Marius Lang

Experience

• 

  McKinsey & Company

  Feb 2003 - Apr 2003

  Summer Fellow

  Summer fellow in the area of Marketing and Finance- Development of a repositioning concept for a museum - Strategic recommendation for a leading insurance company in the area of pension schemes

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  Procter & Gamble

  Aug 2004 - May 2014

  Business responsibility for DACH Oral Care portfolio (Oral-B, blend-a-med, blend-a-dent) in Germany, Austria & Switzerland, leading team of 6 direct reports- Development of growth vision, key building blocks and strategies- Development of local consumer & trade marketing strategies and initiative masterplan- Management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans- Lead local development of commercial initiatives and advertising campaigns incl. ATL copy Show less Business responsibility for Snacks & Homecare portfolio (Pringles, Swiffer, Mr. Proper, Febreze, Antikal, Fairy, AmbiPur) in Germany, Austria & Switzerland; leading team of 4 direct reports- Development of new business vision incl. 5 years building blocks and strategies- Development of local consumer & trade marketing, as well as G2M strategies - Led local initiative masterplanning and management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans- Led integration of aquired AmbiPur business into the P&G DACH portfolio - Managed divestiture preparations of Pringles portfolio to Kelloggs - Led negotiation and execution of strategic alliances, i.e. Pringles – Burger King partnership Show less Responsibility for the strategic direction and global positioning of the Wella System Professional global brand; leading team of 3 direct reports- Led global design and qualification of Wella System Professional restage incl. packaging design and concept development, development of restage communication campaign, as well as PR and FMOT strategies- Led roll-out of System Professional restage for lead region EMEA – development of marketing plans, as well as Go-to-Market and promotion strategies with counterparts in EMEA markets - Development of concepts for future product and service innovations based on global and regional consumer needs - Developed and rolled out new business model for the System Professional brand across EMEA region; led share & reapply across other regions Show less Responsibility for local marketing- and media-mix of the Pantene Pro-V brand in Germany, Austria and Switzerland reporting into DACH Brand Manager- Management of several Tier 1 product launches including definition of local marketing, media and Go-to-Market strategies - amongst others developed local business proposition for premium line extensions (incl. recommended retail pricing, sizing & packaging and Who profiling)- Led conceptual design and execution of local influencer marketing programs incl. development and qualification of a local concept, TV copy and key visual Show less

  • Senior Group Brand Manager Oral Care DACH

    Apr 2012 - May 2014

  • Brand Manager Homecare & Snacks DACH

    Feb 2010 - Mar 2012

  • Brand Manager Wella Professionals Global Design/EMEA Delivery

    May 2008 - Jan 2010

  • Assistant Brand Manager Pantene Pro-V DACH

    May 2005 - Apr 2008

  • Assistant Brand Manager Shopper Marketing

    Aug 2004 - Apr 2005
• 

  The LEGO Group

  Jun 2014 - Aug 2017

  Responsible for Marketing strategy and execution for LEGO's direct-to-consumer activities in EMEA including Brand Retail stores and shop.LEGO.com. Responsible for Marketing strategy and execution for LEGO's direct-to-consumer activities in EMEA including Brand Retail stores and LEGO Shop@Home.

  • Senior Director Marketing Direct-to-Consumer EMEA

    Jan 2016 - Aug 2017

  • Marketing Director Direct-to-Consumer EMEA

    Jun 2014 - Dec 2015
• 

  The LEGO Group

  Mar 2020 - now

  • Vice President & General Manager Benelux

    Jul 2023 - now

  • General Manager Benelux

    Aug 2021 - Jun 2023

  • Head of Marketing UK/Ireland - Senior Director

    Aug 2017 - Jul 2021

  • General Manager UK/I (interim)

    Mar 2020 - Jul 2020