Pooja Khanna

Experience

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  Tangence

  Mar 2014 - Jan 2017

  Sr. Social Media Strategist

  Operate and maintain various social media platforms like Facebook, Twitter, LinkedIn, Blogs, YouTube etc. for clients.Create interesting content for feeds and snippets in various social media sites to bring engagement and create brand visibilityActively participate in a wide variety of social media activities such as community development and management; and maintain the quality communication about clients over different social media platforms.Generate innovative ideas and provide comprehensive social media strategies for existing and new online campaigns.Monitor trends in social media tools and applications and apply that knowledge successfully to leverage social media activities.Maintain positive reputation of clients over the web through minute by minute participation in conversations that surround them and answering comments and queries.Achieve targeted results and, ensure timely and effective execution of social media tactics and programs.Responsible for planning and executing social media campaigns Show less

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  Wildnet Technologies

  Feb 2017 - Oct 2017

  Sr Social Media Executive

  Create and implement Social Media Marketing campaigns across multiple platforms to generate traffic and increase brand value for the clients. Using web analytic tools, namely Google Analytics, for geographic and qualitative tracking of incoming traffic. Create Groups & Manage Communities across Social Media platforms. Respond to client queries and requests on Social Media platforms. Monitor accounts for discussions and decrease response time. Function as the subject matter expert on the client's brand and their social media presence. Network in niches and industries related to the client's brand and build strong relationships with the audience. Stay abreast of all social media trends and all developments related to the accounts being handled. Work cross- functionally to develop appropriate content, if required.Became well versed in Facebook Insights, Twitter Analytics, and social marketing platforms to analyze and present our social communication, as well as build engagement with fans and followers.Creation of weekly reports of client and competitor social activities Show less

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  WhiteVox Part Of Wildnet

  Oct 2017 - Jan 2020

  Team Lead Social Media
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  MS Technologies

  Jan 2019 - Jul 2020

  Digital Marketing Manager

  • Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules for B2B and B2C clients.• Meeting and liaising with clients to discuss requirements. Working to devise campaign that meets the client's brief &budget handling budgets, managing campaign costs, invoicing clients.• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram• Researches and monitors activity of company competitors.• Creates and distributes engaging written or graphic content in the form of web page and blog content, social media messages and Email templates• Usage of analytical tools such as Google Analytics, Google Search Console, Hootsuite, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.• Staying up to date on best practices and emerging trends in social media.• Plan paid advertising strategies for Facebook, LinkedIn and Google ads and budgets • Creation of Google Adwords campaigns and execution of Search and Display campaigns• A / B Testing on campaigns, messaging and targeting to improve ROI Show less

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  Imarti Media

  Aug 2020 - Aug 2021

  Social Media Manager
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  Infinity Soft Systems

  Aug 2021 - now

  Digital Marketing Manager
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  Emote Digital

  May 2023 - now

  Paid Social Campaign Manager