Jerry Wong

Experience

• 

  Singapore General Hospital

  Aug 2009 - now

  Leading and implementing the digital communications and marketing strategy for Singapore General Hospital.As digital communications lead for Singapore General Hospital, Jerry works closely with all functions across the hospitals to identify the various business priorities and opportunities that can be tapped into, through marketing and digital strategies. Jerry leads and develops change management communications to unite people, winning hearts and minds to accelerate SGH's IT transformation. He has won several awards for leading the marketing efforts for transformation projects in SGH and SingHealth. Notable achievements include: - Implementing medication delivery service (MDS) across SGH and SingHealth, with about 40% of outpatients using MDS- Developing SGH@Home telehealth service for patients to recover at home- Transforming patient financial services to digital-basedPrimarily responsible for all digital communications channels for the organisation (social media, websites and internal platforms) Show less - Integrate social media into the overall communications strategy to create a more robust online presence for SGH.- Leveraged on new media channels to develop virtual communities with healthcare professionals (locally & internationally), patients, next-of-kin, general public etc. to engage them. - Conceptualised and implemented social media strategy for both internal and external branding. - Developed methods for supporting and communicating change across the organization. - Make use of the corporate website and social media to build the SGH brand, - Optimized digital user experience for different online projects such as request for medical reports, pathology lab services.- Developed the best online customer experience through understanding of audience needs and specific regional requirements, as well as analysis of online behaviour. Generates and applies actionable insights to build competitive advantage. Show less Managed Singapore General Hospital's corporate website, with Sharepoint 2009, which won the Bronze Category of WebAwards 2010Designed collaterals for publicity effortsDeveloped interactive multimedia applications including flash ads, videos, apps, micro-sites and social media campaignsEnsure the best online customer experience through understanding of audience needs and specific regional requirements, as well as analysis of online behaviour. Generates and applies actionable insights to build competitive advantage. Prepare and present analytics report for planning Show less

  • Senior Manager, Corporate Communications

    Nov 2022 - now

  • Manager, Corporate Communications

    May 2019 - Nov 2022

  • Assistant Manager

    Aug 2016 - Apr 2019

  • Senior Communications Executive

    May 2013 - Jul 2016

  • Communications Executive

    Aug 2009 - Apr 2013