Alexandra V. Mager

Experience

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  Commerce Exchange Pte Ltd

  Jan 1999 - Jan 2003

  Sales Marketing Operations Manager
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  Fabulous Printers Pte Ltd

  Jun 2003 - Dec 2003

  Business Consultant
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  Times Printers

  Jan 2004 - Jan 2006

  Sales Manager
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  Atos

  Jan 2004 - Mar 2004

  Marketing Consultant
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  NewspaperDirect Singapore Pte Ltd

  Jan 2006 - Jan 2009

  Executive Director

  Responsible for the overall operations, financial viability and growth of the company. Set the direction for corporate communications initiatives, including media and advertising strategy, marketing communications, branding, public affairs, collateral production, employee communications, direct and Web marketing.Drove the creation and implementation of cost and price directives, including the definition of pricing policies. Ensured the accurate planning, managing and negotiating of price positioning and terms. Successfully launched new publicity and advertising programmes and achieved its goals as an effective and profitable media platform owner. Established profitability and 78% revenue growth to S$800,000. Show less

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  Times Printers

  Jan 2009 - Mar 2011

  Senior Manager, Business Development

  Developed sales strategy for taking service solutions to market. Ensured high degree of cross-functional sales collaboration, led strategic customer acquisition, as well as identified the best value proposition & price proposals.Applied competitive engagement strategies while understanding the markets in which the prospects compete & the forces that affect their profitability.Generated, led & grew new markets & relationships in Africa, USA, UK, and Australia.

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  Zwiesel Asia Pacific Pte Ltd

  Apr 2011 - Jul 2011

  GM, Operations (Consultant)

  4 MONTHS - CONSULTANTImplemented change management for the operation of sales, marketing, warehousing and logistics (Developed Purchasing process cycle).Established organization chart, procedures, guidelines and programme outlines

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  Amagerco

  Oct 2011 - Oct 2018

  Strategy Advisor

  CONSULTANT (Contract) - The Mystiq Company | Charles Edward Jewellers | TanzaniteOne Jewellery CompanyStrategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Provided robust business planning and marketing strategies in identifying synergistic opportunities with the company’s business lines. Developed online brand strategy. Developed digital marketing plan to shift to an online high-end luxury brand. Strategy included social media map & play book, web site traffic growth map, & web site UI. Strategize the Company’s positioning and recommended country penetration marketing tactics and generated awareness in Singapore, Thailand, & Malaysia Established new account with high-end jewellery chain in Singapore. Show less

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  ARF Asia Pacific Pte Ltd

  Nov 2018 - Mar 2020

  Affinity Marketing Specialist

  • Researched, conceptualised & delivered innovative growth strategies in affinity programs for an insurance intermediary. • Created contests to build brand loyalty through challenging yet fun competition. • Developed strategic marketing programs through creating content its planning, messaging, and progress. • Wrote, designed presentations, proposals, posters, advertisements & collateral for affinity partner solicitations.

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  Amagerco

  Jun 2020 - now

  Project Management Consultant

  Event Based projects at Certiswith SMU, LTA, MOH and MOMDigital Marketing | Project Basis• Providing Social Media Content for local F&B customers • Planning and publishing attractive content for Mag’s Wine Kitchen.• Various ad hoc projects on Social Strategy, Listening and Engagement