Dr.Mahana Aba Alkhail, DPR , MBA

Experience

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  Trolley Carriage & Iron Works Factory co.Ltd

  Mar 2004 - Mar 2006

  Communications Specialist
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  Aldrees Petroleum & Transport Services Company (Official)

  Jul 2010 - Jul 2012

  Senior Public Relations & Communication

  • Supported the planning and execution of events activation.• Evaluating and developing ideas for marketing opportunities.• Plan and execute public relations campaigns to attract and engage targets.• Fostered strong relationships with regional and national media outlets and wrote speeches for the company's representatives.

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  EDC - Engineering Design Consultants Ltd

  Jul 2012 - Jun 2022

  Manager of Public Relations & Corporate Communications

  • Strategy Development and Execution: Executed an integrated corporate communications strategy that aligned with the company’s global business objectives.• Leadership and Team Development: Managed and mentored a team of 15 communication and marketing professionals, fostering an environment of creativity.• Digital Marketing Optimization: Spearheaded the digital transformation of marketing efforts, increasing digital campaign ROI by 50%.• Stakeholder Relations: Established and nurtured strategic relationships with key stakeholders, including media, investors, and industry influencers.• Crisis Communication: Directed effective crisis communication strategies during product recalls and other reputational risks, minimizing negative impact.• Content Creation & Brand Messaging: Overhauled the content creation process to ensure coherence and high-quality across all platforms.• Market Research & Consumer Insights: Conducted comprehensive market research to gauge consumer behavior and preferences, using insights to drive product development.• Budget Management: Oversaw a marketing budget, optimizing spend across campaigns to achieve maximum impact and ensure a 20% reduction in costs.• Press Kit Development: Created comprehensive press kits for product launches and major company updates that facilitated seamless journalist access to timely and accurate information. Show less

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  Aramco

  Jun 2022 - May 2024

  Senior Manager of Public Relations Communications & Writer Editor

  • Strategic Public Relations Planning: Developed and executed a comprehensive PR strategy that boosted the company’s public profile by 35%.• Communication Management: Planned, executed, and overseeing communication strategies to effectively convey information and achieve organizational goals.• Campaigns: Designed and launched impactful campaigns that aligned with business goals.• Crisis Management: Led the communications during a major corporate crises, mitigating negative publicity by 80% and maintaining public trust.• Editorial Leadership: Supervised and mentored a team of 10+ writers and editors, ensuring content excellence.• Content Optimization: Revamped editorial guidelines to improve SEO and readability, resulting in a 25% increase in online engagement.• Stakeholder Engagement: Directed the strategic alignment of messaging across all levels of the organization, enhancing internal and external communications.• Reporting and Analytics: Implemented new metrics and KPIs to evaluate the effectiveness of public relations efforts.• Corporate Social Responsibility (CSR) Communications: Spearheaded the communication of CSR initiatives, which significantly improved public perception.• Internal Newsletter Production: Produced a newsletter reaching 10,000 employees, boosting internal engagement by integrating insightful content with company news. Show less

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  Freelance

  Jul 2024 - now

  Media Consultant
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  Ministry of Education, Saudi Arabia

  Jan 2025 - now

  Director of Public Relations & Communications

  • Communication Strategy: Designed and executed a corporate communications plan aligned with the ministry's core business objectives.• Public Relations Strategy: Designed and implemented an extensive PR plan that enhanced the ministry's public visibility and reputation.• Content Development & Brand Messaging: Revamped the content creation process to ensure consistency and excellence across all platforms.• Partnership Development for Educational Initiatives: Foster partnerships with private sector organizations and NGOs to support educational initiatives.• Stakeholder Engagement: Strategically aligned messaging across the ministry, strengthening both internal and external communication channels. Show less