Aaron Paszek

Experience

• 

  Western Engineered Containment

  Feb 2014 - Aug 2014

  Environmental Containment Technician

  - Installed containments to protect the environment from hazardous chemicals- Conducted proper paperwork to ensure regulations, customer satisfaction and company policies were met

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  Brazeau County

  Apr 2015 - Sept 2015

  Public Works Technician

  - Maintained a 3,021 km2 county- Used heavy duty, light and specialized equipment/tools- Was entrusted to complete specific tasks for the community

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  College Pro

  Jan 2016 - Oct 2018

  Entrepreneur/Owner

  - Ran a successful painting company for 3 years- Conducted my own door-to-door sales and telemarketing to produce leads- Trained and provided work for 20+ employees over the life span of the company- Performed creative marketing strategies to improve sales

• 

  ITRAK 365

  Jan 2020 - now

  As the Demand Generation Lead at ITRAK 365, I leverage my deep expertise in digital marketing to drive strategic initiatives that substantially increase lead generation, boost sales pipeline health, and directly contribute to revenue growth. Here’s an overview of my accomplishments and responsibilities:Strategic Campaign Management: Engineer and deploy innovative demand generation campaigns tailored to capture and engage ITRAK 365’s target audience, resulting in a significant uplift in qualified lead acquisition and conversion rates.Sales Enablement: Work closely with sales teams to ensure a steady supply of sales-ready leads, directly correlating marketing activities with revenue increases and achieving alignment between sales and marketing objectives.Brand Development and Expansion: Elevate the ITRAK 365 brand through strategic marketing efforts, enhancing product visibility and adoption across key markets. Successfully broaden market awareness and establish brand presence in new and existing channels.Digital and Social Media Expertise: Utilize advanced digital marketing tools and social media strategies to highlight our industry leadership in QHSE, thereby attracting top-tier prospects and reinforcing our market position.Impactful Content Creation: Produce and manage a diverse portfolio of marketing materials designed to support the entire sales cycle, from prospecting to customer retention, ensuring content is both informative and compelling to drive engagement and support. Show less ITRAK 365 is a Microsoft ISV Gold Partner for Dynamics 365. We're specialists in CRM, Power BI, PowerApps, Safety, Process Flow Design, and more.What I do:- Building up the brand, product reach & awareness with customers, partners & prospects- Using Social Media to bring attention to our industry expertise and capabilities in QHSE- Creating Marketing Materials to be used in Prospecting, Sales & Customer Support/ Success- Video Creation- Liaison for Partners, Vendors, and Marketers- Market Research, Leads Development, and Channel Segmentation Show less

  • Digital Marketer & Demand Generation Lead

    Oct 2021 - now

  • Digital Marketer & Sales Support

    Jan 2020 - Oct 2021