Nilesh Contractor

Experience

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  Reliance Retail

  Jan 2008 - Jan 2009

  Sr. CRO
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  Anuva LLC - Digital Marketing

  Jan 2009 - Jan 2011

  Team Lead SEO Department

  KRA – Search Engine Optimization work for client’s websites to achieve maximum ROI via targeted search engine marketing campaigns including SEO & PPC. => Keyword Research & Analysis : Word tracker, Overture, Google Sandbox & from Software like keyword elite, Keyword Discovery, Google Trends & more… => Competitor Analysis : Manually & from tools like Web CEO, Web Position Gold, IBP, SEO Elite & other online tools & add on extensions (SEO for Firefox) etc. => Website evaluation and analysis : Manually & from tools like Web CEO, Web Position Gold, IBP, SEO Elite & more…. => Traffic analysis & reporting : C panel & Google Analytics, Stat Counter, Webalizer, SiteCatalyst (Omniture) & more… => Back link analysis & reporting : Back link Analyzer, Web link SEO & Other Online Tools etc. => Sitemap creation & Submission for Google, Yahoo & Bing (There are lots of tools from where we can generate XML sitemap) => Ranking reports : Manually & from tools like Web CEO, Web Position Gold, SEO Elite etc. Show less

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  Search Driven Labs

  Feb 2011 - Sept 2012

  Team Leader - SEO Dept

  => Pre SEO work including website analysis, competitor analysis, dead link analysis, robots.txt analysis, server analysis (if FTP details are there)=> On Page SEO work including keyword research, title meta tags, alt & header tags, content optimization, internal linking, dead link removal, sitemap, robots.txt optimization, 301 redirection & more..=> Off Page SEO work including directory submission, search engine submission, article & press release submission, blog creation / posting & blog submission, rss feed submission, social media optimization & marketing, forum posting, community posting, video submission, podcasting & more...=> Reporting & Traffic Analysis, Revise the strategy according to results, re-implement the strategy & loop the seo procedure.Tools & Techniques:-=> Keyword Research & Analysis: Word tracker, Google Keywords Tool=> Website traffic analysis: Google Analytics=> AB testing: Google Website Optimizer=> Wireframe & UX design: Axure wireframe design software=> Landing page testing: UnBounce=> Broken links analysis: Xenu=> Web page speed test analysis: Google Labs ? PageSpeed=> Website crawling, indexing analysis: Google Webmaster Tools=> Website evaluation and analysis: Manually & from tools like Web CEO, Web Position Gold, IBP=> Competitor Analysis : Manually & from tools like Web CEO, Web Position Gold, IBP etc.=> Ranking reports : Manually & from tools like Web CEO, IBP => Back link analysis & reporting: Back link Analyzer & other online SEO tools. Show less

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  Softweb Solutions Inc. - An Avnet Company

  Sept 2012 - Mar 2014

  SR. Internet Marketing Executive

  Functions and responsibilities: => Managing PPC ad campaign for Home site - http://softwebsolutions.com => Responsible for generating lead from 2 sub domains. => Creating Wireframe of Landing pages for respective ad campaign. => Currently working to decrease abandonment rate from contact us page => Experimenting with Multivariate testing with different landing page to increase conversion rate and updating campaign to increase CTR. => I am solely responsible for On Page SEO Implementation & Link Building for sub domains. => Managing Social media Profiles with latest update and informative articles for all projects. => Suggestion to create infographics for home website. Show less

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  XtremeUX Digital

  Apr 2014 - Mar 2016

  ✔ PPC Strategist ✔ eCommerce Consultant ✔ Conversion Optimizer

  => Currently updating myself on increasing Conversion Rate and User Experience Design. => Operating as the main client contact, leading strategic and tactical planning activities. => Setting up realistic expectations with the client for ad campaigns and making every effort to exceed sales and orders. => Delivering monthly reports to Clients while analyzing campaigns and performance to derive key insights. => Generating keyword lists and writing ad copy, as well as structuring AdWords campaigns for optimal performance. => Launching campaigns to the various ad networks, monitoring the ongoing campaign performance and executing key optimizations. => Manage 30+ Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords. => Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. => Responsible for creating Google Product Feed and Setup with Merchant Centre and Create dynamic PLA and Remarketing Campaign Setup. => Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis. => Responsible for the design, development, implementation and maintenance of all aspects of campaign planning, email strategy and post campaign analysis to drive traffic and conversion. Show less

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  Hire4Higher Consulting

  Mar 2015 - now

  Digital Marketing & Web Analyst

  Hire4Higher Consulting is boutique kind of consulting agency provide analytical approach to business decision making. The followings are my roles and responsibilities.=> Start Leveraging automation expertise, proactive personalization, contextual interactions and predictive analytics to streamline the decision journey to efficientlymove the customer through the buying process.=> Deliver a personalized experience for global visitors.=> Define and create interaction opportunities within the journey that encourage customer engagement and active customer participation.=> Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all 4 projects.=> Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned.=> Work with cross functional teams to coordinate the overall Customer Experience that ensures consistency of message, touch points, and frequency across all customer facing channels.=> Work with the solution and content teams to develop a series of conversations that guide the customer through the buying process.=> Manage offers and interaction connections to drive deeper engagement and opportunity conversion.=> Develop metrics, reporting, and analytics to understand and measure omni-channel journey impact.=> Day-to-day management with analytics, partner with sales.=> Managing and optimizing the eCommerce experience.=> Continuously identify new opportunities to deepen customer engagement. Show less

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  LegalWiz.in

  Apr 2016 - now

  Internet Marketing Manager

  LegalWiz.in is the leading provider of personalized online legal solutions and legal documents in India. The followings are my roles and responsibilities.=> Provide ongoing strategic recommendations on ad spends, scheduling, creative rotation, network selection.=> Manage cross-channel data collection for internal analysis.=> Assist with branded content, sponsorships & integrations.=> Help optimize spend based on maximizing profitable growth.=> Resolve & approve invoicing, and manage media buy approvals.=> Update key executives with trends and macro-changes in advertising.=> Implemented solutions for PPC, SEO, site analytics, landing page testing, email marketing, and cross-channel attribution tracking.=> Revamped entire A/B and multivariate landing page testing program.=> Established online reputation management program protecting brand search results.=> Developed mobile lead generation strategy.=> Developing overall display and social media marketing strategies. Show less

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  Hire4Higher Consulting

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  Digital Marketing & Web Analyst