Ebba Simpson

Experience

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  Pinnacle

  Aug 2010 - Mar 2016

  My primary role as Marketing Manager involved:- Putting together the marketing plan and budget. - Composing email campaigns.- Managing the company website and social media accounts. - Writing case studies and testimonials- Organising company events. - Ensuring brand consistency. As a Marketing, Sales & Administrative Assistant, my job role consisted of:- Managing deliveries and collections.- Assisting the Sales team and Accounts by quoting, processing and invoicing orders.- Working with a Marketing Consultant who taught me the essentials of marketing. This enabled me to assist the company director with marketing activities.

  • Marketing Manager

    Nov 2012 - Mar 2016

  • Marketing, Sales & Administrative Assistant

    Aug 2010 - Oct 2012
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  Linaro

  Mar 2016 - now

  - Developing an overall marketing strategy for Linaro- Managing the overall marketing budget- Managing the marketing team and guiding day-to-day activities - Developing strategic marketing partnerships- Managing the implementation of the Marketing strategy - including campaigns, events, digital marketing, & PR- Responsible for branding including design, creative, and tone of voice- Creating the Marketing Road Map - for Brand/content/etc development- Responsible for the Launch strategy/communication strategy development- Establishment and management of KPIs and overall department/branding KPIs- Event strategy including the development of our annual conference Show less (During this period I was on maternity leave March 2020-December 2020)In addition to the tasks I retained as Marketing Manager, I also took on responsibility for:- Branding, ensuring all our materials were consistent - Generating content such as sales presentations, event materials and video testimonials- Developing strategic marketing campaigns together with member companies- Planning and executing company announcements - Introducing new processes to maximise the marketing team's resources Show less

  • Marketing Director

    Jan 2022 - now

  • Senior Marketing Manager

    Jun 2019 - Jan 2022

  • Marketing Manager

    Mar 2016 - May 2019
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  The Zephyr Project

  Apr 2018 - Apr 2019

  Marketing Chair

  The Zephyr Project, a Linux Foundation hosted Collaboration Project, is an open source collaborative effort uniting leaders from across the industry to build a best-in-breed small, scalable, real-time operating system (RTOS) optimized for resource-constrained devices, across multiple architectures. This involved developing a Marketing Plan with clear objectives and owners for planned activities.Every year, the Zephyr Project selects a new Marketing Chair to develop a Marketing Plan and drive the weekly marketing meetings with project partners. My role as the Marketing Chair was to drive the marketing activities needed to raise awareness of the project. Show less