Gemma Bone

Experience

• 

  Colourgraphic Arts

  Apr 2010 - Apr 2010

  Graphic Design Assistant

  Obtained basic skills for widely used products such as Adobe Photoshop.Designed and created a mock-up website and corporate identity to the needs of the client.

• 

  Peacocks

  Aug 2011 - May 2015

  Sales Colleague

  Interacting with & serving customers. Collaborating alongside other colleagues as a team in order to complete tasks to a high standard. Applying time management skills to ensure tasks are completed on time. Demonstrating organisational skills to ensure tasks are carried out whilst serving and assisting customers. Managing the nightwear and lingerie department and organising delivery of stock for this department. Guiding other employees on how to maintain the department.Merchandising both new and old stock in ladies wear, childrens wear and nightwear and lingerie, portraying both organisation and creativity, whilst keeping in line with visual merchandising guidelines.Worked at other locations with other teams to assist with merchandising, such as the Alton branch. Show less

• 

  Tesco PLC

  May 2013 - Jun 2015

  Customer Assistant

  Ensuring correct rotation of stock in order to comply with health and safety laws. Improving availability and decreasing waste. Delivering excellent customer service through being approachable, professional and friendly. Corresponding with other departments in the store, displaying multi-skilling, in order to assist and collaborate with these departments when necessary. Analyzing and taking action from stock and sales reports.Developing excellent communication skills in order to build trust-based relations with customers and other employees face to face, and recognition that the interests of the customer always come first. Presented leadership skills through receiving delegated responsibilities such as maintaining departmental standards on Sundays.Frequently worked additional shifts at short notice in response to business needs. Show less

• 

  IBM

  Jun 2015 - Sept 2016

  Business Operations support to the UKI TSS Operations team, with end-to-end responsibility for key activities across all key areas including, Hardware Maintenance (HWMA) Software Services (SWS) contract reporting and Business Controls. Responsible for the creation of reports and presentation packs for business reviews.Obtaining updates to and analysing contract management and business metrics. Supporting a variety of tasks and mini projects within a number of areas including Customer Satisfaction management, Quality management and Business Controls management.Consolidated review material for Executives, ensuring complete accuracy through strong writing skills.Developed excellent communication skills through working regularly with Senior Executives.Acted as interim Business Operations Manager for TSS for 3 months.Regularly worked in a high-pressure environment.Gained crucial experience in working in the technology sector. Show less Weekly / daily report of both the hardware maintenance and services side of the sales business, won opportunities, lost etc.Understanding of sales forecasting.Interpretation & analysis of data to provide meaningful insight to Sales Managers.Organisation of hospitality for sales people.Attending calls & meetings to provide support, annotating actions and chasing action owners for updates.Provide ongoing assistance to Sales Operations e.g. producing presentation slides, helping with other reports & analysis on demand etc.Provide support and assistance to the sales team.Significantly improved the TSS bonus incentive programme, allowing for the payment of over $57,000 in bonuses from over $5,000,000 worth of signings.Increased participation to the bonus programme through utilising marketing skills, by creating strong branding, newsletters, updating internal Wiki pages, and creating other promotional material. Show less

  • Business Operations Specialist - Technical Support Services

    Nov 2015 - Sept 2016

  • Sales Operations Analyst & DNSO Focal Point - Technical Support Services

    Jun 2015 - Nov 2015
• 

  Tesco PLC

  Sept 2016 - Jun 2017

  Customer Assistant
• 

  Fleet Mortgages

  Jun 2017 - Sept 2018

  Marketing Assistant

  Managed design and print production of company product and advertising literature.Sourced advertising opportunities and placed adverts in the press and digital media.Co-ordinated internal and external PR communications, liaising with an external PR company.Managed bookings and collateral for all events and conferences.Co-ordinated the successful launch of Fleet’s ‘breakfast meetings’ and Limited Company WorkshopsConducted frequent competitor research, identifying market requirements for developing future products.Maintained company LinkedIn and Twitter pages via Hootsuite, helping build Fleet’s digital presence.Reinvigorated the email marketing strategy, growing the mailing list organically by over 20% in a year.Managed and maintained content on owned channels, such as the company website, using WordPress.Implemented Google Analytics campaign tracking tools, doubling acquisition via advertising campaigns .Executed strong 1H advertising campaigns, increasing web traffic by 40%, and new user visitors by 33% compared to the previous year.Streamlined weekly KPI reporting by developing visualisation dashboards on Tableau, to analyse and make recommendations to improve campaign performance.Enhanced internal communications, launching a weekly ‘wallpaper’ to notify employees of upcoming events, and redesigning the internal monthly staff newsletter.Ensured adherence to internal and external compliance, credit review and audit requirements. Show less

• 

  Kensington Mortgages

  Sept 2018 - Oct 2021

  Responsible for all digital B2B and B2C activity, including managing media buying relationships and analysing the impact of marketing activities to define future strategies. Worked collaboratively with the broader marketing team to support events, PR and key account marketing activity.Key responsibilities and achievements:- Led the consumer website project – redesigning the Kensington consumer web pages to ensure a clear and cohesive customer journey ultimately resulting in driving business to preferred brokerage- Support the creation, development and subsequent execution of the digital marketing plan within the context of an overall marketing plan- Manage third party relationships to leverage full benefits of using them, whilst remaining within budget. - Manage SEM and SEO for Kensington site(s), including working with third party on implementing good practice, maximising return on spend and improving both organic rankings and impression share - Support the development of cut through content management for use across all mediums to maximise overall engagement - Measuring outcomes, and learn and reiterate to improve performance and create meaningful engagement with users- Support the delivery of the segmentation project, working where possible to target customer bases with relevant messaging- Studying competitors’ products and services- Working closely with IT development teams to apply updates, improvements and enhancements to the site(s)- Execution of stand-out marketing content; tailored for online use- Management of budget allocation and ensure full compliance to the company budget processes and all jobs are managed within agreed budgets- Adherence to regulatory requirements- Development and execution of digital marketing MI that demonstrates the value of digital activity and drives actions Show less Key responsibilities include:- Website management- Management and optimisation of paid search campaigns- Organic search rankings and presence- Display advertisingKey Achievements:Created a new Marketing Efficiency Dashboard using Google Data Studio, combining Google Analytics, AdWords, YouTube, social media and email data in one place to track performance.Managed the suite of Kensington brand websites, including content management of kensingtonmortgages.co.uk, acenden.com and thenorthviewgroup.com.Managed the project to successfully migrate the Northview Group website content to Kensington.Following a rebrand, led the project of reskinning the kensigntonmortgages.co.uk website.Succeeded in putting forward the business case to on-board a web development agency for continual development improvements, and now managing the monthly retainer and relationship.Beginning work on adding personalisation to the Kensington website.Led the take up of social media in the organisation, creating the first social media strategy, and introducing social scheduling tools such as Hootsuite. This led to Kensington achieving its highest number of follower growth in a single month. Show less

  • Senior Digital Marketing Executive

    Aug 2020 - Oct 2021

  • Digital Marketing Executive

    Sept 2018 - Aug 2020
• 

  MPowered Mortgages

  Oct 2021 - Sept 2023

  Distribution Marketing Manager

  Accountable for defining and delivering the marketing strategy with a direct reporting line to the Managing Director. Oversees all external B2B and B2C activity, from campaign concept to completion, to drive brand awareness and business growth.Key achievements include:- Managed annual budget with full accountability of performance against business objectives- Devised and executed robust awards strategy, leading to 7 award wins- Implemented social media advertising via LinkedIn- Managed relationship with PR agency to deliver the first consumer-facing campaign, achieving 14 million in reach and coverage in 6 national media titles, including The Times. - Led and managed new website launch project, conducting competitor research, leading to +89% in monthly web users and -87% in bounce rate YoY- Directed launch of new residential mortgage product, with total annual revenue of circa £450m- Implemented full web tracking on the website, including Google Tag Manager and Hotjar- Led project to onboard Hubspot from a marketing perspective, leveraging automation and triggered campaigns to boost email marketing ROI- Experience working in a fast-paced start-up, executing high-quality content within tight deadlines- Financial Reporter Best Fintech Marketing Award winner Show less

• 

  Finova

  Sept 2023 - now

  Senior Marketing Manager