Tom Watts

Experience

• 

  Luckyfish Studios

  Jan 2003 - Jun 2003

  Web/Graphic Design Intern

  Designed and edited existing flash animations for e-learning courses. Worked with clients (Dow Corning, The SAM Group) to plan content of flash animations.Worked with a design team to plan layouts and creative content for online courses

• 

  Murphy's Magic Supplies

  Nov 2003 - Oct 2005

  Web Technician

  - Spearheaded a complete rebranding of this international wholesaler from the website and logo to print and e-mail materials all while integrating all of the new design assets into a new content management system.- Over 2 years, photographed and created web copy for thousands of new products and created several Flash banners and interactive mini-sites for upcoming product promotions and specials.

• 

  Solisys

  Oct 2005 - Sept 2007

  Coordinated all work from the design, development, Sales, and IT staff, all while continuing my existing design duties and the supervision of one student intern. - Coordinated and designed a student housing catalog that featured hundreds of local properties and was distributed to over 35,000 Davis residents.- Created print and web projects to support our varied client base consistently under both tight deadlines and limited budgets including over 15 websites, several print brochures, and even two billboards.

  • Project Manager

    Oct 2006 - Sept 2007

  • Senior Designer

    Oct 2005 - Feb 2007
• 

  University of California, Davis

  Feb 2007 - now

  - Led several redesigns of the UC Davis homesite, the latest of which won a People's Voice Webby Award and resulted in a 100.2% increase in users, 75% increase in page views, and a 228% increase in page views for our key demo, primarily by restructuring information architecture, user experience and content design.- Created the first university-wide digital design system and collaborated with other design leaders on campus to refresh the campus brand.- Created a design-forward web experience showcasing UC Davis research which won several industry awards, elevating the university and leading to more investment in the web unit of our department.- Led the digital design community on campus, co-chair of the mobile design initiative and leader of the Web Workers group. Routinely presented a creative vision to leadership and campus partners in order to gain buy-in and approval of creative strategy Show less - Developed the responsive user interface, design and branding of a campus-wide Online Student Services Portal myucdavis that serves the entire undergraduate, graduate and professional student population of over 33,300 students.- Designed and programmed the responsive interface to display and update the records and academic information of the student population.- Designed the responsive interface for a new campus-wide registration application ScheduleBuilder- Conceived and implemented a feedback system for all new applications which successfully linked our development team with our users and heavily influenced our development priorities Show less - Led the project team that audited, redesigned and maintained the Undergraduate Admissions website, including personally completing all design work, site analytics, web architecture and testing. The site receives 650,000 visits and over 2.5 million unique page views annually.- Completed several targeted marketing projects including a web video, Facebook fan page and print profile to attract nonresident students that helped to nearly double the applicant pool of that population.- Over almost 5 years, created hundreds of marketing materials ranging from web portals, rich format e-mails and powerpoint presentations to calendars, postcards, and information catalogs that were distributed nationwide to thousands of prospective students.- During recruitment season, traveled to high schools and college fairs across the country to communicate the marketing message of the department. Show less

  • Lead Product Designer

    Jul 2014 - now

  • Web Developer - Student Affairs Office of Technology

    Jan 2013 - Jul 2014

  • Web Designer - Undergraduate Admissions

    Feb 2007 - Dec 2012
• 

  Davis High School

  Mar 2008 - Feb 2011

  - Managed coaching staff of 4- Created and implemented 3-4 defensive scheme- Supervised 24 student athletes- Taught specific football techniques in all three major position areas

  • Varsity Football Defensive Coordinator

    May 2010 - Feb 2011

  • Varsity Football Defensive Backs Coach

    Mar 2008 - Dec 2010
• 

  Know2Grow.com

  Feb 2023 - now

  Creative Director

  - Created all design materials including brand system, digital design system and digital products- Led content strategy and development, crafting marketing taglines, digital content and optimizing all content for search- Actively participated in marketing strategies including product discovery and efforts to establish and manage social media engagement