Gowtham Balamurugan

Experience

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  Ugam

  Jun 2012 - Apr 2016

  Senior Executive

  Content Intelligence: Analyzing the performance of product or category across Retail Channels by referring Product content Quality, Relevancy of content, Social Signals, Demand Traffic , Keyword analysis, Search result monitoring, and Product Demand.Cataloging/Item Building: To create product catalog for online retailers which include categorization, title creation, attribution, imaging and description creation.Classification And Taxonomy: Classification of the product and building the taxonomy structure according to the client’s requirement.Price Analysis: Compare price across different geographical locations and provide analysis report to the client to understand the market needs.Assortment Intelligence: This integrates competitive data and consumer demand signals to provide retailers with guidance on which products to keep, carry and drop.Working in Mining and Classification team and managing the team members performance by doing QC(Quality Check) and proving them necessary feedback. • Export and import data from database into Excel sheets• Plan, test and implement templates• Reviewed ,and modified process documents for better process flow• Provide suggestions for tool enhancement • Created checklist and basic process flow for the process• Engage team members to be good communication• Provide suggestions to increase productivity and to and played a • Complete knowledge of Excel functions including Pivot tables, Vlookups, Hlookps. Show less

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  Verticurl (a WPP Company)

  May 2016 - Feb 2023

  Responsibilities as Senior Customer Success Executive: Manage integrated demand generation campaigns for top IT companies. Provide thorough leadership in processes, structures, reporting, performance measurement, pricing plans and innovative strategies. Collaborate with production teams and global consulting teams to develop long term visions of marketing campaigns for clients. Drive and manage client relationships. Develop success plans for customers that outline their critical success factors, metrics for success, potential issues and provide recommendations. Closely monitor adoption rates of assigned accounts; provide keen insight into exactly how customers are using our service, the pros and cons, and identification of areas for improvement Act as liaison between delivery team and the customer to serve as a subject matter expert on marketing automation and CRM technologies. Show less

  • Senior Lead Client Success

    Jan 2022 - Feb 2023

  • Senior Client Services Manager

    Aug 2021 - Jan 2022

  • Client Services Manager

    Oct 2019 - Aug 2021

  • Client Services Manager

    Jan 2019 - Oct 2019

  • Associate Manager

    Jan 2018 - Jan 2019

  • Senior Client Service Executive

    Jan 2017 - Jan 2018

  • Customer Success Executive

    May 2016 - Jan 2017
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  Techcombank (TCB)

  Mar 2023 - now

  Product Owner, Adobe Technology Stack