
Hudson L.
Design Intern

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About me
Lead Designer @ Travelport | Award-winning Creative | Cannes Lions Shortlisted
Education

Universidade Católica de Brasília
2007 - 2011Advertising 10
Experience

ApexBrasil
Jul 2008 - Mar 2009Design Intern
United Nations
Jan 2010 - Oct 2013Associate Graphic Designer
Adverbox
Jan 2014 - Jul 2014Associate Graphic Designer
Câmara dos Deputados
Aug 2014 - May 2018Senior Graphic DesignerFor nearly four years, I worked in the creative department of the National Congress of Brazil, ideating and executing design solutions for events, conferences, and summits.

RR Donnelley
Aug 2018 - Feb 2019Senior Graphic DesignerI worked closely with the Creative Director to ensure quality consistency across diverse projects for prestigious brands such as UEFA, Aviva, and Allianz. This role involved constant engagement with stakeholders, and I primarily worked on editorial design, creating complex layouts in Adobe InDesign that needed to be regularly updated with new data. I also conducted thorough quality checks, ensuring that other designers were updating these documents in accordance with the strict guidelines of each brand and in line with the layouts I had created. Show less

Wildlife Studios
Mar 2019 - Apr 2019Senior Graphic DesignerWildlife Studios is a gaming company specialized in mobile games. I was hired as a temporary contractor to work on UI solutions for one of their main games at the time, Sniper 3D. As an additional task, I also created social posts and ads showcasing the new game’s interface.

Chalhoub Group
May 2019 - Oct 2020Senior Visual DesignerIn 2020, I was offered a Senior Design role by the largest retail group in the Middle East. I moved to Dubai and was in charge of the creative content for several high-profile fashion brands in the region, including Lacoste, Level Shoes, and Tanagra. In addition to creating visuals for social media, I played a major role in the design conception and execution of store pop-ups and storefronts, most of them set in The Dubai Mall, the biggest shopping mall in the world. For this particular role, my focus was on 3D design, as I had to design and prepare renders previewing the final look of the props before they went into production Show less

Izest Marketing Group
Nov 2020 - Jun 2022Senior DesignerI’ve led the design direction for a diverse portfolio of Irish brands, focusing on web design, UX/UI, and branding projects. I’ve managed end-to-end design processes, from concept to execution, while working closer to stakeholders to ensure that the final design result was aligned with their business goals. Due to my previous experience with Middle Eastern businesses, I was also in charge of the design direction for our main international client at the time, Mall of Qatar, creating the visual identity for promotional materials, including brochures, social media content, and marketing campaigns. Show less

Travelport
Aug 2022 - nowLead DesignerLeading the design team at Travelport, a global travel tech company. I oversee the visual direction and execution of graphic for our global campaigns, covering motion design, UX/UI, print collaterals, and social media content. Since joining the team, I have led enhancements in design quality that have significantly boosted conversion rates and social media engagement, demonstrating a direct impact on our brand strength. I’ve also been recognized with awards for our 7 Wonder Challenge campaign, where we broke a Guinness World Record by sending someone on a trip around the world to visit the 7 Wonders of the World using only Travelport’s platform. Show less
Licenses & Certifications

Curso de Teoria, Linguagem e Crítica Cinematográfica
Cinema em CenaApr 2012
Certificate of Proficiency in English Language - Advanced Course
Cultura Inglesa - RJ, DF, GO, ES e RSNov 2007- View certificate

Foundations of User Experience (UX) Design
GoogleJul 2022 - View certificate

Figma Essential Training
LinkedInJun 2022 - View certificate

The Complete Python Bootcamp From Zero to Hero
UdemyFeb 2023 - View certificate

Start the UX Design Process: Empathize, Define, and Ideate
GoogleJul 2022 - View certificate

Figma for UX Design
LinkedInJun 2022
Honors & Awards
- Awarded to Hudson L.[GOLD] - B2B: Marketing EMEA - The 7 Wonders Challenge The Drum Awards Jun 2024 The Drum Awards for Marketing EMEA seek to reward brands and marketing teams that truly understand their customer. Focusing on outcomes, not outputs, they are open to teams of any size who can prove their campaigns have had a measurable effect.
- Awarded to Hudson L.[SHORTLISTED] Creative B2B: Influencer Marketing Category Cannes Lions 2024 Jun 2024 Shortlisted for the Creative B2B: Influencer Marketing Category in Cannes Lions 2024 with the “7 wonders Challenge” campaign. Pushing Travelport’s platform to the limit, we successfully orchestrated a journey to all 7 Wonders of the World in less than 7 days, setting a world record last year, achieving remarkable engagement and visibility.
- Awarded to Hudson L.[BEST LAUNCH CAMPAIGN] - The 7 Wonders Challenge Modern Retail Award Dec 2023 This year’s Modern Retail Awards winners have taken omnichannel marketing to the next level, leveraged next-generation e-commerce technology and shown a continued focus on sustainable and ethically produced products. The focus in 2023 was on adding cutting-edge advancements to online retail experiences and making integrations seamless, whether social commerce or other emerging channels.
- Awarded to Hudson L.[BEST MULTICHANNEL CAMPAIGN] - The 7 Wonders Challenge 2023 Engage B2B Awards Dec 2023 Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
- Awarded to Hudson L.[BEST CONTENT MARKETING CAMPAIGN] - The 7 Wonders Challenge Travolution Nov 2023 This award looks for the entry that demonstrates the most creative and advanced use of content to have the biggest impact among consumers. This could be content tailored for organic or paid search or online display, content for visual platforms, or audio content for podcasts, and written content. Judges want to see evidence that investing in quality content is delivering against KPIs. Particular notice will be taken of advances and innovations made within the last 12 months.
Languages
- poPortuguês
- inInglês
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