Sofia Tsempera

Experience

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  SportsMark Management Group

  May 2004 - Aug 2004

  Sponsor's hospitality cooperator for the Olympic Games of Athens
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  REPLAY

  Oct 2007 - Sept 2008

  Sales Representative
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  MANGO

  Sept 2008 - Oct 2009

  Retail Merchandiser
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  Navy & Green Brand of Quality

  Sept 2009 - Oct 2011

  Store Manager
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  TRIAENA TOURS & CONGRESS

  Dec 2011 - Feb 2012

  Front Office Coordinator
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  Poseidon Hotel

  Mar 2012 - Sept 2012

  Customer service

  Cashier, Customer service, Bartender, Barnstaple

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  Divani Collection Hotels

  May 2012 - Aug 2014

  Customer Service Representative
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  Sloop Cafe Bar Restaurant

  Jun 2014 - Dec 2014

  Hostess
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  Federation of Attica-Piraeus industries

  Jan 2015 - Sept 2015

  Public Relation and Corporate Communication
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  Imode Internet Services

  Jul 2015 - Aug 2016

  Head of Client Services

  • HR Manager• Head of Creative Department• Social Media Marketing• Account Manager• Project Manager• Client Service • Copywriter

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  OneTeam

  Jun 2016 - Mar 2017

  Key Account Manager / Phygital Account Expert

  Account Management, Social Media, Client Service , Copywrite, Creative Brief, Event Managment, Media RelationsClients: HUAWEI Technologies, Novartis, Frieslandcampina Hellas S.A.

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  Communication EFFECT | Edelman Affiliate

  Apr 2017 - Aug 2017

  Account Manager

  · Client service, Reporting, Monitoring, PR, Press Office, Media Relations, Event Management· Account Manager for Johnson&Johnson & Leroy Merlin. Press Office, Reporting and monitoring for ERICSSON.

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  DOUSISCOM MEDIA AND PUBLISHING COMPANY

  Sept 2017 - Apr 2018

  Advertising Executive / Digital Marketing Manager
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  Μαστορέματα / mastoremata

  Mar 2018 - Feb 2020

  Digital marketing & PR Manager
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  Generation Y - International e-Business Experts

  Mar 2020 - Apr 2021

  Social Media Manager

  • Analyzed and reported social media and online marketing campaign results.• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.• Create brief for social media posts' creatives• Write copies for SM content• Create SM content calendars• Schedule weekly posts• Facebook Ads & monitor performance• Budget allocation• Create weekly / monthly / ad hoc reports for SM performance, activations & campaigns• Audit clients' SM Show less

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  VML

  Apr 2021 - May 2022

  ◾Key Clients: Wella Professionals, Pfizer, Vodafone, Interamerican, Interamerican, CHITOS S.Α., BP Retail Greece, Froneri •Directing and managing a group of 6 and overseeing daily tasks and operations.•Plan, create and manage social media campaigns across a variety of channels with outstanding performance & Social Media Strategy • Keep up to date with changes and advancements of platforms and recommend new approaches• Create, manage and optimize social media paid campaigns• Set up Facebook custom audiences• Provide data analysis and metric reporting for clients• Manage Social tools such as Sprout, Buffer, Socialbakers, Sprinklr, Swydo a.o.• Developing and building industry-related knowledge such as new Social features, tactics, strategies and trends across all Social platforms and bring that knowledge into your workplace• Communicate creative brief (text, image, and video)• Client Service • Account Management Show less

  • Social Media Director

    Dec 2021 - May 2022

  • Senior Social Media Manager

    Apr 2021 - Dec 2021
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  Weber Shandwick

  May 2022 - Dec 2022

  Account Director

  ◾Key Client: L'Oréal Hellas SA◾Other Clients: Daikin Hellas, Vodafone & New Businesses•Directing and managing a group of 6 (2 managers & 4 executives) and overseeing daily tasks and operations.•Manage top clients and complicated projects.•Nurture clients’ relationships and ensure clients’ satisfaction.•Organize projects from strategy and pre-sales presentations until kick off meetings and the ongoing progress.•Coordinate members from different teams and ensure that the project meets the deadlines and quality standards of the company.•Participate in daily/weekly account management meetings.•Supervise staff, project progress, timelines, KPIs, expenses & assistance in budgeting.•Prepare monthly overview of client activities, revenue forecast and future plan.•Presentation of brand marketing plans at relevant events.•Monitoring brand performances using insights for recommendations. Show less

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  AB VASSILOPOULOS

  Dec 2022 - Nov 2024

  Digital Communication & Brand PR Supervisor

  ●Brand Equity & Communication.●Develop and implement brand's strategic marketing plans and maintain brand communication strategies to enhance brand awareness and equity.●Manage relationships with media outlets, influencers, and other external stakeholders to maximize brand exposure.●Monitor and analyze brand communication performance metrics to assess effectiveness and identify areas for improvement●Oversee the development of marketing materials, including advertisements, press releases, website content, and content for owned channels.●Collaborate with all teams in Marketing Dpt. (e.x. Instore, Promo & Activations, Equity, Loyalty, Ecommerce)●Coordinate the creation of brand messaging and ensure consistency across all communication channels.●Develop and manage budgets for marketing communication projects and campaigns. Show less

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  Astir

  Oct 2024 - now

  Head of Marketing & Communications

  - Develop and execute a marketing strategy aligned with business objectives.- Lead brand positioning, ensuring consistency across all marketing efforts.- Plan and oversee advertising campaigns across digital, print, and media.- Manage the marketing budget, optimizing spending for maximum ROI.- Negotiate media partnerships for enhanced brand visibility.- Collaborate with bus operators on marketing budget allocation.- Develop PR strategies to enhance brand reputation and awareness.- Oversee press releases, corporate reports, and thought leadership content.- Build and maintain relationships with media, partners, and stakeholders.- Identify sponsorship and partnership opportunities to expand reach.- Oversee digital marketing, including website, SEO, SEM, and paid campaigns.- Develop and implement social media strategies for engagement and growth.- Monitor digital performance metrics and adjust strategies accordingly.- Manage and maintain corporate websites.- Draft, review, and manage contracts and legal documents.- Ensure compliance with industry regulations and corporate policies.- Coordinate with legal counsel on marketing and partnership matters.- Plan and execute corporate events, product launches, and promotions.- Work with internal and external teams for seamless event execution.- Oversee the creation of marketing materials, visual assets, and branded content.- Ensure consistent application of brand guidelines across all materials.- Allocate budgets effectively for marketing and communication initiatives.- Manage external agencies, vendors, and freelancers for quality output.- Oversee office administration and daily operations.- Implement policies to improve efficiency and compliance. Show less