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Irina Rodionova²

Irina Rodionova²

World Economics student

Followers of Irina Rodionova²1000 followers
location of Irina Rodionova²Barcelona, Catalonia, Spain

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  • Timeline

  • About me

    Brand marketing, graphic design, MBA

  • Education

    • State University of Management (SUM)

      2001 - 2006
      Bachelor's degree World Economics

    • Bologna Business School

      2011 - 2012
      Master of Business Administration (MBA)

    • Aula Creactiva

      2020 - 2021
      Master's degree Graphic and Web Design

  • Experience

    • State University of Management (SUM)

      Sept 2001 - Aug 2006
      World Economics student

      Bachelor's in World Economics

    • Procter & Gamble

      Nov 2006 - Aug 2010
      Trade Marketing Specialist

      Trade marketing incentives and POSM for Gillette/OralB

    • AB InBev Efes

      Aug 2010 - Sept 2011
      Marketing Specialist

      New product development and launch

    • Bologna Business School

      Sept 2011 - Aug 2012
      MBA Student

      University of Bologna Business School, business administration

    • Gruppo Italiano Vini

      Jun 2012 - Oct 2012
      MBA Intern

    • Brown-Forman

      Jan 2014 - Jan 2019

      Brand strategy for BF portfolio of spirits brands, Jack Daniel's brand campaigns in ATL, BTL, digital, social media, collaboration with trade mkg team for on/off-trade visibility. Led 360 brand plans for Jack Daniel's portfolio, developed and launched new regional visual campaign. International promotion and expat relocation to Spain.

      • Senior Brand Manager

        Jan 2016 - Jan 2019

      • Senior Brand Executive

        Jan 2014 - Jan 2016

    • Aula Creactiva

      May 2020 - Jan 2021
      Graphic Design Student

      Master's in Graphic and Web Design

    • Grupo Ras

      Aug 2020 - Jul 2023
      Marketing Graphic Designer

      Freelance projects and long-term collaborations on visual identity/logotypes, digital and print communication design. Clients: VoltAero (France), GrupoRas (Uruguay), Zermat (Spain), hospitality and entertainment start-ups (Mexico, Russia).

    • APODAX

      Sept 2020 - Jan 2022
      Marketing Graphic Designer

      Full-time designer for e-commerce, deep dive into design part of marketing career.

    • Bajaj Auto Ltd

      Jul 2023 - now
      Motorcycle Design Studio Manager

      Barcelona branch set up, administration of design process supplies, local HR, legal, IT and finance operations with support of local partners, facilities and budgets administration, coordination between local team, partners, vendors, governmental organizations and global team in HQ Pune, India, reporting to studio director.

  • Licenses & Certifications

    • CMO Foundations: Measuring Marketing Effectiveness (ROI)

      LinkedIn
      Mar 2019
      View certificate certificate

    • Marketing Foundations

      LinkedIn
      Mar 2019
      View certificate certificate

    • Guy Kawasaki on How to Rock Social Media

      LinkedIn
      Mar 2019
      View certificate certificate

    • Inbound Marketing

      Udemy
      Jan 2019

    • Conceptualization and branding

      Domestika
      Mar 2022
      View certificate certificate

    • Image consultancy

      Istituto Europeo di Design
      Jul 2018

    • Create a Go-To-Market Plan

      LinkedIn
      May 2019
      View certificate certificate

    • Graphic Design Industry Training

      Brainnest
      Dec 2022

    • Entrepreneurship

      Surge Centro de Estudios
      Jan 2019

  • Honors & Awards

    • Awarded to Irina Rodionova²
      Best ROI project award Brown-Forman Spain Feb 2017
    • Awarded to Irina Rodionova²
      International promotion and expat relocation Brown-Forman Mexico Jan 2016
    • Awarded to Irina Rodionova²
      A&T role model & best team of the year Procter & Gamble Russia Dec 2007