
Herdian Mohammad
Professional Basketball Player

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About me
General Manager at Petrotekno | EdTech & Training Expert | OPITO Award-Winning Leader | Ex-Regional Director TripleTen / Yandex (Southeast Asia) | Bloomington, Indiana Roots
Education

Harvard Business School
2018 - 2018DPG Program, Executive Education in Boston, Massachusetts, USAStudies focused on Driving Profitable Growth

Founder Institute
2013 - 2014Technology Startup Graduate (Alumni)Elected as Class President of the 2013 Jakarta Winter Chapter Graduating Class

IPMI International Business School
2008 - 2010Master of Business Administration (MBA) General Management Magna Cum LaudeActivities and Societies: CEO Forum, Alumni Association, Student Council Class President.- GPA: 3.52 / 4.00- Thesis: Designing A Competency Framework For PT. Bakrie Metal Industries (PT. BMI)- Won IPMI Best Student Award 2010 for 'Managerial Communications'; awarded by Ericsson Indonesia - # 1 Ranked Student with A+ grade in IPMI class Reg July 2008-2010 for the subject of 'Human Resource Management'
Experience
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Indonesian Basketball League (IBL)
Jul 1998 - Sept 2004Professional Basketball PlayerProfessional Basketball Player in the Indonesian Basketball League : Point Guard for Indonesia Muda Basketball in the Kobatama/IBL (Indonesian Basketball League) under PT. Indonesia Muda Corpora.- Selected as an Indonesian Basketball League All Star in 2002.- Team ranked 3rd: 1998 (Liga Kobatama)- Team ranked 4th: 1999 (Liga Kobatama)- Team ranked 5th-6th: 2000-2004 (Liga Kobatama & Indonesian BasketballLeague)- During Rookie Year as one of the youngest players in Liga Kobatama 1998. Show less

PT. Medifarma Laboratories
Oct 2004 - May 2005Brand & Sales Promotions OfficerPharmaceutical company famous for Decolgen, Enervon C, Vicee, Natur-E, etc.Job Description:- Analyzed the internal process of the SOP on Trade and Consumer Promo.- Developed a plan, monitored the implementation and evaluated promotion program including merchandising and field promo advertiser.- Analyzed Sales Trend products of PT. Medifarma Lab.Inc and similar products of other companies, all impacting factors, and method in conducting a promotion and its impact as well as gave recommendations on promotion programs.- Developed a system of reporting that is related to the planning, implementation to execute work.- Assisted the Regional Operation Manager of Sales with data organization as well as communicating monthly to all his subordinates all activities within the Trade & Consumer promotions constructed by all Product Managers.- Assisted both Trade & Consumer Promo Managers on promotion activation. Show less

PT. Indomuda Indonesia
Jun 2005 - Mar 2006Marketing ExecutiveSports Marketing & Sports Management company.Responsibilities:- Responsible for developing marketing plan and driving all sports marketing products and programs. Instrumental in making the Sports Marketing segment the fastest growing market segment in company history. Developed and implemented highly effective sales tools and trained a 1-person sales force on their use. - Successfully established “School to School Branding” Project with PT Telkomsel, (value US$5,000).- Successfully established “Sports Sponsorship” with Bank of Central Asia(value US$2,500), Unilever’s brand “Clear” shampoo (value US$15,000) and Adam Air (50% discount for air tickets) for Indonesia Muda Basketball Club IBL. Show less
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Indonesian Basketball League (IBL)
Apr 2006 - Aug 2008Professional Basketball PlayerProfessional Basketball Player in the Indonesian Basketball League : Point Guard for Garuda Bandung, Kalila Jakarta, Pelita Jaya Basketball.- Selected as an Indonesian Basketball League All Star in 2008.- Team ranked 5th in the ’07-’08 (Indonesian Basketball League w/Kalila Jakarta) A-Mild IBL season. - Team ranked 3rd in the '06-'07 (Indonesian Basketball League w/Garuda Bandung) A-Mild IBL season.

PT. Samson Tiara
Sept 2008 - Aug 2020Samson Tiara provides Safety and Survival Training courses.2018 - OPITO (Global) Emerging Leader Award Winner - Herdian Mohammad2016 - OPITO (Global) Training Provider of The Year - PT. Samson TiaraTaking the company to reach the next level of growth. Reporting to the President Director, Board of Directors and to the Shareholders.Responsibilities:1. Overall growth of the business - Top Line (Revenue) and Bottom Line (Profit).2. Overall P&L, B/S, Cashflow management of the business.3. Driving integrated go to market activities and strategic planning.4. Operational team lead to comply to international and local quality standards.5. Overall team leadership to all department heads (Sales, Marketing, Finance, Accounting, Operations, HR, GA).6. Relationship management to all key external stakeholders and investors. Show less Job Objective : Quality Control and HSE management.Responsible for supply & demand. Increase sales & profitability.To develop future leaders and team building. To engage in the local and international community.Responsibilities :- Leading the sales/marketing and the operations Dept.- Improve processes and policies in support of organizational goals. - Formulate and implement organizational policies and procedures to maximize output. Monitor rules, regulations and procedures.- Plan the use of human resources. Organize recruitment and placement of required staff. Establish organizational structures, delegate tasks and accountability. Supervise staff. Monitor and evaluate performance. Managing a team of 60+ staff.- Coordinate and monitor the work involved in training and assessment, HSE, ware housing and product development. Monitor performance and implement improvements. Ensure quality of products and services. Manage quality and quantity of employee productivity. Manage maintenance of equipment and machinery. Provide technical support where necessary.- Monitor, manage and improve the efficiency of support services such as IT,HR, and Finance. Facilitate coordination and communication between support functions.- Sales, Marketing and Customer Service : Manage customer support. Plan and support sales and marketing activities.- Strategic Input : Liaison with top management. Assist in the development of strategic plans for operational activity. Implement and manage operational plans.- Regular meetings with Executive Directors around fiscal planning- Prepare annual external and internal audit and be a liaison with all outside vendors.- Contribute to short and long-term organizational planning and strategy as a member of the management team- Growing and developing staff through Staff Development and Leadership Development Program.- Key contact for liaison with Government and other accredited bodies (OPITO,SKKMIGAS, MIGAS, Kemenaker). Show less Job Objective :Developing the business through strategy and execution.Job Description : - Monitoring activities of the Sales & Marketing Department to focus on strategy, execution & results.- Control and monitor sales performance; monthly and quarterly (subordinates& Dept performance).- Analyzing new/current markets, new/current business and potential growths (Analyzing the potential for further developing new training courses).- Supporting the analysis of the financial statements.- Contributing to staff development. - Overseeing all quality internal auditing as lead internal auditor and assessor.- Supporting the process management and operations process of the business.- Supporting the increase of value creation for shareholders and customers through effective and efficient business practices.- Set up SOP to ensure smooth communication within operational and business processes.- Monitor the implementation stage of new businesses and to ensure the SOP is followed properly.- Directly involved in the market strategy project; market size estimation of major industries in Indonesia; competition landscape analysis and long term demand budget estimation.- Responsible in preparing business profile and research of new business opportunity.- Directly involved in market coverage expansion.- Preparing periodically marketing and business reports.Achievements:- 20+% sales revenue growth in 2014 vs 2013.- 40% sales revenue increase in 2013 vs 2012.- Strengthening Internal Quality Management Systems through continuous internal auditing. Show less Job Objective : Oversee the entire activities and responsible for the results of the Sales and Marketing Department. Focused on Marketing Strategy and Sales Execution.Job Description :- Managing a team of Marketing & Sales Officers in the cities of Jakarta, Cilegon and Balikpapan.- Senior Internal Auditor in charge of all Internal Auditing of Quality Assurance.- Accommodating clients from various industries of their safety & survival training needs.- Broadening customer and industry focus for all training courses.- Sales promotions, Events planning and activation.- Media planning & activation.- Customer relationship building while maintaining customer communication.- Account Management of all accounts incl key accounts.- Driving and closing sales for all training courses through a set of strategies.- Creating marketing plan through strategy, implementation and reporting.- Research market and competition. - Driving business strategy into execution.- Social Media : Planning & Execution- Responsible for QHSE (Quality, Health, Safety, Environment) initiatives & program according to Indonesian laws & legislation for Jakarta Head Office.Achievements:- Increasing company sales revenue by 16% in 2012 vs 2011- Increasing company sales revenue by 26% in 2011 vs 2010 - Increasing company sales revenue by 23% in 2010 vs 2009 - Increasing 75% of more opened classes since 2008.- Increasing a number of overall companies trained by 60% since 2008.- Decreasing costs of marketing activities by 5%.- Strengthening Team of Internal Quality Management Systems through continuous internal auditing. Show less Job Objective : Sell more training courses than the previous years.Job Description :- Sales operations- Social media marketing- Visiting clients- Relationship building- Event activationAchievements :- Increasing company sales revenue by 10% in 2009 vs 2008- Increasing company gross profit by 35% in 2010 vs 2009- Increasing number of students trained by 8% in 2009 vs 2008- Increasing number of students trained by 11% in 2010 vs 2009- Increasing average price per student paid by 12% in 2010 vs 2009 (limiting discounts)- Increasing a number of overall companies trained by more than 30% Show less
General Manager
Jan 2017 - Aug 2020Operations and Training Manager
Dec 2014 - Dec 2016Business Development Manager
Jan 2013 - Nov 2014Marketing and Sales Manager
Jan 2010 - Dec 2012Sales and Marketing Officer
Sept 2008 - Dec 2009

IlmuGo
Jan 2021 - Jun 2022DirectorilmuGo provides Metaverse Learning, e-Learning courses and virtual simulator training courses.Responsibilities:- Overall growth of the business - Top Line and Bottom Line.- Overall P&L, B/S, Cashflow management of the business.- Driving integrated go-to market activities and strategic planning.- Course Development, Product Development, Business Development.- Partnerships, Investor and Government relations.

UniSadhuGuna
Aug 2021 - Nov 2021Academic ManagerUniSadhuGuna International Education is the largest and most integrated international education pathway provider in Indonesia. Since its inception in 1994, it has continuously provided students with access to leading universities worldwide.Responsibilities :- Head of Academic Department to ensure curriculum and teaching delivery is in compliance with international standards of BTEC (UK), Uniprep, UTS insearch,and American Degree Program.- Managing a team of 15+ staff and responsible for effective program delivery -overseeing the development of teaching materials and supervising all teachers- consisting of Coordinator, Admin, Teachers.- Conduct teaching to students and training to teachers.- Head of Academic Department in Pondok Indah Campus.- Ensure curriculum and teaching delivery is in compliance to international standards of BTEC (UK), Uniprep (AUS), UTS insearch (AUS), AmericanDegree Program (ADP).- Responsible for effective teaching program delivery.- Overseeing academic operations and the development of teaching materials while supervising teachers.- Conduct meetings with Parents and Students on various matters along withStudent Counsellors, Student Service Center and Unistart Team. Show less

Yandex
Jun 2022 - Nov 2023Regional Director Southeast AsiaSkills: P&L · Leadership · Teamwork · Team Building · Operations Management · Business Development · Financial Analysis · Finance & Accounting · Tax · HR · Legal · Legal · Marketing · Sales · Commercial · Indonesia · Malaysia · Philippines ·

TripleTen
Jun 2022 - Nov 2023Regional Director Southeast AsiaTripleTen (formerly known as Practicum) is a USA top-ranked tech bootcamp providing Data Analyst, Data Scientist, Web Developer programs present in 11 countries.Responsibilities :- Directed overall business operations in Indonesia, Malaysia, and the Philippines, ensuring strategic leadership, P&L and lean, effective & efficient operations with a fully remote global team.- Formulated and executed strategic plans to meet business objectives.- Managed company operations across HR, marketing, sales, growth, partnerships, finance, legal, student learning, operations and logistics.- Conducted market analysis to identify opportunities and stay ahead of competitors.- Led and mentored a high-performance team, promoting collaboration and excellence.- Ensured adherence to laws, regulations, and company policies.- Oversaw financial performance, optimizing resources for growth.- Represented the company to clients, suppliers, and government entities.- Achieved consistent revenue growth and increased student enrollment, maintaining a focus on quality learning experiences.- Accountable for key metrics: student enrollment, churn, referral rate, customer retention, and post-study employment rates.- Identified and addressed market demand gaps with innovative solutions.- Spearheaded revenue and business development initiatives.- Maintained and expanded strategic partnerships, including hiring and content collaborators.- Developed action plans to build strong relationships with local and global partners. Show less

Cantecha Academy
Dec 2023 - nowAdvisorData Analytics for HSE practitioners.

PETROTEKNO
Mar 2024 - nowGeneral ManagerPETROTEKNO is globally recognized for delivering accredited skills training for Operations, Maintenance, and Construction personnel, with certifications from OPITO, ECITB, CompEx, ISO 9001:2015, BNSP, Kemnaker.Responsibilities:- Operational Excellence: Managing multiple departments, including Technical & Engineering, HSE, Operations, Certification & Compliance, Admin, and IT, to deliver high-quality training programs and services. Including managing 5 training centers in Indonesia. - HSE Leadership: Championing a strong safety culture through the implementation and continuous improvement of HSE and emergency response policies and procedures across the organization.- Compliance and Quality Assurance: Ensuring adherence to national and international standards (OPITO, ECITB, CompEx, ISO 9001:2015, BNSP, Kemnaker) through rigorous auditing, document control, and ongoing communication with awarding bodies, including standardization across all training centers.- Talent Development: Building and leading high-performing teams by fostering a culture of collaboration, mentoring, and continuous professional development, including succession planning.- Financial Management: Overseeing budgets, controlling costs, and driving revenue generation to achieve profitability targets.- Project Management: Successfully leading various technical projects, both locally and internationally, from conception to completion, ensuring on-time and within-budget delivery.- Supporting Business Development: Identifying and pursuing new business opportunities, expanding service offerings, leading seminar management and building strong relationships with key stakeholders.- Digital Transformation: Leveraging technology to enhance training delivery, improve operational efficiency, and ensure data security managing IT team.By combining leadership, operational oversight, and business strategy, I ensure we deliver top-tier training services while growing in an increasingly competitive market. Show less
Licenses & Certifications
- View certificate

Managing New Managers
LinkedInDec 2018 - View certificate

Strategic Thinking
LinkedInDec 2018 - View certificate

Coaching and Developing Employees
Lynda.comSept 2015 - View certificate

Human Resources Fundamentals
Lynda.comSept 2015 - View certificate

Leading Change
Lynda.comSept 2015 - View certificate

Developing Managers in Organizations
LinkedInDec 2017 - View certificate

Betty Liu on Career Success
LinkedInDec 2017 - View certificate

Jeff Weiner on Establishing a Culture and a Plan for Scaling
LinkedInJan 2017 - View certificate

Software Engineer Mini Bootcamp
RevoUDec 2023 - View certificate

Data Analyst Mini Bootcamp
RevoUDec 2023 - View certificate

Digital Marketing Course
Niagahoster - Web Hosting Unlimited IndonesiaDec 2021 - View certificate

Emerging Leader Foundations
LinkedInJan 2019 - View certificate

Product Management Mini Bootcamp
RevoUDec 2023 - View certificate

AI Engineer Certificate Course
Skill Academy by RuangguruNov 2023 - View certificate

Hybrid Learning
PearsonSept 2021 - View certificate

Financial Acumen for Non-Financial Managers
University of PennsylvaniaMay 2019 - View certificate

Interpersonal Communication
LinkedInDec 2018 
Startup & Go - First Steps to Building a Technology Company
UdemySept 2013
Developing a Business Model for a Digital Media Company
ALISON - Free Online LearningSept 2013
Competitive Strategy
CourseraJul 2013
Competence Assessor
OPITOJan 2014
Understanding Your Customers to Drive Sales
ALISON - Free Online LearningOct 2013
Grow to Greatness: Smart Growth for Private Businesses, Part II
University of Virginia Darden School of BusinessApr 2013
Major Emergency Management Initial Response
OPITOJan 2015- View certificate

Managing Teams
Lynda.comSept 2015 
Building an Online Business
ALISON - Free Online LearningSept 2013
Introduction to Information Systems
ALISON - Free Online LearningOct 2013
Behavior-Based Safety
ALISON - Free Online LearningSept 2013
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
CourseraSept 2013
The Global Business of Sports
CourseraAug 2013
Foundations of Business Strategy
CourseraMar 2013
Offshore Emergency Response Team Member (OERTM)
OPITOJan 2012
Grow to Greatness: Smart Growth for Private Businesses, Part I
University of Virginia Darden School of BusinessJan 2013
Tropical BOSIET incl Travel Safely by Boat
OPITOJan 2008
Ahli K3 Umum (Government Approved HSE / Occupational and Health Specialist)
Kementerian Ketenagakerjaan Republik IndonesiaJan 2011
Certified OPITO Internal Auditor
OPITOJan 2010
Leading Strategic Innovation in Organizations
CourseraMar 2013
Languages
- inIndonesian
- enEnglish
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