Adhidev Mukherjee

Adhidev Mukherjee

Internship

Followers of Adhidev Mukherjee1000 followers
location of Adhidev MukherjeeKolkata, West Bengal, India

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  • Timeline

  • About me

    Sr. Manager Audio Content at Hoichoi

  • Education

    • St. Xavier's College (Autonomous), Kolkata

      2008 - 2011
      Bachelor's degree Mass Communication/Media Studies

      Activities and Societies: Quiz and debate soc, film academy, English academy St. Xavier’s College | Kolkata 2008 – 2011Bachelors of Science (B.Sc.) – Mass Communication & Video Production • Head of Organization Department for St. Xavier’s College Film Association 2010• Core team for The Looking Glass - Held at Nandan 2010 First of its kind professional film festival organized by students… Show more St. Xavier’s College | Kolkata 2008 – 2011Bachelors of Science (B.Sc.) – Mass Communication & Video Production • Head of Organization Department for St. Xavier’s College Film Association 2010• Core team for The Looking Glass - Held at Nandan 2010 First of its kind professional film festival organized by students Show less

    • St.Joseph's College

      1994 - 2008
      High School

      Activities and Societies: Participant of the march contingent of the National Republic Day Parade Quizzing Debate Soc Football St. Joseph’s College | Kolkata ISC & ICSE• School prefect 2007 - 2008• Participant of the march contingent of the National Republic Day Parade 2005

  • Experience

    • Asian News International (ANI)

      Jun 2010 - Jun 2010
      Internship

      • Lead Reporter at the following press meets - FPAI tie up with Lucozade | West Bengal CM seminar with WBPCB | Kolkata STF busts fake notes racket | Word Cup begins in the city | Left rule in West Bengal Anniversary | ISRO chairman visit to Kolkata• Analyze and collect information through various modes such as personal interviews and news briefings to prepare news reports.• Monitor daily events locally, nationally and internationally and assist others to gather current events. Prepare reports to keep the public informed about daily happenings. Show less

    • Disney Star

      Jul 2011 - Jul 2020

      • Successfully executed end to end management of multiple fiction shows.• Worked on 14 fiction shows across genres like comedy, supernatural & family drama• Worked with all major production houses in the market & co-curated shows with the leading creative heads of the industry like SVF, Acropolis.• Driven the channel feedback mechanism on screenplays, stories and spearheading the process of communication both internally and with external partners.• Regularly delivered target slot leaderships on projects and TVR targets.• In charge of planning sustenance promos for shows handled by me.• Historic ratings of Potol Kumar gaanwala 20+ tvr on individual episode• Increased the market share of the 10.30 pm slot in 2019-20 Show less

      • Producer

        Jul 2015 - Jul 2020
      • Associate Producer

        Jul 2012 - Jun 2015
      • Management Trainee

        Jul 2011 - Jul 2012
    • 104.8 Ishq FM

      Aug 2020 - May 2024
      Programming Head

      Managing the programming team to ensure smooth operation of the stationCreatively taking charge of the station soundscape and content directionMentoring local RJs and scouting new talent to add to the team for best creative outputEnsuring smooth coordination with sales and programming CS teamCreatively directing the making of relatable and localized contentSet up Ishq Tolly Tales -- Ishq fm's first regional Tollywood content property

    • Hoichoi

      May 2024 - now
      Sr. Manager Audio Content
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Adhidev Mukherjee
      PR Effectiveness - Gold ACEF Global Customer Engagement Awards 2023 Ishq Tolly Tales
    • Awarded to Adhidev Mukherjee
      Radio Promotion - Gold ACEF Global Customer Engagement Awards 2023 Pujo Maane Ishq
    • Awarded to Adhidev Mukherjee
      Best Ad Campaign on Radio in the East region (Self/Client) - Bronze E4M Golden Mikes Radio Advertising Awards 2022 Monsoon er Moja
    • Awarded to Adhidev Mukherjee
      Best Digital/Web Streaming by a Radio/ Network - Silver E4M Golden Mikes Radio Advertising Awards 2022 Ishq with Nusrat
    • Awarded to Adhidev Mukherjee
      Grand Prix B2C Branded Content Radio - Gold ACEF Asian Leaders Forum & Awards 2022 2022 Ishq with Nusrat
    • Awarded to Adhidev Mukherjee
      PR Content - Silver ACEF Asian Leaders Forum & Awards 2022 2022 Ishq Tolly Tales
    • Awarded to Adhidev Mukherjee
      Video Content - Automobile - Gold ACEF Asian Leaders Forum & Awards 2022 2022 Hyundai Venue Review Video with RJ Sharique
    • Awarded to Adhidev Mukherjee
      Social Media Content - Youtube - Gold ACEF Asian Leaders Forum & Awards 2022 Ishq with Nusrat