Lee-Ann Devraj

Experience

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  Tradekings

  Jan 2010 - Jan 2012

  Internship
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  Lift and Shift Equipment

  Aug 2013 - Nov 2013

  Online Marketing Manager

  Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

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  Darling Hair

  Dec 2013 - now

  Brand Manager

  -Monitor, measure and manage brand equity/strength-Increase brand awareness, relevant differentiation, value, accessibility and emotional connection-Develop brand plan-Monitor progress against brand plan-Be responsible for results against brand plan-Drive brand understanding and support throughout the organization-Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.-Manage the brand architecture-Maintain brand identity consistency-Help determine identities for new brands/sub-brands-Anticipate and accommodate new brand identity needs-Building social media campaigns-Conducting social media competitive analysis-Manage Mobile App -Conducting competitive analysis in the dry hair industry-Market Watch-Build and Manage Website -Develop Digital Plans Show less

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  Godrej South Africa

  May 2018 - now

  Renew Hair Colour - Brand Manager

  Caucasian Hair Colour Market