
Sumit Chaplot
Senior Executive - Projects

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Skills
Marketing managementBrand developmentKey account managementRetailMarket planningSourcingBusiness developmentMarket researchNegotiationCompetitive analysisTeam managementMerchandisingDistributed teamDistributed team managementFmcgCustomer insightTrade marketingMarketingMarket analysisProduct developmentMarketing communicationsBrand managementMarketing strategyCrmAbout me
Senior Manager - Merchandizing at L'Oreal India Pvt. Ltd.
Education

SCDL
2003 - 2005PGDBA Finance, General
Suryadutta Institute of Education
2003 - 2005Degree in Design Design and Visual Communications, General
10+2
1985 - 2000Higher Secondary
Mohanlal Sukhadia University
2000 - 2003B.COM COMMERCE
Experience

Future Group
Jul 2005 - Nov 2008Senior Executive - ProjectsProfile includes project management for store built up, merchandising solutions, VM, category development, category display & Buying.Job responsibility includes: Managing internal stakeholders, vendors, agencies, VM team, project coordination, Supply chain, fabricators.Project handled: Home Town, Furniture Bazaar, Big Bazaar, Central.

L'Oreal India Pvt. Ltd.
Dec 2008 - Jun 2017Heading Consumer Product Division in Category Management, Merchandising & Events.Handling brands includes: L’Oreal Paris, Maybelline, Garnier & NYX.Mainly responsible for brands market presence strategy,go to market strategy, planning, budgeting, Events & CRM.Coordinating with internal & Zone team, external stakeholders like vendors, creative agencies, digital agencies, Clients, fabricators for all brands. Heading L'Oreal Paris in Category management, Merchandising & Events. Developing brand at Consumer/ Shopper/ Trade marketing level aiming market share gain. Coordinating with internal & Zone team, external stakeholders like vendors, creative agencies, digital agencies, Clients, fabricators for brands. Heading Maybelline New York in Merchandising & EventsMainly responsible for brands product development, market presence, go to market strategy, planning, budgeting, Events & CRM.Coordinating with internal & international Zone team, external stakeholders like vendors, creative agencies, digital agencies, Clients, fabricators for brands.
Head Marketing-Merchandising
Jan 2016 - Jun 2017Senior Manager - Marketing-Merchandising
Jan 2014 - Dec 2015Manager Marketing-Merchandising
Dec 2008 - Dec 2013

Brand Pitara (Consulting Brand Strategy)
Jul 2017 - May 2021Marketing & BusinessWorking with varied brands in different categories like Beauty, Food, Consumer Durable & Construction, developing Marketing & Digital strategies to help these brands grow more powerful.Consulting brands for Category development, trade and branding solutions for new + existing product helping them gaining shelf share & market share and building some Iconic products.Clients on board: Unilever, Marico, Colorbar, Philips, Nykaa, AO Smith, Dalmia Cement, Parsuma and many more.

MyGlamm | Good Glamm Group
Jun 2021 - Feb 2023Head Merchandising - Digital & Retail
L'Oréal
Feb 2023 - nowHead Merchandising Kerastase and Redken
Licenses & Certifications
- View certificate

How to Rock an Interview
LinkedInFeb 2021 - View certificate

Creating Your Strategic Marketing Plan
LinkedInFeb 2021 - View certificate

Artist at Work: Complementary Colors
LinkedInFeb 2021 - View certificate

Selling with Stories, Part 1: What Makes a Great Story?
LinkedInFeb 2021 - View certificate

Mastering Common Interview Questions
LinkedInFeb 2021
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