Anna Kechekmadze

Experience

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  TAVR Media: KissFM, Radio Roks, HitFM, Russian radio, Relax, radio Melodia

  May 2007 - Sept 2009

  Media Planner

  - Media plans development, ad campaigns execution and monitoring- Analyzed and tracked competitors' advertisement activities- Run negotiations with clients, agencies and buyers- Supported 6 sales teams in their daily need for data and audience insights- Developed and run training programs for sales team in media planning- Participated in brainstorming sessions with creative teams to develop advertising campaigns offer for key clients

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  TAVR Media

  Sept 2009 - Sept 2012

  Responsible for Media Research & Analytics

  - Audience, market and competitors’ analysis, prepared KPI reports for management of the group and directors of 6 radio stations- Translated analytical findings into actionable recommendations to ensure compelling product communication and to support business decisions - Coordinated audience research projects (perception studies, focus groups, music tests) - Participated in development of communication campaigns for radio stations- Tender offers reviewing and selection, contracts negotiations Show less

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  TemptingPlaces

  Oct 2013 - Apr 2014

  Project Manager

  - Assisted development and deployment of new Tempting Places web site- Coordination of the development team based in Romania- Testing to ensure the quality of developments- Product documentation, writing product requirement and user guides- Web analytic, creating dashboards, analyzing success of communication campaigns and purchase funnels

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  Ubisoft

  Nov 2014 - Jun 2015

  Digital Marketing Russia

  - Developed and implemented advertising campaigns (Search, Display, Retargeting, Social media) aimed at building brand recognition, recruiting new fans and engaging our community in social media.- Managed in-house day-to-day SEA activities (Adwords, Yandex Direct) : preparing briefs, ad copywriting, keyword research, set up, targeting and optimization - Campaigns’ performance analysis and optimization to define best practices and to surpass KPIs- Coordinate communication assets production: banners, trailers, landing pages and newsletters - Supervise the updates of the content on the websites Show less

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  TimeOne

  Sept 2015 - Mar 2016

  International Account Manager at Public Ideas

  - Management of affiliation programs for direct clients and agencies in travel, fashion, beauty, auto and dating industries - Identification, recruitment and relation development with publishers and partners ( RTB, Social, Retargeting, SEM, Emailing, Cashback, Display) - Client support and advise to optimize affiliation programs

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  Amnet Programmatic Experts for Dentsu Aegis Network

  Mar 2016 - May 2019

  - Provide coaching to a team of media traders, manage campaign planning and account assignment across BU- Ensure that the team is fully trained on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data etc- Support with all aspects of campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management - Establish ongoing campaign-specific optimization strategies and tactics, identifying areas for improved scale and performance Show less - Campaigns set-up and constantly evaluating performances against KPI’s- Combining a mixture of data analysis and client feedback to formulate optimization strategies- Leveraging multiple technologies and data to achieve tactical needs and efficiencies across media trading : DV360, TTD, Xandr, Amazon and other DSP- Regular reporting, feedback, insights and post-campaign analysis- Collaborating cross-functionally on ad trafficking, tagging plans, pixels generation and general troubleshooting Show less

  • Team Leader

    Jan 2018 - May 2019

  • Account Manager RTB @ Amnet

    Mar 2016 - Jan 2018
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  Sanofi

  May 2019 - now

  Digital Marketing Manager (Global Team) – Consumer Healthcare

  - Advocate for the organization’s Digital Business Transformation vision, helping to remove barriers and scaling Precision Marketing strategy, improving digital ROI across multiple countries- Developing global Programmatic & Social strategy with a strong focus on improving media efficiency, following up with local markets on guidelines implementations- Driving Precision Marketing learning agenda, ensure best practices sharing & roll-out, document learnings into Playbooks and educate broader organization on precision marketing to reinforce data-driven culture- E-commerce acceleration: partnering with e-commerce teams to support roll-out of e-retailer media strategy/ Playbook and end to end campaigns strategies. - Manage relationships with partners (media and data agencies, as well as consulting firms), focusing on aligning their efforts with the digital transformation agenda; manage their performance against agreed SLA's and KPI's Show less