Mads Rothell

Experience

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  Bliss Box Collective

  Dec 2020 - Jul 2022

  Co-Owner

  As co-founder, I collaborated closely with my business partner, playing a crucial role in shaping a standout brand identity, social media presence, and e-commerce platform for our small gifting business. We crafted visually cohesive brand elements including print collateral, packaging, photography and marketing assets. Leveraging strategic marketing and e-commerce strategies, we implemented content that consistently attracted a steady flow of sales, ensuring Bliss Box stood out as a unique and resonant presence in our specialized market. Show less

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  Freelance

  Mar 2021 - now

  Freelance Graphic Designer
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  Maple.Bar

  Oct 2022 - now

  Graphic Designer

  As a contract graphic designer, my primary goal is to strengthen the brand presence and cultivate customer loyalty by designing premium, branded assets. I manage a variety of creative tasks, including print production, packaging, web design, marketing, copywriting, environmental design, and more.

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  Holland America Line

  May 2024 - now

  Production Designer

  As a Production Designer, my main objective is to elevate the brand's visual impact and support marketing and web initiatives through the creation of high-quality assets. I am responsible for a range of creative tasks, including designing destination webpages, sourcing and resizing images for web, and supporting various other creative endeavors. In close collaboration with the Senior Designer and Senior Manager of Art Direction, I ensure that our designs are cohesive, on brand and visually engaging.Using Asana for project management, I coordinate with the creative service team to schedule, prioritize, and traffic proofs, ensuring projects are completed within demanding timelines with meticulous attention to detail. Show less