Ishita ( Sasha ) Bhatia

Experience

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  TEDxJuhu

  Jul 2019 - Aug 2019

  Campus Ambassador

  As a campus ambassador I helped with the following - Creating sponsorship proposals - Handling outreach ( contacting potential sponsors and speakers ) - Onboarded 3 barter partnerships for the event - Created awareness among students to bring in more than 50 registrations

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  TFBB

  Oct 2019 - Jan 2020

  Head Of Marketing

  Organised a Coffeethon , a coffee drinking marathon in Mumbai. - Led a team of more than 8 people, handled different aspects of the event from brand partnerships, outreach, marketing and registrations. - Negotiated deals for the event sponsors - Onboarded 5 cafes and 70 participants

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  Level 10

  Jan 2020 - Jan 2021

  Marketing Strategist

  - Created the launch strategy for Chef Pod India, ( one of India's first private chef at home service ) - Leveraged brand partnerships to increase sales, brought in more than 5 lakh+ revenue within two months of launch serving more than 1500 customers- Managed influencer partnerships and created different campaigns to increase brand awareness - Worked on the launch Strategy for Shurui Studio ( D2C Jewellery brand ) - Managed influencer partnerships + brand partnerships - Leveraged content to reach to more than 13000 + unique visitors Show less

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  RS Marketing solutions

  Jan 2020 - Feb 2020

  Marketing Intern

  - Brainstormed + curated campaigns for different brands - Led influencer partnerships for the launch of Paula's Choice Skincare in India, the campaign led to 300k + impressions for the brand - Built a database of more than 500 influencers- Leveraged Influencer marketing campaigns for brands during festive seasons to increase sales- Created product focused marketing plans to tap the right target audience

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  Gush Beauty

  Dec 2021 - Jan 2022

  Intern
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  Leap.club

  Apr 2022 - Oct 2022

  Member Onboarding Manager

  - worked on the sales engine from reaching out to the ideal target audience, understanding their pain points + created personalised solutions with the pitch + onboarded them - working on sales levers to churn out more members, onboarded more than 250 + new members during my tenure - drafting communication for reachouts

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  Nykaa

  Nov 2022 - May 2023

  Sr. Executive Brand Managment

  Responsible for managing & growing the L'Oreal CPD portfolio (Brands - Maybelline New York, NYX Professional Makeup, Garnier, L'Oreal Paris)- Delved across functions - marketing, inventory management, category analysis, SKU analysis, demand planning, new product launch initiatives, JBP execution

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  ONEOF BEAUTY

  Sept 2023 - Apr 2024

  Founder

  Creating high performing, uncomplicated & always fun to use products 🛁As a founder I navigated various aspects of the business from creating the brand identity & positioning to undertaking product research, deciding on the portfolio SKUs, working with manufacturers - sampling & testing products, designing the packaging & promotional strategy,creating content for website,online marketplaces & socials.- Focused on increasing sales via our website www.oneof.in & other marketplaces - amazon,foxy, meolaa, suspire Show less