digital marketing channels (website, social media, emails)■ Contribute to customer-acquisition through sales & channel partner enablement activities■ Monitor effectiveness/impact of current marketing initiatives and optimize campaigns accordingly■ Conduct research to analyze market trends, competitive landscape and customer behaviour Show less

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  500 Global

  Jan 2022 - now

  Manager, Marketing & Communications (SE Asia)

  500 Global is a multi-stage venture capital firm with $2.4B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth. 500 Global has backed over 5,000 founders representing more than 2,800 companies operating in 80+ countries. We have invested in 35+ companies valued at over $1 billion and 160+ companies valued at over $100 million (including private, public, and exited companies). Our 200+ team members are located in over 30 countries and bring experience as entrepreneurs, investors, and operators from some of the world’s leading technology companies. Show less

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  500 Southeast Asia

  Jan 2022 - now

  Manager, Marketing & Communications

  500 Global is a leading investor in Southeast Asia having backed billion-dollar companies Grab, Bukalapak, Carousell, Carsome, FinAccel, and eFishery. Our Southeast Asia funds have backed over 400 companies across multiple sectors from consumer to deep technology. We focus on investing in businesses and AI-enabled technologies that advance rural digitalization, sustainable cities, human and machine productivity, healthcare, food security and financial inclusivity. Our 25+ team members are located across Southeast Asia and bring deep in-market experience as entrepreneurs, investors, and operators. We are actively growing to serve more founders, as well as connect companies with capital, expertise, and global networks to help them succeed. Show less