Matty Klemanski

Experience

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  PACIFIC ECORISK, INC.

  Aug 2006 - Aug 2007

  AquaticToxicologist

  • Performed high quality and detailed lab work relative to water and sediment toxicity• Trained and certified in a multitude of field services including toxicity sampling for an annual biological assessment of California’s central valley irrigation system

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  JamBase.com

  Jan 2008 - Jun 2008

  Design and Marketing Intern

  • Created custom graphics and designs for different web banners and email marketingCampaigns• Worked directly with the marketing team to help revamp and design JamBase’s online presence through MySpace, Facebook and Imeem profile pages

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  Tiny Prints

  Jul 2008 - Jul 2011

  • Worked directly with Chief Design Officer to establish design direction and visual strategy for Tiny Print’s card and stationery business to ensure increased customer engagement and sales growth • Manage wide range of high profile clients, including Nickelodeon, Hallmark, Sanrio, Baby Gap, and celebrity partnerships with Adam Sandler, Seth Rogan, Nick and Vanessa Lachey• Act as brand representative and creative lead providing design direction to 60+ external designers • Led backend production work on art files allowing customers to personalize various cards, wedding suites and home decor • Created new production guidelines saving $20,000 in yearly company expenses and resource investments

  • Merchandising Design Manager

    Jul 2009 - Jul 2011

  • Content Production Designer

    Jul 2008 - Jul 2009
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  Matty K Studios

  Sept 2008 - Apr 2016

  Creative Consultant

  Proudly serving a wide range of businesses to help them tell their story to the world in a way that is clear, compelling and distinct.Work includes:• Art Direction• Branding• Visual Identity• Web Design• Graphic Illustration• User Interface Design• User Experience Design• Marketing Campaigns• Motion graphicsClients include: Blackbird Surfboards, Swamis Surfing Association, Outside Lands Music Festival, Flowerlands, Hermitage Brewing Company, Absinthe Brasserie, Safe Catch INC., Dellie's All Natural Cough Pops, The MJC Group INC., High Spirits INC. Show less

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  Shutterfly

  Jul 2011 - Apr 2015

  Art Director and Manager, Merchandising [Treat Brand]

  • Responsible for entire Treat brand merchandising, including greeting cards and home decor • Analyze internal data, market research, industry and fashion trends to provide merchandising recommendations and guidance to engineering, marketing and design teams• Present monthly sales and site analysis to General Manager and Marketing teams and make recommendations to optimize attributes for navigation on landing pages and category pages, resulting in a +73% increase in quarterly conversion rates • Lead art direction of 60+ external designers to optimize breadth of greeting cards • Drive yearly release calendar for all products• Plan and implement product launch dates and design strategies based on new and existing customer profiles• Project lead responsible for launching Treat’s first mobile app• Contributed to Treat revenue increase of 32% (2013)• Led UI/UX design of Treat site pages increasing conversion by 20% (2013)• Manage internal design team of five direct reports Show less

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  General Assembly

  Oct 2015 - Dec 2015

  Visual, UI/UX Design Course

  Topics covered:• Research, strategy, and ideation • Content strategy, story, and key messages • Type, color, composition, form, and image • Designing for interaction, designing for mobile• Brand identity systems

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  Google

  Apr 2016 - Aug 2020

  Embedded Agency // Firewood Marketing• Developed personal branding and keynote presentations for Selin Song, President of Google Customer Solutions.• Led product development and go-to-market communications for Find My Audience website—a YouTube Advertisers tool—that generated over 2M unique visitors in the first 3 months of the site’s launch • Contributed to the increase of the Google SMB CSAT creative excellence from 87% to 100% and on-brand and on-strategy from 84% to 90% within 6 months • Oversaw all Global SMB Customer Marketing creative for websites, email, video, display, social, events, direct mailers and executive presentation decks• Mentor, manage, and direct a Senior Art Director and Art Director Show less

  • Associate Creative Director

    Apr 2019 - Aug 2020

  • Senior Art Director - The Shop @ Google

    Aug 2017 - Apr 2019

  • Art Director - The Shop @ Google

    Apr 2016 - Jul 2017
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  Monks

  Aug 2021 - Feb 2025

  • Spearhead global initiatives to elevate Google Ads brand recognition and product adoption worldwide• Collaborate with Google leadership to craft a consistent communication strategy (internal & external) through impactful messaging and storytelling• Lead a creative team of talented writers and designers by optimizing workflows, fostering professional development, and promoting a healthy work-life balance• Developed personal branding and keynote presentations for Selin Song, President of Google Customer Solutions• Crafted visual identity and presentations for Vice President, Revenue Strategy and Operations at Google, Margarita Bradley Show less

  • Creative Director

    May 2024 - Feb 2025

  • Associate Creative Director

    Aug 2021 - Jul 2024
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  Curious Orange

  Mar 2025 - now

  Design Director