Uki Espona

Experience

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  GrupoTodo

  Oct 2010 - Jun 2011

  Marketing Account Manager

  Grupo Todo, a Google Partner and IRAM certified agency.• Managed client accounts, acting as the primary point of contact for all client communications and inquiries, fostering strong and lasting relationships.• Developed and executed comprehensive digital marketing strategies tailored to each client's unique objectives and target audience, utilizing SEO, PPC advertising, and email marketing campaigns to drive results.• Conducted in-depth market research and competitor analysis to identify emerging trends and business opportunities, informing strategic decision-making processes and optimizing campaign performance.• Leveraged networking activities and proactive outreach efforts to generate leads and prospects, expanding the client base and driving revenue growth.• Prepared and delivered compelling sales presentations and proposals to prospective clients, effectively communicating the value proposition and benefits of our services.• Negotiated contracts and agreements with clients, ensuring alignment with company objectives and mutually beneficial terms.• Provided proactive and attentive account management and support to clients, addressing their needs and concerns promptly to maintain high levels of satisfaction and loyalty. Show less

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  Vorterix.com

  Aug 2011 - Dec 2011

  Content Producer

  Radio station: Radio UNO (103.1) - Formerly Radio Rivadavia, now VorterixHosts: Rosario Ortega and Maxi Trusso.• Conducted in-depth research on music industry trends and developments for a popular radio show.• Secured interviews with musicians and industry professionals to enhance show content and engagement.• Managed show schedules and coordinated logistics for on-air segments and events.• Facilitated audience participation through call-ins, contests, and social media engagement.• Produced engaging content, including music playlists, interviews, and special features.• Collaborated with hosts and production team members to develop compelling show concepts.• Monitored audience feedback and ratings to identify areas for improvement and audience preferences. Show less

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  Universidad Torcuato Di Tella

  Jun 2013 - Jun 2015

  Graphic Designer

  • Collaborated closely with a multidisciplinary team on institutional graphics projects and merchandising initiatives, ensuring alignment with the university's brand identity and values.• Designed promotional materials and merchandise for academic activities and events, contributing to the successful execution of institutional initiatives and student engagement efforts.• Participated in editorial projects, including institutional books and academic publications, from concept development to final production, maintaining high standards of design quality and accuracy.• Ensured all design deliverables met institutional standards and brand guidelines, maintaining brand consistency and integrity across diverse communication channels.• Provided design support for various communication channels and print media, contributing to the university's effective outreach and engagement with its stakeholders.• Conducted rigorous quality control checks to uphold design integrity and accuracy, delivering error-free deliverables to meet project requirements and deadlines.• Developed innovative creative concepts and visual solutions to effectively communicate complex information, enhancing the university's brand presence and reputation for excellence. Show less

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  WYNSY

  Jan 2015 - Nov 2022

  Creative and Operations Manager

  • Founded and led Wynsy, a furniture brand specializing in high-quality, stylish seating options.• Oversaw all aspects of the business, including branding, showroom design, and sales strategy development.• Implemented a comprehensive sales strategy, leveraging social media channels such as Instagram and Facebook Ads for targeted advertising campaigns.• Managed operations, logistics, production, and procurement to ensure seamless business operations.• Cultivated a strong brand identity and customer loyalty through exceptional product quality and service.• Established distribution channels and partnerships to expand the brand's reach and market presence. Show less

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  Freelancer.com

  Jul 2016 - now

  Senior Graphic Designer

  • Designed social media assets and marketing materials for leading brands such as Nike, Arcor, and WeWork.• Collaborated with artists and architects to create visually striking designs for various projects.• Produced high-quality graphics for both print and digital media, ensuring consistency and brand alignment.• Managed multiple design projects simultaneously, meeting tight deadlines and exceeding client expectations.• Conducted market research to identify design trends and incorporate them into creative projects.• Provided design consultations and recommendations to clients to enhance brand identity and messaging.• Developed brand guidelines and design standards to maintain brand consistency across all platforms. Show less

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  Higo

  May 2022 - now

  Creative Consultant

  • Generated compelling social media content to promote Higo's sustainable fashion brand.• Developed and executed effective communication strategies to increase brand awareness and engagement.• Led talent acquisition efforts, recruiting skilled professionals to strengthen the creative team.• Implemented innovative marketing campaigns, resulting in a significant increase in brand visibility and customer engagement.• Conducted market research to identify emerging trends and opportunities for brand expansion.• Established partnerships with influencers and collaborators to enhance brand credibility and reach.• Analyzed social media metrics and performance data to optimize content strategy and drive growth. Show less