Myeongju Cha

Experience

• 

  KMTC

  Sept 2013 - Feb 2014

  SME Intern

  • Myanmar market, product research and market research reports writing• Arrange trading meetings between Korea and Myanmar companies

• 

  TKG TAEKWANG KOREA

  Oct 2015 - Sept 2017

  Product Manager

  • Managing NIKE NSW lifestyle shoe development process and creating the required deliverables• Main liaison between technical teams and NIKE stakeholders to troubleshoot and complete development of shoes

• 

  스위트드림

  Apr 2018 - Jan 2019

  Project Manager

  Overseas and domestic market research such as Japan, China & Thailand through visiting exhibitions, factory visits,and field research• Planning and developing merchandising strategies and purchase of orders• Analyzing sales figures, customers feedback, and market trends to anticipate product needs

• 

  DESCENTE KOREA

  Mar 2019 - Dec 2023

  Consumer research engineer

  • Develop advanced product concepts targeting market needs through consumer research and understanding• Design quantitative & qualitative consumer research plan, execute, analyze, and visualize data, and deliverconsumer insight for decision-making in different stages• Engaging with elite athletes and influences, recommending improvements to advanced footwear development• Working directly with sports marketing and contents communication teams to create compelling consumer stories• Lead consumer research for performance, advanced running, and basketball shoes Show less

• 

  Hwaseung Enterprise

  Dec 2023 - now

  Product Line Manager

  • Establish credibility and closely collaborate with Brand customers to ensure products delight end users and meet business needs.• Thrive in a fast-paced, high-growth environment, demonstrating flexibility with priorities and effectively driving cross-functional teams.• Work closely with design, development, and engineering to ensure aesthetics and innovation are upheld while respecting timelines, efficiency, and manufacturing requirements.