
Lucas Nagashima
Intern

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About me
HUB North America Marketing & Sales Manager, Components
Education

Universidade Federal de Itajubá
2007 - 2008Master of Business Administration - MBA Business Administration
Universidade Federal de Itajubá
2002 - 2006Electrical Engineer Power Systems
Experience

AREVA T&D
Apr 2006 - Dec 2006InternPreparation of proposals for the domestic market of air core reactors (series and shunt) and line traps.

Balteau Produtos Elétricos LTDA
Jan 2007 - Jun 2010Export Sales Engineer. Responsible for the contracts and project management of international customers. . Sales of instrument transformers for the export market: - Current Transformers, single-phase, 0.6 up to 36.2 kV, indoor and outdoor application. - Voltage Transformers, single-phase, 0.6 up to 36.2 kV, indoor and outdoor application.. Contracts analysis.. Documentation: pro-forma, invoice, packing list, Certificates of Origin, Certificates of Fumigation, RE (Register of Export), DDE (Declaration of Export), bills of lading (BL, AWB).. Participation in international events and workshops: Luanda (Angola), Lima (Peru), Havana (Cuba), Bogota (Colombia), Panama, Buenos Aires (Argentina) and Santiago (Chile). Show less

Siemens
Jul 2010 - Oct 2020• Responsible for the sales strategy of dry type cast resin transformers in Mexico, supplying units to local customers, USA, Canada and Central America.• Development, improvement and implementation of processes/tools to increase overall efficiency of the department.• Responsible for the pricing strategy in order to meet order entry and profit margins.• Management of offers database and offer procedure including turn-around time and follow-ups.• Working with the outside sales organization to meet customer’s expectations and increase market share.• Planning of sales forecast aligned with the business strategy.• Coordination with other Siemens factories, exchanging know-how and expanding the portfolio options to the customers.• Strategical analysis of business segments, evaluating opportunities and market trends, sales channels and customer a accounts.• Responsible for the Marketing activities. Show less • Preparation and submittal of proposals of Cast Resin Distribution Transformers (up to 50 MVA).• Working with main industrial verticals: automotive, construction, renewables, food & beverage, pulp & paper, chemicals, pharmaceutical, etc.• Costs review and presentation of project schedules.• Interaction with customer on the project requirements, identifying customer needs and presenting optimized solutions.• Coordination with other Siemens’ factories, exchanging know-how and expanding the portfolio options to the customers. Show less
Head of Sales & Marketing | Cast Resin Transformers
Dec 2018 - Oct 2020Senior Proposal Specialist
Feb 2017 - Nov 2018Senior Sales Engineer
Oct 2011 - Jan 2017Sales Engineer (Domestic Market)
Jul 2010 - Sept 2011

Hitachi Energy
Oct 2020 - now• Responsible for Marketing and Sales of the components business in North America (USA, Canada and Mexico), including bushings, tap changers (DETC and OLTC), digital monitoring, distribution components, measurement and safety devices for transformers. • Main responsible for connecting local market demand and supplying factories at a global level.• Leading a team of nine members (account managers, tender/quotation specialists, business development manager), supporting the go-to-market strategy and improving customers relationships with OEM’s, distributors, reps and end users.• Consistently exceeding orders volume YOY by 32% (2023 vs 2022) and by 33% (2022 vs. 2021).• Evaluation of potential new and existing markets segments and their needs and ensures proactive sales approach with a focus on solutions.• Support of new product launches in the North American market for the global Product Group of Insulation and Components.• Participation in M&A due diligence team, being responsible for the business front-end workstream. Show less • Responsible for the Transformers Business Unit in Mexico, leading the implementation of global strategies and initiatives at a country level and actions to ensure achievement of sales volume, margin and product mix targets (power, distribution, dry-type transformers and services).• Market analysis and coverage: Responsible for the demand market of transformers and services in Mexico, including third party sales, internal sales, and channels. • Elaboration of market competitive analysis and market segment definition activities, ensuring the market is well monitored by developing, maintaining and effective usage of marketing and sales tools.• Planning: Developing business strategies and marketing plans in partnership with local Sales teams. Participation in the forecast process, representing the Global Business Unit in the local market.• Product marketing: Coordination of product lifecycle marketing in the local market and supporting the factories in the country.• Customer relations: Securing potential key accounts, understanding the market needs and ensuring proactive sales approach with effective proposal delivery. Serving as escalation point for questions and issues and collects customer feedback and input.• Bids: Responsible for the Business Unit mix and the proposals data accuracy for project pipeline and orders received forecast and competitive feedback.• Definition of processes to proactively identify and manage risks relating to contract agreements and prices across customers/channels.• Leading, coaching and developing the inside sales team, driving and ensuring know-how sharing and cross-collaboration. Show less
HUB NAM Marketing & Sales Manager, Components
Apr 2022 - nowCountry Market Manager, Transformers Business
Oct 2020 - Mar 2022
Licenses & Certifications
- View certificate

Introduction to Project Management
University of AdelaideJul 2016 - View certificate

Project Management: The Basics for Success
University of California, Irvine Division of Continuing EducationMay 2015
Languages
- spSpanish
- enEnglish
- poPortuguese
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