Alison Bentley

Experience

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  St.George Bank

  Jan 1989 - Jan 1997

  Senior Marketing Manager
• 

  Bluestone Equity Release

  Feb 2004 - Sept 2006

  Head of Marketing

  This started as a part time role to develop a brochure launching their reverse mortgage that became full time leading the brand to number one market share and industry reputation.

• 

  GMAC-RFC Aust

  Jan 2007 - Oct 2008

  National Marketing Manager

  The energy and focus harnessing a greenfields culture was a highlight achieving significant impact in the success of the businesses channels. The focus on both internal communications was a significant area of contribution to the leadership body and building out the three sub-brands under the global GMAC giant was a tribute to the commitment of the whole team.

• 

  TIO

  Jan 2009 - Apr 2010

  Head of Marketing

  A very distinct NT market required a commercial challenge to create a focused customer value proposition and bring it to life. Unleashing the existing resources and launching insight driven initiatives hit the mark. As a result of the initiatives, we lifted brand value, customer satisfaction, and product sales and profitability began trending positively.

• 

  Work Partners International

  May 2010 - Oct 2011

  Marketing and Client Manager

  Her experience in leading brand vision and overseeing design and consistency of customer’s touch point improved the businesses service performance and reputation. The result was a scaleable and highly streamlined delivery that doubled the client base within a year. Alison led her team to extraordinary achievements in client retention, testing social media campaigns and marketing operations.

• 

  NAB

  Dec 2011 - Aug 2012

  Senior Communications and Change Manager

  Alison networked her way across multiple business units and many contiguous initiatives delivering focused and comprehensive communications strategies and plans. Her leadership and team contribution for the successful delivery of their projects is testament to Alison’s commitment to her work.

• 

  Marketing Consultant

  Sept 2012 - Aug 2013

  Marketing Strategy Adviser

  Strategic marketing consulting, advisory and mentoring services - in business planning; brand and communications development through implementation and bedding in. An immensely rewarding opportunity to support problem identification; creating a strategic solution; and planning out it's execution. This means that my clients got more than they thought possible.

• 

  Integrity and Values

  Aug 2013 - now

  We are at a time in history where we want courageous leaders to stand up, who are willing to challenge the status quo. Leadership is a function of character not an accident of birth or a prerogative of position. Character is not about your personality it is your capacity to act courageously in the face of adversity. That you can be counted on to consistently live up to a set of principles no matter what your circumstances. You are not born with the ‘internal fortitude’ to stand up for what you believe in, that fortitude is built out of the experiences you have and the scars that you bare. Those scars keep you strong and have you continuing when others give up.SpecialtiesBehavioural Change, Leadership Development, Executive Coaching, Team Development, Values Profiling Show less

  • Master Coach and Accredited Facilitator

    Oct 2015 - now

  • Accredited Leadership Coach & Facilitator

    Aug 2013 - now