Aida Ramusovic-Witham

Experience

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  Television Vijesti

  Feb 2008 - Feb 2015

  Producer, TV anchor, Senior Project Officer

  • Newsroom Leadership: Managed a diverse team of journalists, producers, and technical staff, fostering a collaborative environment that encouraged innovative reporting techniques and investigative excellence. My leadership ensured timely, accurate, and compelling news coverage.• Investigative Strategies and Protocols: Developed and implemented rigorous investigative protocols and strategies, guiding high-profile investigations that shed light on significant issues. My focus on ethical journalism and factual accuracy positioned Vijesti as a trusted news source.• Field Reporting and Correspondence: As a correspondent from the United Nations, provided on-the-ground coverage of key international events and issues, delivering insightful reports that connected global developments with our audience's interests. This role underscored my ability to navigate complex geopolitical landscapes and communicate critical insights effectively.• Content Production and Anchoring: Produced engaging news content and served as a TV anchor, presenting news stories with clarity and a deep understanding of the subject matter. My work contributed to increasing viewer engagement and trust in our news programming. Show less

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  EU Info Centre

  Feb 2013 - May 2020

  Consultant

  • Strategic Media Monitoring: Spearheaded the monitoring and analysis of news and developments related to EU affairs, particularly those impacting the Balkans. My efforts provided critical insights to the EU community, enabling informed decision-making and strategic positioning.• Media Intelligence and Research Analysis: Delivered in-depth media intelligence and conducted research analysis to support the EU Info Centre team. This role required a keen understanding of the political and social dynamics within the EU and the Balkans, ensuring accurate and relevant information dissemination.• Content Analysis and Editorial Advisory: Led content analysis and provided editorial opinions to refine the Centre's communications. My work involved evaluating the significance of media reports and advising on content strategy to enhance the Centre's influence and credibility among its target audience. Show less

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  NGO NOMEN

  Jan 2015 - Apr 2020

  Managing Director

  Responsible for operational management, strategic programming and fundraising for non-profit focused on media skills development.

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  British Embassy Montenegro

  Feb 2016 - Apr 2016

  Advisor for the media

  Media advisor and organizer of The Prince of Wales visit to Montenegro

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  I&F Grupa

  Aug 2016 - Jan 2019

  PR Specialist

  Created, planned and executed public relations strategies.Improved the quality of company’s voice via different online and offline channels.Organized and oversaw events such as fairs, open day, seminars, conferences etc.Provided effective crisis management solutions in the times of needConduct research and analyze public opinion

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  Material Partners

  May 2020 - now

  Co-Owner

  • Strategic Communications and Government Relations: Directed a comprehensive content audit for multi million dollar company's website redesign, analyzing over 6,000 pages. The audit informed future content and UX strategies, focusing on accessibility and stakeholder engagement, crucial for company's public and government-facing digital platforms.• Stakeholder Engagement: Managed cross-functional teams, including design, development, and marketing, to ensure content alignment with a non profit client mission and target audiences. Achieved brand consistency across platforms, resulting in a 15% increase in website traffic and enhanced public engagement.• Public Relations and Reputation Management: Designed and delivered workshops for small and DEI businesses on leveraging technology for strategic advantages. Covered essential topics such as AI applications in marketing and operational efficiency, enhancing participants' abilities to engage effectively with public and governmental stakeholders.• Risk Management and Media Relations: Offered research, planning, and analysis services to high-profile clients, aligning their communication strategies with data-driven insights. Crafted media materials and conducted industry interviews, underscoring my capacity for storytelling and proactive media engagement.• Leadership and Community Engagement: Initiated and led mentorship programs for minority-owned businesses, focusing on improving communication, organizational skills, and strategic planning. This not only fostered community growth but also strengthened relationships with key public sector stakeholders. Show less

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  REDI Cincinnati

  Mar 2023 - now

  Manager, Marketing Research and Insights

  • Strategic Communications & Digital Strategy: Spearheaded the enhancement of REDI's digital presence through comprehensive research, shaping the digital strategy for the Foreign Trade Zones website. • Stakeholder Engagement & Content Strategy: Engineered a 25% boost in digital engagement and a 20% increase in organic followers by developing and executing a targeted content strategy. Collaborated with internal teams and external partners to produce compelling content that resonates with key stakeholders.• Reputation Management & Brand Consistency: Directed the creation and maintenance of editorial calendars and content guidelines, ensuring all communications consistently reflected REDI's mission and values. My efforts contributed to a cohesive brand experience across all platforms, reinforcing our reputation as a trusted advisor in economic development.• Leadership in Communications: Led a dynamic team of freelance writers and marketing professionals in the production of strategic content, including research reports, marketing collateral, and digital content. • Data-Driven Insights & Performance Analysis: Utilized advanced analytics and Salesforce data to measure the impact of our communications strategies, enabling continuous optimization and increased engagement with our target audiences.• Community Engagement & Mentorship: Initiated mentorship programs for minority-owned businesses, enhancing their strategic communication and organizational capabilities. This not only supported local economic development but also strengthened community ties and underscored our commitment to inclusive growth. Show less

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  University of Cincinnati

  Aug 2023 - May 2024

  Adjunct Instructor

  • Academic Instruction: Developed and taught comprehensive courses in Foundations in Digital Media, equipping students with critical skills and knowledge in digital communication technologies and media literacy.• Research Fellowship: Actively engaged as a Fellow at the Space Research Institute for Discovery & Exploration (SRIDE), where my passion for space exploration and media studies converges. Currently authoring a book on the portrayal of space exploration in US media.• Graduate Program Management: Oversee strategic and financial planning for the Graduate School's operations, including the management of a $360,000 annual budget across seven program segments. My role ensures the optimal allocation of resources, supporting the school's mission to deliver exceptional educational programs.• MA in Political Science: On track to receive a Master of Arts in Political Science in the summer 2024. Show less