Dimas Ridho W

Experience

• 

  Freelance

  Jan 2018 - Apr 2024

  Freelance Content Marketing

  - Developed a 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by auditing the business industry, translating insights into a comprehensive plan, resulting in a 𝟭𝟬% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝟮𝟬% 𝗿𝗶𝘀𝗲 𝗶𝗻 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗿𝗲𝗮𝗰𝗵 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵.- Utilized data from tools like 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗨𝗯𝗲𝗿𝘀𝘂𝗴𝗴𝗲𝘀𝘁 to generate industry-relevant content ideas, 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗮 𝟭𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝘄𝗼 𝗺𝗼𝗻𝘁𝗵 Show less

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  Empowr Agency

  Dec 2019 - May 2021

  Digital Marketing Specialist

  - Conceptualized and managed 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, resulting in an 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝟮𝟱% 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵.- Crafted clients’ 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, resulting in a 𝟭𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵.

• 

  Genius Digital Marketing Indonesia

  Oct 2020 - Jan 2021

  Junior Marketing

  - Developed, managed, and analyzed 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, achieving an average 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁 (𝗖𝗔𝗖) 𝗼𝗳 $𝟬.𝟯 within one month.- Conceptualized, managed, and executed 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, achieving an average 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 (𝗖𝗣𝗠) 𝗼𝗳 $𝟬.𝟯𝟵 within one month.- 𝗙𝗼𝘀𝘁𝗲𝗿𝗲𝗱 𝗮 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 by promptly acknowledging feedback, resolving issues, and upholding a professional tone, with an 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲 𝗼𝗳 𝘂𝗻𝗱𝗲𝗿 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 for optimal interactivity. Show less

• 

  Sepiring Seimbang

  Jan 2024 - May 2024

  Performance Team

  - Conceptualized, executed, and 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, achieving an 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥) 𝗼𝗳 𝟭.𝟭𝟲% within one month.- Optimized gathered data from an ongoing Meta Ads campaign, resulting in a 𝟮𝟱% 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗖𝗹𝗶𝗰𝗸 (𝗖𝗣𝗖) 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵.- 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 by adding negative keywords and expanding winning keywords, yielding an 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝟭𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥) through day-to-day optimization efforts. Show less

• 

  PT. Erajaya Swasembada, Tbk.

  Feb 2024 - Mar 2024

  Project-Based Virtual Intern : Digital Marketing Specialist Erajaya x Rakamin Academy

  - Developed a comprehensive product launch campaign strategy efficiently, resulting in 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 𝗼𝗻𝗲 𝘄𝗲𝗲𝗸 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲.- Created and implemented 𝗞𝗢𝗟 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗦𝗘𝗢 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, contributing to achieving the target by 25% within one month.- Conducted 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, resulting in a 𝟭𝟱𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 within one month. Show less

• 

  Lakescent Perfumery

  Apr 2024 - now

  - Conducted comprehensive marketing analysis and developed targeted campaigns, resulting in a 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝟏𝟔𝟖% 𝐰𝐢𝐭𝐡𝐢𝐧 𝐨𝐧𝐞 𝐪𝐮𝐚𝐫𝐭𝐞𝐫.- Analyzed and optimized advertising campaigns on Shopee resulting in 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐑𝐎𝐀𝐒 𝐛𝐲 𝟓𝟓%, 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐂𝐏𝐎 𝐛𝐲 𝟓𝟏%, 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐨𝐥𝐝 𝐛𝐲 𝟐𝟕𝟑% 𝐰𝐢𝐭𝐡𝐢𝐧 𝐨𝐧𝐞 𝐪𝐮𝐚𝐫𝐭𝐞𝐫.- Conducted data analysis of Traffic on Shopee resulting in 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐚𝐝𝐝 𝐭𝐨 𝐜𝐚𝐫𝐭 𝐛𝐲 𝟏𝟑𝟎% 𝐚𝐧𝐝 𝐨𝐫𝐝𝐞𝐫 𝐛𝐲 𝟏𝟏𝟎% 𝐰𝐢𝐭𝐡𝐢𝐧 𝐨𝐧𝐞 𝐪𝐮𝐚𝐫𝐭𝐞𝐫. Show less - Conducted thorough business performance analysis and crafted strategies resulting in 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗲𝘃𝗶𝗲𝘄 𝗯𝘆 𝟱𝟬% 𝗶𝗻 𝟭𝟬 𝗱𝗮𝘆𝘀.- Analyzed and optimized 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗻 𝗦𝗵𝗼𝗽𝗲𝗲 resulting in 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗥𝗢𝗔𝗦 𝗯𝘆 𝟵𝟳% and a 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗖𝗣𝗢 𝗯𝘆 𝟱𝟮% 𝗶𝗻 𝟭𝟬 𝗱𝗮𝘆𝘀.- Conducted 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗼𝗻 𝗦𝗵𝗼𝗽𝗲𝗲 resulting in 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗮𝗱𝗱 𝘁𝗼 𝗰𝗮𝗿𝘁 𝗯𝘆 𝟭𝟯𝟬% 𝗮𝗻𝗱 𝗼𝗿𝗱𝗲𝗿 𝗯𝘆 𝟭𝟭𝟬% 𝗶𝗻 𝟭𝟬 𝗱𝗮𝘆𝘀. Show less

  • Chief Marketing Officer

    Jul 2024 - now

  • Performance Marketing Specialist

    Apr 2024 - Jul 2024
• 

  Jakmall.com

  May 2024 - Jun 2024

  Project-Based Virtual Intern : Campaign & Digital Performance Officer Erajaya x Rakamin Academy

  - Developed and executed 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, supporting Jakmall's affiliate programs, resulting in a 𝟮𝟬𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵.- Completed the final task (crafting the campaign strategy) 𝘁𝘄𝗼 𝘄𝗲𝗲𝗸𝘀 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲, demonstrating 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴.- Effectively allocated budget and optimized marketing channels, using strategic planning, Google Analytics, and market funneling, 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗢𝗔𝗦 𝗯𝘆 𝗼𝘃𝗲𝗿 𝟮𝟱% 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗲𝗱 𝗥𝗢𝗔𝗦 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵. Show less

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  Sunfloapparel

  Aug 2024 - now

  Ads Specialist

  - Conducted comprehensive analysis of the client’s business situation and historical data, leading to a targeted Shopee Ads strategy and a 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝟐𝟔𝟖.𝟓% within six months- Analyzed and optimized Shopee ad campaigns, resulting in 𝐚 𝟐𝟕𝟐.𝟕% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐬𝐨𝐥𝐝, 𝐚 𝟒𝟕.𝟑% 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐑𝐎𝐀𝐒, and a 𝟑𝟐.𝟗% 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐂𝐏𝐎 𝐰𝐢𝐭𝐡𝐢𝐧 six months.- Increased ad engagement through detailed data analysis, leading to a 𝐂𝐓𝐑 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝟒𝟏.𝟐% and a 𝐂𝐕𝐑 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝟒𝟗.𝟐% within six months. Show less

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  Floralclothing

  Feb 2025 - now

  Ads Specialist

  - Conducted comprehensive marketing analysis and developed targeted campaigns, resulting in a 𝐓𝐢𝐤𝐓𝐨𝐤 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝟔𝟒𝟑.𝟒% and a 𝐒𝐡𝐨𝐩𝐞𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝟐𝟒𝟖.𝟏% within one month.- Analyzed and optimized advertising campaigns on Shopee, resulting in 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐑𝐎𝐀𝐒 𝐛𝐲 𝟏𝟐𝟓.𝟓%, 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐂𝐏𝐎 𝐛𝐲 𝟓𝟑.𝟔%, and 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐬𝐨𝐥𝐝 𝐛𝐲 𝟑𝟓𝟓.𝟑%.- Conducted data analysis and optimized Shopee Ads, leading to 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐚𝐝-𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐛𝐲 𝟑𝟕𝟔.𝟓%, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐂𝐓𝐑 𝐛𝐲 𝟑.𝟔%, and 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐂𝐕𝐑 𝐛𝐲 𝟏𝟎𝟖% Show less

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  PT. Mengharumkan Nama Bangsa (MNB)

  Apr 2025 - now

  Managing Director