Ciel Huang

Ciel Huang

Senior Account Executive

Followers of Ciel Huang285 followers
location of Ciel HuangShanghai, Shanghai, China

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  • Timeline

  • About me

    NEONE 有门互动 - Senior Account Manager

  • Education

    • Shanghai Ocean University

      2008 - 2012
      Bachelor of Management Information management, Information systems, E-commerce, Database management 校人民奖学金、优秀学生干部、优秀团员干部、志愿者之星等。

      Activities and Societies: 2009.9 - 2011.1 学院阳光社 社长 2009.9 - 2010.9 学院团委学术科技部 副部长 2010 上海世博会 地铁志愿者 2010 上海心理协会 志愿者 2011.3 第九届亚洲渔业与水产养殖论坛 注册组英语翻译志愿者 获上海海洋大学“志愿者之星”称号 Various scholarships

    • University of Tasmania

      2009 - 2012
      Bachelor of Information Information System
    • Nottingham Trent University

      2012 - 2013
      Master of Arts (MA) Fashion Marketing and Communication Distinction 优等通过

      Activities and Societies: 48 Hours of Fashion Pass with DistinctionProject: Fashion Film and Online Video MarketingMajor courses: Marketing and communication, International fashion industry

  • Experience

    • MediaV

      Jun 2014 - Apr 2016
      Senior Account Executive

      服务的客户有NIKE(两年)、美西时尚、网易秀品(一年+)等。负责客户各类型线上广告投放的沟通和管理,包括前期方案,中期执行管理、数据监测,后期数据分析、结案。熟悉操作DSP与广点通后台,了解PC和移动端多种广告渠道/媒体(SEM、硬广等)。长期英语邮件、英语报告、英语陈述经验。Assist account manager to plan, and execute online media campaigns, including media choosing, data tracking, data analysis, campaign optimization and provide reports. Familiar with DSP & Tencent GDT and know multiple online media channels, both PC & mobile; Experience in English Email, writing report and presentation.

    • Saatchi & Saatchi

      Apr 2016 - Mar 2018

      客户:保时捷(月费);同时协助董事总经理联系及准备若干新客户比稿· 社交媒体数字营销相关:双微运营,与客户共同制定KPI,带领团队进行品牌账号定位、月度内容规划与日常执行工作,把控产出内容(BlueFocus发布的汽车微信公众号排名从20+升至第2名并保持);保时捷官方视频账号页面规划及维护;全新豪华轿跑Panamera上市活动及Panamera行政加长版上市活动 social campaign(直播、互动、软文、点位物料等);保时捷中国首家数字体验馆开幕;微信朋友圈广告;程序化购买等。· 其他:Cayenne、Macan等车型零售活动;经销商物料系统管理;车书制作;SEO;户外特殊点位等;协助业务总监核算每月团队业务指标评估。Client: Porsche (Retainer) & assist Managing Director with several new pitchesProjects: · Social & Digital related: Official accounts operation (WeChat, Weibo, Youku, Tencent; Automobile WeChat account ranking up to 2nd place from 20+); The New Panamera launch event & Panamera Executive launch event social campaign (Live-streaming interactions, social contents, media materials); Porsche 1st Digital City Showroom Opening Event; WeChat Moments ad, programmatic buy, etc.· Others: Retail campaigns; Mini brochure; SEO; Media buy creative materials; Dealer ad materials management, etc. Show less

      • Account Manager

        Jun 2017 - Mar 2018
      • Senior Account Executive

        Apr 2016 - May 2017
    • NEONE 有门互动

      Mar 2018 - now
      Senior Account Manager

      客户:东阿阿胶真颜、珍宝珠、腾讯QQ、腾讯微视、有米酸奶等工作内容概述:对接与解读客户需求(项目推广,新品上市,品牌定位等),预算划分及把控,与策略、创意、电商、媒介、技术、拍摄等团队共同完成方案撰写,明星KOL对接,品牌视频&主视觉拍摄与制作,H5设计、搭建及维护,设计物料制作(朋友圈广告、电商页面、视频、海报、软文、公关稿等)。把控项目节奏并带领下属完成项目执行及数据报告整理。若干项目成功比稿经历。Clients: DongEEJiao, Chupa Chups, Tencent, Yomie’s Rice & Yogurt, etc.Job descriptions:(A) Communicate with clients to determine needs - product promotion, new product launch, brand positioning, etc.; (B) Allocate & control budget for projects; (C) Lead and participate in proposals and executions for projects & pitches - strategic proposals, contact celebrities & KOLs, follow brand TVC+KV shooting & production, design & build & maintain H5, offline events, and deliver other ad materials (Moments ad, EC, videos, posters, social media & PR contents, etc.) with relevant colleagues and vendors (planning, creative, media, tech, EC, production house, etc.); (D) Pitches Show less

  • Licenses & Certifications

    • 高级助理电子商务师