Alison Bentley

Alison Bentley

Senior Marketing Manager

Followers of Alison Bentley3000 followers
location of Alison BentleyGreater Sydney Area

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  • Timeline

  • About me

    Empowering Leaders to Build Responsible Teams That Produce Extraordinary Results

  • Education

    • Women on Boards

      -
    • ReEvaluation CoCounselling

      2014 -

      Fundamentals Course

    • University of South East Queensland

      1983 - 1988
      Bachelor of Business Marketing & Economics
    • Charles Sturt University

      1990 - 1994
      Masters of Business Marketing Strategy
  • Experience

    • St.George Bank

      Jan 1989 - Jan 1997
      Senior Marketing Manager
    • Bluestone Equity Release

      Feb 2004 - Sept 2006
      Head of Marketing

      This started as a part time role to develop a brochure launching their reverse mortgage that became full time leading the brand to number one market share and industry reputation.

    • GMAC-RFC Aust

      Jan 2007 - Oct 2008
      National Marketing Manager

      The energy and focus harnessing a greenfields culture was a highlight achieving significant impact in the success of the businesses channels. The focus on both internal communications was a significant area of contribution to the leadership body and building out the three sub-brands under the global GMAC giant was a tribute to the commitment of the whole team.

    • TIO

      Jan 2009 - Apr 2010
      Head of Marketing

      A very distinct NT market required a commercial challenge to create a focused customer value proposition and bring it to life. Unleashing the existing resources and launching insight driven initiatives hit the mark. As a result of the initiatives, we lifted brand value, customer satisfaction, and product sales and profitability began trending positively.

    • Work Partners International

      May 2010 - Oct 2011
      Marketing and Client Manager

      Her experience in leading brand vision and overseeing design and consistency of customer’s touch point improved the businesses service performance and reputation. The result was a scaleable and highly streamlined delivery that doubled the client base within a year. Alison led her team to extraordinary achievements in client retention, testing social media campaigns and marketing operations.

    • NAB

      Dec 2011 - Aug 2012
      Senior Communications and Change Manager

      Alison networked her way across multiple business units and many contiguous initiatives delivering focused and comprehensive communications strategies and plans. Her leadership and team contribution for the successful delivery of their projects is testament to Alison’s commitment to her work.

    • Marketing Consultant

      Sept 2012 - Aug 2013
      Marketing Strategy Adviser

      Strategic marketing consulting, advisory and mentoring services - in business planning; brand and communications development through implementation and bedding in. An immensely rewarding opportunity to support problem identification; creating a strategic solution; and planning out it's execution. This means that my clients got more than they thought possible.

    • Integrity and Values

      Aug 2013 - now

      We are at a time in history where we want courageous leaders to stand up, who are willing to challenge the status quo. Leadership is a function of character not an accident of birth or a prerogative of position. Character is not about your personality it is your capacity to act courageously in the face of adversity. That you can be counted on to consistently live up to a set of principles no matter what your circumstances. You are not born with the ‘internal fortitude’ to stand up for what you believe in, that fortitude is built out of the experiences you have and the scars that you bare. Those scars keep you strong and have you continuing when others give up.SpecialtiesBehavioural Change, Leadership Development, Executive Coaching, Team Development, Values Profiling Show less

      • Master Coach and Accredited Facilitator

        Oct 2015 - now
      • Accredited Leadership Coach & Facilitator

        Aug 2013 - now
  • Licenses & Certifications

    • Master Leadership Coach

      Integrity and Values
      Oct 2015
    • Accredited Leadership Facilitator

      Integrity and Values
      Aug 2015
    • Integrity and Values Leadership Coach

      Integrity and Values
      Jan 2015
    • Accreditation for the Integrity and Values Profile

      Integrity and Values
      Sept 2013
    • Integrity and Values Coach

      Integrity and Values
      Jan 2014
  • Volunteer Experience

    • Mentor

      Issued by Women In Business Program on Feb 2015
      Women In Business ProgramAssociated with Alison Bentley
    • Club President & Committee Member

      Issued by FFB Dragon Boat Club & NSW Dragon Boating Association on Dec 2007
      FFB Dragon Boat Club & NSW Dragon Boating AssociationAssociated with Alison Bentley
    • President

      Issued by Sydney Women's Festival on Jan 1999
      Sydney Women's FestivalAssociated with Alison Bentley