Jordan Nicksy

Experience

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  Northeastern Ontario Tourism

  Jul 2016 - Jun 2019

  • Oversee and manage a range of social media channels, communities, and campaigns across Facebook, Instagram, YouTube and more using Hootsuite and Google Analytics• Collaborate with my team to plan, test, execute, and use KPIs to measure integrated digital marketing campaigns• Provide input, direction, and strategy on marketing budgets• Develop and/or create consumer-facing blog, website, newsletter, and social media content with the intent to develop leads for industry with a growth of over 60% since 2016• Liaise with media, influencers, industry, and other tourism stakeholders to develop itineraries for media familiarization tours and visitors to the region Show less

  • Digital Marketing Coordinator

    Feb 2018 - Jun 2019

  • Digital Media Coordinator

    Jul 2016 - Feb 2018
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  Backroad Mapbooks

  Jun 2019 - Jun 2020

  Marketing Communications Coordinator

  • Respond directly to business and customer inquiries • Attend industry trade shows across Canada and the Western United States • Implement, monitor measurement of PPC, email, and social media campaigns including Facebook/Instagram Ads and Google Ads • Work with the team to edit and quality-check new publications• Oversee ambassador program and donation requests• Manage affiliate marketing program

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  Shopify

  Feb 2021 - Jul 2022

  A diverse role that included elements of program management, partner management, and team leadership. Key highlights include:• Monitored and managed the execution of joint projects and co-marketing campaigns with partners such as Google, Revolut, the Detroit Pistons, Business Link, and more• Responsible for Shopify's partnership with Google for International Small Business Week 2022, generating 600 unique leads to Shopify over 14 days, with a conversion rate of 24%• Coordinating and leading meetings at all stages of a project with partners, from discovery to growth• Building relationships internally and externally in order to facilitate optimal outcomes for all partners• Developing and leading internal and external onboarding training and webinars for groups like partner members, Student Store Builders, or sales representatives for groups of up to 250• Led a team of 10 student store builders as they build and launched Shopify stores for merchants who were referred via commercial partnerships Show less • Supported over 2,000 Shopify merchants directly and delivered excellent experiences via various communication channels including chats, live calls, and emails• Maintained an all time Quality Assurance Score of 93% for the duration of the role• Led shadowing sessions and provided guidance and mentoring to new teammates as they started on live channels• Identified, troubleshot, and solved merchant challenges experienced with their Shopify stores, while also providing business coaching Show less

  • Partner Manager & Sr. Support Specialist | Global Partnerships

    Jan 2022 - Jul 2022

  • Support Specialist | Advisors

    Nov 2021 - Jan 2022

  • Support Advisor

    Feb 2021 - Oct 2021
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  Small Business BC (SBBC)

  Sept 2022 - Sept 2024

  Program Coordinator | CDAP

  • Lead a team of 45+ E-Commerce Advisors to deliver excellent client experiences, e-commerce project completion, and successful grant application • Engage in escalated client support and conflict resolution measures• Deliver on- and off-boarding experiences for cohorts of E-Commerce Advisors; includes training program development• Liaise with a variety of agencies, partners, government organizations, and internal teams to ensure successful delivery of program goals• Supports in monthly, quarterly, and annual reporting initiatives Show less

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  Export Navigator

  Jun 2024 - now

  Program Coordinator | Technical Specialist Pilot

  • Provide input, direction, and management for the Export Navigator Technical Specialist Pilot program• Provide direct support in developing the pilot project plan, Expression of Interest process, vendor selection, developing SOPs, and managing day-to-day program operations after launch • Perform contract administration duties and supplier performance assessment for numerous vendor contracts• Lead development and delivery of a series of educational webinars designed for small businesses preparing to export• Liaise with Export Advisor team to match Export Navigator clients with industry professionals that would enhance their ability to export internationally• Assist in all monthly, quarterly, and annual reporting initiatives Show less