Christopher Inciong

Experience

• 

  Philippine Department of Trade and Industry

  Oct 2002 - Jan 2008

  Administrative Officer

  My responsibilities include overseeing fund disbursement, supply procurement, inventory, record-keeping, and facilities management. Additionally, I prepare business presentations and accomplishment reports. I also supervise and evaluate the performance of clerks, utility workers, drivers, and student trainees while screening and selecting applications of student trainee applicants. To ensure the growth and development of staff, I plan and execute activities under the Health and Wellness program and 5S good housekeeping program. Lastly, I provide ICT and management support for special projects and events. Show less

• 

  Al Dobowi Group

  Jan 2008 - Feb 2020

  As a content marketing and corporate communications professional, I excel in articulating brand identity in various forms such as presentations, brochures, and scripts. I integrate storytelling techniques in writing news briefs, editing images, and designing newsletters. Pursuing corporate digital transformation, I revised the corporate website and managed social media pages to increase brand engagement.My skills in creating compelling corporate film that is both informative and inspiring complement my ability to provide insightful thought leadership, drafting speeches for speaking engagements, articles for news publications, and the Chairman’s internal monthly message. I also excel in writing press releases and coordinating events for press coverage.With my event management experience, I am adept at engaging customers in brand-building activities and ensuring seamless programs in corporate gatherings and customer incentive trips. I achieve objectives in trade exhibit participation and conference/sports event sponsorship, showcasing brand identity in shaping exhibition stands while safeguarding bottom lines in vendor negotiations for trade shows. Show less As a marketing professional, I have experience in boosting sales through B2B schemes and B2C promotions. I established a proposal format that ensured allocation of an annual average marketing budget of USD 187,000 and supported dealer partners by providing ATL and BTL marketing throughout the customer funnel. To increase service center footfall, I created and circulated product information and promotional offer leaflets, and conducted SMS campaigns and email blasts.In terms of business development, I prepared market research and reports to support and define brand and marketing strategy, as well as quarterly reports and proposals for the management team. I also implemented marketing strategy and branding for tyre and battery products and liaised with local and international suppliers, distributors, and stakeholders to ensure the smooth execution of business development initiatives. Show less

  • Assistant Manager (Marketing)

    Apr 2014 - Feb 2020

  • Marketing Coordinator

    Jan 2008 - Mar 2014
• 

  Terraco

  Mar 2021 - now

  I develop and execute marketing strategies that effectively communicate our brand messages and solutions to both the industry segment in general and the retail-specific market segment. It involves conducting market research to gain insights into customer needs and preferences, creating targeted content marketing initiatives, and developing innovative campaigns to engage our target audiences.To ensure the success of our marketing efforts, I work closely with other departments and local units to manage projects and ensure that all marketing initiatives are attuned to our overall business objectives. In addition, I create high-quality communication materials that help to build brand awareness and create positive brand equity. It includes developing compelling messaging and branding that resonates with our target customers and creating materials such as branding guidelines, brochures, and presentations that effectively position our solutions at the forefront of our customer's preferences. Show less I specialize in content development and retail strategy with a focus on creating marketing campaigns and collaterals that align with brand identity and target specific audience segments. I ensure cohesive brand messaging across social media channels and Google search network while collaborating with marketing agencies to develop campaign ads and application videos.I also drive group-level retail strategy to penetrate new market segments and reinforce retail presence with strategic and unified branding elements. I support local units in developing and implementing retail marketing projects while ensuring compliance with corporate brand identity standards. Show less

  • Senior Group Marketing Executive

    Mar 2023 - now

  • Group Marketing Executive

    Mar 2021 - Feb 2023