Marie Cheryl Segismundo

Experience

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  Novartis

  Jan 1997 - Jan 2007

  Medical Representative
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  JustRight Healthcare Inc.

  Jan 2008 - Apr 2012

  Associate Product Manager/ Training Officer

  Handled Cardio Metabolic , Pulmonary , Anti infective , Anti Diabetic products , studied them thoroughly to be able to train newly -hired medical representatives , understand the anatomy and physiology of diseases prior to knowing the features and benefits of the products . Conceptualized product taglines , catch phrases and translated them to product literatures as promo materials of ;eave behind materials to doctors and create their interest to the products.Participated in several conventions to highlight product name among different generic brands in the market . Show less

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  Eau Thermale Avene l'hôtel

  Apr 2012 - Feb 2015

  Brand Manager /Training Manager Eau Thermale Avene

  Co- Headed a start up company where knowledge and experience were gained Worked as Pharmacist/ Regulatory Affairs and registered both ethical and cosmetics products in FDACoordinated with Bureau of Customs for product releaseWorked on barcodes of each products to be a scanned in point of sales Created starter or trial packs for new customers to try the complete regimen of skin care Trained Medical Representatives to develop their confidence when promoting ethical products to DermatologistsWas able to build a clout with top Dermatologists in top hospitals .Experienced doing retail marketing in mall set up thru kiosks or merchandise display Trained Lady Promodizers to be able to discuss product features and benefits of retail skin care products to shoppers and customers Launched products several times to instill brand awareness and familiarity to different target markets, like Doctors thru a round table discussion with a Dermatologist as the speaker , to media people at a prestigious hotel with media guests to write about the brand , and to the Public thru mall activation , bringing in public figures in movie industries to be able to get attention of mall-goers .As Brand Manager ,was able create brand awareness thru informercial and had a bit of exposure as news item in a leading morning talk show back in 2012 Show less

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  DB Philippines (formerly CCM Philippines )

  Mar 2014 - May 2015

  Brand Manager for CHAMPS chewable vitamins and NATURALLE Health Supplements - Trade and Ethical

  Product Placement in leading drugstores like Mercury Drug, Watsons , I-Drugs , Fishermall drugstore.Did mall activation activities ,partnered with establishments like Fishermall Kidzoona, Fun Ranch to capture kids (our target market) to have a taste of Champs Chewable Vitamins which led to parents buying them on the spot .Initiated school caravan where elementary schools where visited during school fair , brought animal mascots for brand awareness and induce trial of chewable vitamins .Brand Awareness was created , Product Trial , Product Availability was achieved . Show less

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  Herbalife

  Jun 2015 - May 2024

  Spearheaded several initiatives including PR and Media engagement that helped improve the company’s brand image and credibility among media and public.Won the Asia Pacific Herbalife Nutrition Champion award in the Brand Building Reputation category in 2019, when handled the Corporate Communications department as an Interim Manager.Initiated Corporate Social Responsibility projects including the Herbalife Nutrition Foundation where more than 700 under-privileged children were given good nutrition and nutrition education . Partnered with non- government organization (Rise Against Hunger) and helped feed around 2500 most vulnerable individuals in Pasig , in April 2023 during the Global Month of Purpose with 100% corporate employees‘ participation. Achieved 100% of 2023 fundraising target by October of same year , thru different fundraising activities .Initiated a Media Engagement activity with Corporate Social Responsibility component when Los Angeles Galaxy ( an American football team sponsored by Herbalife) visited Herbalife Philippines , where football players of Tuloy sa Don Bosco Foundation learned a lot from the players and were able to have a friendly game with the foreign team. Donations to the foundation were also generated which created a big impact to the image of Herbalife Nutrition , being the host .Lead Sustainability projects like Go Green Campaign which also helped the company uplift its value in the eyes of distributors and customers , public image was amplified too.Encouraged distributors and corporate employees to collect empty Herbalife canisters thru the Go green bin , while partnering with a 3rd party vendor (Green Antz) to dispose and recycle them to help build a better world and save mother earth . Almost 10,000 kilos of clean plastics were recovered in 2023. Show less Headed the Marketing Team for seven years where Herbalife Nutrition Philippines achieved its peak annual sales at 5M volume points ( equivalent is 1:1 in USD ) Hit target sales through different campaigns and localized product promotions while staying on track with marketing budget.Led Product Marketing, handled product conceptualization , target and pricing including local launches and retail promotion such as discounts , gift with purchase , and loyalty cards among others that were easily accepted and implemented by distributors .Initiated several product launches where a month’s target was hit in first 2 weeks of selling.Handled Brand Marketing , making sure that Herbalife Philippines gets a relatively positive result in customer perception survey which is regularly done among Asia Pacific markets .Led brand sponsorships of athletes’ to increase the brand’s credibility and uplift company’s image in sports nutrition segment.Headed Digital Marketing including social media ( Facebook and Instagram) and website creation , making sure that customers and distributors are well informed about Herbalife, what it does ,its products , the business opportunity and good nutrition education . Goal is to get more leads and make them stay on the official pages .Knowledgeable in digital marketing analytics to help understand target markets’ behavior , user- experience and business impact .Had multitudes of critical thinking and quick decision making that helped accomplished projects and support the company’s goals and deadlines in alignment to Asia Pacific projects and campaigns .Collaborated with different departments that helped hasten the execution of projects and campaigns that were done nationwide such as virtual run, end of month activities in different regions . Show less

  • Corporate Communications Manager

    Oct 2022 - May 2024

  • Marketing Manager

    Jun 2015 - Oct 2022

  • Marketing Manager

    Jun 2015 - May 2022
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  AXA Philippines

  May 2023 - Dec 2024

  Financial Advisor