Ciel Huang

Experience

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  MediaV

  Jun 2014 - Apr 2016

  Senior Account Executive

  服务的客户有NIKE（两年）、美西时尚、网易秀品（一年+）等。负责客户各类型线上广告投放的沟通和管理，包括前期方案，中期执行管理、数据监测，后期数据分析、结案。熟悉操作DSP与广点通后台，了解PC和移动端多种广告渠道/媒体（SEM、硬广等）。长期英语邮件、英语报告、英语陈述经验。Assist account manager to plan, and execute online media campaigns, including media choosing, data tracking, data analysis, campaign optimization and provide reports. Familiar with DSP & Tencent GDT and know multiple online media channels, both PC & mobile; Experience in English Email, writing report and presentation.

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  Saatchi & Saatchi

  Apr 2016 - Mar 2018

  客户：保时捷（月费）；同时协助董事总经理联系及准备若干新客户比稿· 社交媒体数字营销相关：双微运营，与客户共同制定KPI，带领团队进行品牌账号定位、月度内容规划与日常执行工作，把控产出内容（BlueFocus发布的汽车微信公众号排名从20+升至第2名并保持）；保时捷官方视频账号页面规划及维护；全新豪华轿跑Panamera上市活动及Panamera行政加长版上市活动 social campaign（直播、互动、软文、点位物料等）；保时捷中国首家数字体验馆开幕；微信朋友圈广告；程序化购买等。· 其他：Cayenne、Macan等车型零售活动；经销商物料系统管理；车书制作；SEO；户外特殊点位等；协助业务总监核算每月团队业务指标评估。Client: Porsche (Retainer) & assist Managing Director with several new pitchesProjects: · Social & Digital related: Official accounts operation (WeChat, Weibo, Youku, Tencent; Automobile WeChat account ranking up to 2nd place from 20+); The New Panamera launch event & Panamera Executive launch event social campaign (Live-streaming interactions, social contents, media materials); Porsche 1st Digital City Showroom Opening Event; WeChat Moments ad, programmatic buy, etc.· Others: Retail campaigns; Mini brochure; SEO; Media buy creative materials; Dealer ad materials management, etc. Show less

  • Account Manager

    Jun 2017 - Mar 2018

  • Senior Account Executive

    Apr 2016 - May 2017
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  NEONE 有门互动

  Mar 2018 - now

  Senior Account Manager

  客户：东阿阿胶真颜、珍宝珠、腾讯QQ、腾讯微视、有米酸奶等工作内容概述：对接与解读客户需求（项目推广，新品上市，品牌定位等），预算划分及把控，与策略、创意、电商、媒介、技术、拍摄等团队共同完成方案撰写，明星KOL对接，品牌视频&主视觉拍摄与制作，H5设计、搭建及维护，设计物料制作（朋友圈广告、电商页面、视频、海报、软文、公关稿等）。把控项目节奏并带领下属完成项目执行及数据报告整理。若干项目成功比稿经历。Clients: DongEEJiao, Chupa Chups, Tencent, Yomie’s Rice & Yogurt, etc.Job descriptions:(A) Communicate with clients to determine needs - product promotion, new product launch, brand positioning, etc.; (B) Allocate & control budget for projects; (C) Lead and participate in proposals and executions for projects & pitches - strategic proposals, contact celebrities & KOLs, follow brand TVC+KV shooting & production, design & build & maintain H5, offline events, and deliver other ad materials (Moments ad, EC, videos, posters, social media & PR contents, etc.) with relevant colleagues and vendors (planning, creative, media, tech, EC, production house, etc.); (D) Pitches Show less