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Ritika Gupta

Ritika Gupta

Summer Intern

Followers of Ritika Gupta3000 followers
location of Ritika GuptaDublin, County Dublin, Ireland

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  • Timeline

  • About me

    Account Manager - TikTok | Helping brands succeed on TikTok

  • Education

    • 한양대학교

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      Winter School Marketing 92.7/100

    • Great Learning

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      PGP - Strategic Digital Marketing Digital Marketing A

    • Symbiosis Institute of Business Management, Pune

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      Master of Business Administration (MBA) Marketing 7.01/10

      Pre Placement Offer from Tata Steel, 2017 National second runners-up, Steel-A-Thon, Tata Steel, 2017 Semi Finalist, White Paper Competition, Mahindra Logiquest, Mahindra Logistics, 2016 Elected Class Representative Senior Member - The Quizzing and Debating Society, SIBM Pune

    • Symbiosis School of Economics

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      B.Sc. Economics 2.8/4

  • Experience

    • Agro Tech Foods Limited

      Apr 2017 - May 2017
      Summer Intern

      1) Managed a team of 4 distributors & 6 sales officers for driving sales2) Identified key players, benchmarked FMCG market practice and analysed existing competition impact on the company’s product categories to identify key markets for high margin products 3) Conducted channel research to identify high value product to be marketed through the wholesale channel4) Implemented pilot of the identified SKUs in the prioritised wholesale market

    • Tata Steel

      Apr 2018 - Jan 2021

      1) Designed multi-product marketing solutions of $200K using market insights which maintain and improve differentiation in the market for customer success2) Developed new GTM models by conducting strategic and data driven analysis to support growth & scaling of ‘New Product Business’ by $4.3M3) Facilitated analytical models that help inform key GTM decisions around segmentation, coverage, market shared and ensured step by step territory planning. Market share improvement by 32% by focusing penetration on key segments4)Supported Account Based Marketing activities with data review and segmentation requirements. Show less

      • Business Development Manager

        Jul 2019 - Jan 2021

      • Manager Market Planning and New Projects

        Jul 2018 - Jun 2019

      • Management Trainee

        Apr 2018 - Jun 2018

    • Cisco

      Jan 2021 - Jun 2022
      Account Manager - Mid Market

      Q'3 FY'21 - Best VSAM in APJC

    • TikTok

      Oct 2022 - now
      Account Manager - SMB

      SME - TikTok shop FY'24SME - Platform & Branding FY'23H1 FY'24 - Awarded Maverick Thinker (Highest Region 1 revenue attainment)

  • Licenses & Certifications

  • Volunteer Experience

    • Intern

      Issued by Shyamchi Aai Foundation (SAF) on May 2014
      Shyamchi Aai Foundation (SAF)Associated with Ritika Gupta

    • Project Head

      Issued by Swar Saraswati Foundation on Oct 2011
      Swar Saraswati FoundationAssociated with Ritika Gupta